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Five Must-Have Technology Rental Items for A Successful Trade Show

5 Must-Have Technology Rental Items for Events

Event Technology Rental

Technology is undoubtedly the star of the show at every successful trade show or conference. The rise of the experience economy is also adding pressure onto the shoulders of event organizers to ensure that every visitor leaves with a memorable impression of the event. It’s these digital experiences that are building a bridge between attendees and exhibitors.

Communicating your message and unique offering will require a bespoke event technology package to deliver your message effectively. Tech-savvy audiences will not compare you with your competitors, but the interactive and engaging digital experiences from tech giants such as Amazon and Netflix.

IBM’s Bridget Van Kranlingen famously said “the last best experience that anyone has anywhere, becomes the minimum expectation for the experience they want everywhere.” Having the right technology products in place to bring events to life has never been more critical to achieving a successful trade show experience.

However, there is no such thing as a one size fits all approach. Everything from screen sizes to projectors will all be determined by the unique conditions of your venue. But here are just a handful of the must-have technology rental Items for a successful trade show.

Laptop Rental

Laptop Technology RentalThe problem facing many IT departments is maintaining expensive equipment and ensuring they are kept up to date. Leasing a fleet of laptops for trade shows and conferences eradicates the problem. By renting laptops, you also simplify support and provides peace of mind that all equipment is not only ready to go but has all the latest security patches too.

There is no avoiding the fact that planning a successful trade show will require organization, creativity, and a productive team onsite. Trade shows are a significant investment for a company of any size. Your success will be determined by the number of secured leads, opportunities and the return on investment from the event.

Ensuring that your entire team can seamlessly manage meetings and social media updates are all crucial too. But inviting attendees to your booth and scanning the passes of visitors are all essential ingredients to a successful trade show. For these reasons alone, renting laptops can give you the flexibility and portability you need to capture and share critical information at your booth or a meeting.

Computer Rental

Computer Technology Rental Not all computers need to be portable. Desktop rentals are perfect for trade show kiosks that will remain in one location throughout the event. Desktop computers are also ideal for managing high-end applications or audiovisual equipment.

Exhibitors that understand that they won’t get a second chance to make a first impression might be tempted to make a couple of stylish 27 inch iMac’s the focal point of their booth. Traditionally, aligning the brand of your business with the latest and greatest technologies was incredibly expensive and hard to justify. But, renting computers on demand, it removes as many problems as it solves.

For most businesses, it makes little to no sense purchasing depreciating assets for a handful of events. By renting computers, business departments eliminate maintenance issues and can showcase the latest technologies too. In a world, dominated by experiences, consumers now expect their favorite brands to lead the way with new technology-based solutions. Renting enables you to do just that and much more.

Video Wall Rental

Video Wall Technology RentalThe excitement of securing a booth in a crowded exhibit hall can quickly turn into a nightmare if you cannot grab the attention of your target audience. For exhibitors to stand out from the pack on a crowded show floor, they will need much more than cheap swag bags to tempt visitors to their booth.

Trade show visitors quickly become overwhelmed when faced with a sea of exhibitor stands and sensory overload. However, by leveraging technology and combining it with the latest industry trends, you can make capture the attention of visitors. By securing the attention of attendees and attracting footfall, video wall technology can be the conversation starter with relevant customers.

Video walls, enable exhibitors and event organizers to showcase their business, products, services or even the show itself. By renting a video wall, you can capture the attention of an audience and deliver higher ROI without the considerable outlay of owning a video wall. They are also a perfect way for your company to drive its branding and messaging forward in front of thousands of trade-show attendees.

In a digital world where the visual web is king, video wall rentals bring show floors to life with high resolution images and video streaming. A combination of graphics, photos and videos can be used from everything from digital signage to product branding. They can also deliver greater ROI by selling advertising space to those wanting to deliver their message through digital content too.

Projector Rental

Projector RentalChoosing the best projector rental for your next trade show or conference can be incredibly daunting. When faced with organizing an event or setting up a trade show booth, projectors and screens are probably the last things on your mind. But ensuring that you choose the right screen for the size of your venue and delivers on your unique requirements could be critical to your success.

If you are exhibiting in a smaller venue, you might be able to rent and set up a portable projection screen on your own. But as conferences, trade shows product launches, and exhibitions begin to scale, you will need a helping hand from audio-visual experts.

Hiring projectors is not just about getting your hands on expensive tech products to deliver the wow factor. You will be dealing with people that have highly specialist skills in this area with vast amounts of experience in producing live experiences at trade shows and much more. Having instant access to a team with specialist skills, and knowledge is equally as important as the technology itself. But together, you can transform the experiences of attendees and celebrate the success of your event.

iPad Rental

Behind the scenes at every exhibit booth in large conferences and trade shows, it’s not uncommon for orders of hundreds of iPad rentals. There are many reasons why you need iPads at your next event, but with hundreds of devices comes additional responsibility. By handing over the hassle of customization, charging cords, and stands to a trusted partner, it becomes much easier for teams to provide an event experience.

When navigating around venue connectivity issues, it’s also crucial to have access to technical consultancy throughout the entire event. Tablets such as iPads enable staff to capture data through a series of interactive questions, quizzes and even live voting. As event apps become the norm at conferences and exhibitions, iPads also offer an easy way to stream presentations too.

iPad Technology Rental

iPad rental is incredible popular because of how versatile they are. Everything from event registration, lead capture, gathering survey feedback, to scheduling meetings or providing live demos can be achieved with these unsung heroes of the trade show floor. In a digital age, if you need access to 50 iPads and 20 laptops for a kiosk or event registration desk, it shouldn’t be a hassle. Technology rental items can help you deliver a successful trade show or almost anything, and the only limit is your imagination.

Tech Support

Every area of our lives both in and out of the workplace has been influenced by technology. Brands such as Apple, HP, Dell, Lenovo, Microsoft, IBM and many more all offer products that we have come to rely on to reach our personal and business goals. The ability to leverage these products on an as needed basis is proving to be invaluable. Short term rentals of essential technology products by day, week or month is being embraced by businesses of all sizes. But, rentals are not just for conferences and exhibitions. Companies are also turning to technology rentals for everything from training, software testing, presentations, sales demos to market research projects.

However, it’s important to remember that it’s not just about the rental of laptops, smartphones, tablets, and projectors. What makes any team successful at trade shows and conferences is not the technology, but people. Having access to 24/7 tech support when inside a busy venue, is essential to overcome any tech issues that you might encounter such as event network feeds.

When the show opens, you won’t have time to troubleshoot tech issues. And why should you? Renting technology equipment enables you to pass the responsibility over to a tech expert that will get you up and running and save you any unwanted stress. If you need any further advice on the speediest way to get hold of the latest technology products for your conference, trade show, or event without breaking the bank, please contact Raj at Aria.

The Experts Weigh in on 2019 Technology Rental Trends

According to experts featured in BizBash, the year 2019 is evolving to be a big year for trade shows technology rentals. There’s plenty to get excited about. Vice President Jeff Chase said sustainability will be embraced with the design of equipment used at trade shows. Popular structures, such as LED back-lit smart fabric walls will be a mainstay at many trade shows.

Event technology expert Raj Jain of Aria Technology solutions feels that trade show formats are changing, too. More and More event planners are choosing to replace the old Monitors with latest touch screen display technology that features activities, video content, interactivity and more. This was originated by TED events but is gaining ground at events of all kinds.

Education in the exhibit hall is becoming just as much of a draw as the educational sessions, particularly in tech. Companies traditionally exhibiting large equipment, like computer racks and airplane engines, now have more digital-based products. This is leading exhibitors to have smaller digital demos, featuring the newest digital kiosk equipment that associations don’t show in their training sessions.

And VR coupled with Apple iPhone rental will begin to happen in a bigger way, too — it will become so much more than just a pair of goggles and one experience. Companies will start building a library of VR content for all channels, not just trade shows, giving them a large set of content that can be swapped in and out as needed.

Topics Discussed: Technology Rental, Laptop Rental, Computer Rental, Projector Rental, Video wall Rental, iPad Rental, Tech Support, Event Technology Rental Trends & Resource.

About the Author:

Jim Jain is  SVP at Event Technology Rentals, a leading national provider of  iPads, Laptops, Tablets & Computer rentals for  Events,  Trade Shows and business meetings..

 

 

BizBash Event Technology Rentals

BizBash AV & Computer Technology Rentals

Event Technology Rentals is proud to partner with BizBash as National Premier Provider of Technology Rentals to thousands of event managers and businesses for trade shows and meetings. BizBash is North America’s #1 source of ideas, news, and resources for event and meeting professionals. Each month nearly 225,000 unique users look to BizBash for venue discovery, event style, technology, and tools for their next event.

Event Technology Rentals is a premier company specializing in Audio Visual and Computer rentals. We are proud to serve top professional planners and businesses all over the nation with the latest Video walls, Projectors, Computers, Laptops, Apple iPads and LED Displays. ETR has also been called upon to help Forbes 500 businesses with latest technology at corporate events and trade shows. Our company keeps a large inventory of the latest computer & AV equipment in stock, ready for shipment on a short notice. We can also accommodate very large custom  rental orders. Just call us and we will be happy to answer any and all questions you may have regarding technology rental pricing.

Audio Visual & Computer Rental Nationwide

ETR has 100% coverage nationwide. We can provide Computers and audio visual rentals anywhere in the nation. Whether you need few dozen Apple Laptop rental in Chicago or 100 Computer rental in New York, you can be rest assured with our timely & professional service. Compare our Projector and video wall rental cost in your city and and get the the most competitive price quote now.

Anaheim, Arlington, Atlanta, Atlantic CityAustin, Baltimore, Boston, Charlotte, Chicago, Columbus, Dallas, Denver, Fort Worth, Grapevine, Houston, Indianapolis,  Irving, Kansas City, Jacksonville, Kissimmee, Las Vegas, Louisville, Los AngelesMiami, Milwaukee,  Minneapolis, Nashville, New Orleans,  New York, Orlando, Philadelphia, Pittsburgh, Phoenix, Portland, Rosemont, Sacramento, Salt Lake City, San  Antonio, San Diego, San Francisco, San Jose, Scottsdale, Seattle, St. Louis, Tampa, Toronto, Tucson, and Washington DC.

 

My Laptop is My Lifeline

My Laptop is My Lifeline on Campus & at Home

My Laptop is My LifelineThe world is utilizing technology more and more and this is most obvious when walking on a college campus. In my freshman year of college, I bought the same supplies for university as I did for high school pens, pencils, and notebooks for each class and within the first week I realized I could return nearly all those supplies because all I needed was my Laptop.
Technology in the college classroom goes far beyond writing papers and power point presentations. The entire academic process from applying to school, registering for classes and completing coursework is done online. College students are so dependent on the internet that when the Wi-Fi on campus becomes overloaded and shuts down students will use their cellular data plans to go on Twitter to express their outrage over this injustice because they were just about to finally start that essay that they were assigned a week ago.
Even as a strong advocate for the old-fashion pen and paper I quickly realized that my laptop computer is going to be the heart of my academic and professional life. Being involved in so many clubs and having a rigorous academic schedule requires that I create very meticulous agenda. I have several events, classes, and meetings that come at me from various people covering time frames from tomorrow to next year. I absolutely need my computer to keep track of everything I must do on campus or at home. Being able to stay organized allows me to have both academic achievement and involvement in a variety of on campus activities.
In addition to being able to organize my life I use my laptop Apps to complete the tasks I put in my planner no matter where I am. While sitting at work I can email questions to my professors and while eating lunch I can both complete my homework and turn it in. The diversity of tasks that I can accomplish from a study room in the library with nothing, but my computer and an internet connection is extraordinary, homework, current events and of course a quick Netflix study break is all achieved without moving or getting something out of my backpack.
Moreover, one of the most stressful parts about being a college student is wondering how I will be able to pay for that $10,000 tuition. One quick search on my laptop and I can find thousands of scholarships to pay for school and hundreds of job applications, so I can pay my rent. This is the most important job my computer has because without this financial security all the work I put into my academics would be pointless but because of my laptop the only thing that keeps me up at night is that math test I have tomorrow.

Acknowledgement: This essay was submitted by Megan Spittell for 2017 Rentipads.com Education Scholarship

 

Masterpieces Through Technology

Masterpieces Through Technology
Click Clickity Clack

Click…. click…. clack…. Clickity clack, the sound of buttons being pushed on keyboards across the world are the sound of artists creating masterpieces through technology.Without the click clacking of the keys, the future of illustration, design, and art would be as stark as a canvas that has never felt the stroke of a brush. My world would be bleak without the ability to pursue my creative passions. With the use of computer technology, and even better, a laptop, the world of creation could literally be at my fingertips at home, school, or at any given location where inspiration strikes.
Through the use of design programs, I could have my pallet and canvas with me at all times. As an art major, who has applied to the University of Arizona’s fine arts illustration and design program, this scholarship would be a huge asset in opening doors to the future. Not only would I be able to complete course work, do research, and pursue my love for design, I would be able to use a laptop to compile my portfolio, research scholarships, search and apply for jobs, and eventually reach my goal of completing my master’s degree in order to teach at a university as an art instructor. This gift of a laptop would continually be passed forward.
Not only would it benefit me, but it, the buttons, the keys, the click, click clacking on the keyboard, would be the keys that open the door of opportunity for me, as well as many others. As I move forward to being more self-reliant, and obtaining a job in a field that I love, I realize
that the only fulfillment in life is by helping, serving, and teaching others, so that they as well can become successful upstanding citizens. I am so grateful for those like you who offer help to those in need. If I am awarded this scholarship, it will be used to further my education, in order to reach a successful point in my life where I will then be able to give back in return.

Success isn’t reached in a day, just as a masterpiece isn’t created with one stroke of a brush, or one click of a keyboard. It is however reached through multiple failures, sweat, tears, hard work, millions of brushstrokes, and billions of click clickity clacks on the keyboard. In my pursuit to success, I would largely benefit from all that this scholarship has to offer. The use of a laptop would give me the tools I need to focus on my personal path to creating my own beautiful masterpiece in life. The world will be filled with the click click clicks, and the clack clack clacks of creation, as one more struggling student uses the keys to open the doors to her future.

Acknowledgement: This essay was submitted by Ashley Savage of St, David for 2017 Rentipads.com Scholarship Essay Competition.

 

The Role of a Technology Rentals Provider

The Role of a Technology Rentals Provider for Business Events

As businesses become more reliant upon their technology for their critical operations, they also find that it’s impossible to keep up-to-date on all the different types of technology they need. Instead, this role is rapidly being filled by the services of a technology rental provider. Technology rental providers are able to offer large volumes of technology and equipment, often for niche and specialized use cases. This technology can then be used at seminars, training events, trade shows or simply in order to expand to new locations.

What Does a Technology Rentals Provider Do?

A technology rentals provider keeps a large inventory of the technology products. These are products that businesses need for seminars, trade shows, and even their day-to-day operations. Through a technology rentals provider, companies can access the technology they need at a low cost, removing the need to purchase, maintain, upgrade, and ultimately replace equipment and other expensive technological assets. A technology rentals provider will not only ensure that the business has the technology they need, but will make sure that events are hit and profitable. As an additional bonus, this technology can be delivered on demand, and an organization only needs to pay for the technology when it is in use.

What Are the Benefits of a Technology Rental Provider?

At the highest level, technology rental providers save company money and reduce the amount of time they need to spend on administrative tasks. Specifically, these are the major benefits of using a technology provider:

  • Getting the most advanced technology. Many companies don’t have the resources to keep purchasing technology and equipment as it comes out. Technology depreciates very quickly, and a single product cycle could bring with it technology that is vastly improved. Rather than falling behind their competitors, companies can instead choose to lease this equipment when they need it. This foregoes the entire researching, purchasing, and decommissioning cycle.
  • Acquiring specialized equipment on demand. For seminars, training, and other events, companies may require one-off items that they don’t necessarily need all the time. Rather than keeping these items around, having to store them, and waiting for them to depreciate indefinitely, they can simply lease this equipment as they need it. A good technology rentals provider will have many niche products that a company can requisition at any time.
  • Simplifying the management of equipment and assets. With less equipment, the company needs to do less managing of its inventory overall. They need to track fewer items and they have to maintain and repair fewer items. This can be a tremendous boon to a small or already over-taxed internal IT department, and can reduce the amount of employee hours required by the IT department.

These are only the major benefits of a technology rental provider — but they are very significant ones.

When Would You Need a Technology Rental Provider?

Companies most commonly use a technology rental provider when they are attending or hosting a major event. Companies may need large numbers of display equipment, kiosks for special events, or specialized equipment, often to suit large numbers of people. A technology provider can provide flat screens for multiple concurrent displays, or can provide kiosks where companies can deliver information directly to a single user. Technology providers can also provide equipment for smaller scale events — such as providing a projector for a slideshow. Essentially, any time a company is in need of technology that it doesn’t already have, a provider can step in.

Providers can also offer technology to companies that are looking for expansion, that need temporary technology, or that are testing out new types of technology. Temporary programs, teams, departments, or offices, can also utilize the advantages of a technology provider rather than having to quickly requisition and then decommission their equipment.

Technology Rentals ProviderWhat Type of Equipment Does a Technology Rental Provider Offer?

Technology rental providers offer a very large selection of equipment. Computer rentals and laptop rentals can be used to keep a business going, while display products are the most frequently used products at trade shows and other events. Display products can range from flat screen televisions (which would be very prohibitively expensive to both purchase and ship) to individual tablets (which can both display and collect information from guests). Technology providers may also have: LED Video Walls, projectors, smartphones, kiosks, iPhones, and a wide assortment of other accessories.

Of course, every provider is different and may maintain a different inventory. Smaller providers may focus on a certain area — such as either computer rentals or display panels — while larger providers will have a full inventory in a wide variety of categories.

What Is the Process for Renting Technology?

  1. Identify your needs. What event or project do you need this technology for? Exactly how many items are you going to need and to what specifications? Specifications are particularly important — it’s unlikely you’ll get the specific brand or model of an item that you need, but you will get something that meets the standards of performance that you require. This is much like renting a car. After you outline the specifications of your technology, you are then ready to find a provider.
  2. Find the right provider. Request quotes. Some providers can deliver quotes almost immediately while others may need some time. What’s most important is to properly compare these quotes on an apples-to-apples basis; make sure you aren’t comparing the cost of older technology to the cost of newer technology. Take a look at the provider’s reputation and find the provider that gives the correct cost benefit, with no hidden pricing. We have further details on warning signs and things to look for below.
  3. Requisition the equipment. Once you’ve selected a provider, they will handle the rest. They will be able to deliver the equipment to you where you need it, will offer support for you with the equipment, and will collect the equipment once you’re done with it. Everything is already taken care of.

Does the Technology Provider You Use Matter?

When it comes to technology rentals, not just any provider will do. An unreliable provider could potentially leave you in a difficult situation during an important time. Providers that are not reliable may not deliver their equipment on time, may not properly maintain their equipment, and may not be able to quickly repair their equipment if it breaks down. Providers that are inexperienced may not have the right types of equipment or may not have a diverse enough inventory for your needs. Furthermore, an inadequate technology provider may also charge more than is necessary, reducing the benefits of leasing technology altogether.

A technology provider is going to operate as critical support to you during fairly tumultuous times. Trade shows, events, seminars, and new projects are already very complex, and the last thing you want to do is overly complicate them. By spending some additional time finding the right provider for your business, you can sidestep some major problems later on.

What Do You Need in a Technology Rentals Provider?

  • Affordability. Ideally, a technology rentals provider should be able to offer equipment at a fairly low cost. But that doesn’t mean that you should always go for the cheapest provider. A balance of cost and features is usually desirable. If a provider is very unusually cheap or is far cheaper than the other providers, then there’s either probably something they are skimping on (such as support) or there are hidden costs (again, such as support). Make sure that you question unusual quotes thoroughly and ask them exactly what is included.
  • Inventory. A diverse inventory is necessary if you want to both stay on top of new technology and acquire exactly what you need. Each individual event or project could need radically different equipment. If your rental provider doesn’t have the equipment you need, you’ll find yourself having to find a different provider each time. You may also want to ask your provider how often they refresh their inventory or how often they bring their newer products in, as this will be an indication of whether you’ll have access to cutting edge product lines.
  • Reliability. It’s not just about the equipment; it’s also about how well the equipment is kept and maintained. Old, poorly maintained equipment is more likely to break down or function erratically, which could ruin whatever plans you have in store. And if the equipment does breakdown, the company needs to be able to respond to the incident quickly with troubleshooting or maintenance calls. The right technology solutions should also be able to outline their contingency plans in the event that something occurs such as an item simply failing to work altogether.
  • Accessibility. When it comes to events, it’s very likely that you’ll need technology delivered all across the nation. For that reason, you should always work with a rentals provider that can send equipment all over the world — and it’s best if they have locations in multiple states. A smaller provider is going to have some difficulty getting your equipment to the areas that you need it, especially if you need large volumes of equipment.

How Can You Compare Multiple Providers?

Once you’ve outlined your technology needs, it’s time to request quotes from all of the providers. As mentioned, you want to be comparing the quotes on an apples-to-apples basis, so you may want to familiarize yourself with the different products. Your IT department can help. For instance, both companies may have similar quotes on laptops, but one laptop line could be a substantially older model. An IT professional will be able to tell.

But comparing multiple providers should never be just about the products, it should also be about their customer service standards and their guarantees. Your provider should be able to outline the technical support that they can offer, how their process works, and how quickly you can get the equipment. Once you have all this information, it’s up to you to decide which provider works best for your company’s needs. It may ultimately come down to the speed of delivery and setup, or the amount of comprehensive customer support they can offer.

How Can You Save Money on Technology Rentals?

Every business wants to reduce their expenses. But when it comes to technology, it becomes important to reduce expenses without reducing utility. A technology rentals provider already vastly reduces the cost of rentals, but there’s still more that you can do:

  • Make sure that you aren’t requesting redundant equipment. Your IT professionals can find ways to streamline your event. For instance, if you need to collect data and also display information, a kiosk may actually be a better and more functional choice than a variety of tablets that float around the event.
  • Choose the right equipment. Though it’s tempting to go for the top line models, you don’t always need them. Take a look at older models; as long as they meet the requirements that you have, there’s nothing wrong with going a little bit older at an event.
  • Be realistic about your needs. Delivery costs, in particular, are usually one of the most expensive areas. Don’t rush shipping if you don’t need it — just plan in advance. Likewise, you don’t need to include setup costs if your employees are already going to be on site and are capable of doing it themselves.

What Are Some Warning Signs When Selecting a Provider?

  • Poor reviews on the Internet or open issues with the BBB. Though a provider can make any claims about themselves that they want, they cannot control negative reviews on the Internet. Likewise, any open issues with the BBB will be public record. Doing some research on the reputation of the provider can give you a better picture of how reputable they truly are — and what problems they have encountered in the past.
  • Pressure to commit to a contract right away. A solid technology provider has more than enough clients to keep themselves busy; they don’t need to engage in high pressure sales tactics. If a sales representative won’t let you end a conversation without signing a contact, it’s generally a bad sign.
  • Inability to produce a line-by-line breakdown of costs. A line-by-line breakdown prevents any unforeseen items from coming up later. If the provider cannot offer this type of breakdown, it’s very likely that you’ll see other hidden costs emerge later on. It also makes it very difficult to compare one provider with another.

For many businesses, a technology rentals provider is now absolutely essential. But that doesn’t mean that any provider will do. As you can see, it’s also very important to choose the right provider for your organization — the provider that can offer the best inventory, the best quotes, and the best support. Event Technology Rentals can provide quick quotes for all your technology needs, written to your specifications and entirely hassle free. Aria Technology Solutions specializes in large volume laptop rentals for trade shows.

Topics Discussed: Technology Rental Provider, Laptop Rental, Computer rental, Display Rental, Event Technology Rentals

About the Author:

Jim Jain is SVP at Event Technology Rentals, a leading national provider of iPads, Laptops, Tablets & Computer rentals for Events, Trade Shows and business meetings.

 

 

 

How to Prepare for Technology Trade Shows

How to Prepare for Technology Trade Shows? Stay on Top of Tech Trends

The best way to prepare for technology trade shows in the constantly changing world of technology is to stay on top of the latest tech trends and partner with the best technology rental provider. The top tech trends are always a major part of successful tradeshow displays for innovative exhibitors. When you use technology at a trade show, it gives you a leg up on your competition. Engagement is the key buzzword when planning marketing strategies for tradeshow events, and new technology helps enhance recognition for brands, products and companies. Gain attention of your prospects with the latest tech trends being used at trade shows.

Top Technology Trends in the Trade show Industry

How to Prepare for Technology Trade ShowsMobile apps help companies capitalize on the short time frame of a tradeshow. They allow exhibitors to Geo-locate attendees and track consumer behavior. Apps can send targeted notifications based on the location of a smart device, and notifications can be sent with iPhone rentals. Impressions will be high, and you’ll know all about your customers.

Lead generation, face-to-face marketing, planning and execution are crucial to success and ROI at a tradeshow event. During the planning process, event software can provide an effective timeline for project managers to stay on track. Tablet rentals, laptop rentals, iPad rentals and computer rentals can be used for targeted event software programs. Event software programs will streamline communication and allow your company to be detail-oriented. Get it done without wasting time and resources.

Touch Technology & Digital Signage

Touch technology is creating more ways to facilitate tradeshow attendees. As a matter of fact, it’s hard to imagine a world without touch-activated smartphones. Rent an iPad to even market to multiple niches at the same tradeshow event. It broadens your customer baseline.

The hashtag is still alive! Use it on Instagram and Twitter to promote brand recognition before a tradeshow. You can have constant communication and use social media to capitalize on instant exposure. Today, social media is where it’s at.

Incorporate digital signage as part of your trade show plans. It’s a common trend that provides versatility. An LCD monitor can be used instead of wasteful brochures and will last for years. Adapt content from show to show and provide new content with digital signage.

Computers, Charging Stations & Wearable Technology

Technology Trade ShowsIn addition to computer rentals and laptop rentals, rental phone charging stations will keep booth visitors with charged batteries. Rental phone charging stations can be customized with graphics for tradeshow displays that will create a moment branding opportunity. Get a slick design.

Wearable technology has created an innovative solution to time-consuming information collecting at tradeshow events. A simple touch between a wearable prompts date transfer. Name tags and lanyard combination can be placed anywhere in a booth space and allows the visitor a hassle-free way to download content for later review. RFID chips in badges can also track consumer behavior and provide market analysis.

“In 2014, the tradeshow industry spent $25 billion on displays and exhibitions. Trade show marketers must adapt to the technology that sways our society in order to capture the attention of the new, tech-driven generation. Applying tradeshow trends will enhance not only the visitor experience, but also improve the efficiency and effectiveness of marketing plans.” Do you want to make your tradeshow event a success? Do you want to increase brand recognition for your company or product? If so, you need to plan ahead and embrace the new, tech-driven generation. Leave them out and you lose.

Marketing an Event and Event Apps

Want to know what tradeshow marketers are doing to promote their event? Want to know how event apps have an impact? Check out some of the statistics as follows. You’ll be both surprised and impressed.

45% of marketing and communication professionals use event management to increase engagement
42% growth expected in the event management software market between 2016-2020
75% of marketers use email to promote their event
55% of US marketers use real-time marketing tactics to promote their events
86% of marketers use the phone as a channel to promote an event
84% of event marketers say that email is the most effective event marketing channel
88% of event professionals said using an event app had a positive impact on attendee satisfaction
44% of attendees use mobile event apps
7% of event professionals use live response apps during their events
82% of event professionals reduced or removed paper printing by switching to a mobile app

Must Read Trade Show and Event Marketing Industry Blogs

TSNN is a global news leader in the trade show industry with current news from around the industry. Their blog is filled with posts from trade show experts who relay their years of experience to readers. Plus, it is a virtual encyclopedia on exhibiting.
Trade show events can be tough endeavors for both the novice and seasoned planner. Here’s a list of some top trade show and event marketing blogs that will provide you with some “tricks of the trade.”

The proprietor of “The Trade Show Guy” blog is an informative source of trade show knowledge. You’ll find articles filled with tips on how to have a successful trade show by using the digital world. Plus, you can even download whitepapers on topics like “Tips to Maximize Your ROI with a Trade Show.”

Event 360 is a leader in trade show marketing and a great resource. Their blog features articles covering how to select the right event for your company, staffing your booths and using social media to reach out for events.

Marketo is a pioneer in the trade show industry, and their trade show marketing blog is full of useful information. Written by their experienced and knowledgeable staff, you’ll be able to garner fresh new viewpoints on event marketing and trade shows. Their site also has many other marketing resources to up your stake – all of which can help you with preparing for your trade show event.

Live Marketing is an event marketing company focused on creative B2B marketing. Their blog deals with issues revolving around trade show advice, planning events and trends in the B2B community. If you want to stay abreast on the best practices and principles of face-to-face marketing, this blog is definitely a must read.

Exhibit and Event Management Association is a well-known thought leader and content producer in trade show marketing. Their blog has many categories each filled with useful posts on a wide range of current industry topics, including Apple computer rentals and tablet rentals for trade shows. Got a few hours to kill? Check out the Exhibit and Event Management Association blog.

Bartizan Connects is a pioneer in lead capture technology, and they have a blog with wonderful trade show related content. Their blog has daily posted articles covering every topic imaginable in the trade show world. They also have a library of whitepapers on related topics that you may find helpful in preparing and planning for a trade show event.

The Trade Show Coach is a blog operated by Susan Friedmann, a trade show consultant with over two decades of industry experience. Her posts are based on experiences in the trade show universe, so there are plenty of practical bits of advice inside of each of her post. If you need a no-nonsense, straightforward blog for tradeshow help, this blog is the place to visit.

The Experts Weigh in on 2017 Technology Trade Shows

The year 2017 is set to be a big year for trade shows, according to industry experts. There’s plenty to get excited about. According to Vice President Jeff Chase, sustainability will be embraced with the design of equipment used at trade shows. Popular structures, such as LED back-lit smart fabric walls will be a mainstay at many trade shows.

Event technology expert Raj Jain of Aria Technology solutions feels that trade show formats are changing, too. More and More event planners are choosing to replace the old technology with latest immersive computer technology that features activities, video content, interactivity and more. This was originated by TED events but is gaining ground at events of all kinds.

Education in the exhibit hall is becoming just as much of a draw as the educational sessions, particularly in tech. Companies traditionally exhibiting large equipment, like computer racks and airplane engines, now have more digital-based products. This is leading exhibitors to have smaller digital demos, featuring the newest digital equipment that associations don’t show in their training sessions.

And VR will begin to happen in a bigger way, too — it will become so much more than just a pair of goggles and one experience. Companies will start building a library of VR content for all channels, not just trade shows, giving them a large set of content that can be swapped in and out as needed.”

The Many Benefits of Exhibiting at Technology Trade Shows

There are many benefits of exhibiting at a trade show. From increasing brand recognition to credibility, exhibiting at a trade show has a boatload of benefits for your business. Establishing a presence, whether big or small, for your company at a trade show gives you a strong platform for meeting new clients, reaching out to your existing customers and building a stronger and reliable brand. With the right strategy and technology, every trade show a business participates in is an opportunity to drastically substantially increase your business’s customer baseline. The folks who attend trade shows tend to be very inquisitive in the products or services your business features and are often ready to commit to a purchase on the spot. There’s just nothing better for cash flow than a ready buyer. Don’t you want more money in your wallet?

Branding At Technology Trade Shows

Technology Trade ShowsBranding is a big factor of business success, especially in industries that depend on trust and reputation. Exhibiting at a trade show is the ideal way to tell your industry that your business is serious, reliable and big enough to afford its own presence at major trade shows.

By using your trade show exhibit strategically, you can position your company as being a leader in any niche within your market. Positioning your booth next to your industry’s ‘blue chip’ businesses displays a powerful psychological image that can help your business move from ‘startup’ to ‘established brand’ in the eyes of your potential customers. With the correct strategy, even a small startup can develop its brand’s name by exhibiting at a trade show.

Displaying a product or service at technology trade shows gives your company’s sales team a unique opportunity to gain access to important prospects, without the bad feelings and suspicion that typically occurs in traditional direct sales. Frequent objections disappear as customers are in a buying frame of mind. Why is it smart to capitalize on this opportunity? Because many prospects are willing to give up their valuable time at a trade show. It’s a chance to seal the deal and leave the trade show with qualified sales leads. Just make sure to take the time to research and choose the right technology trade show for your company. More and more, businesses are recognizing the effectiveness of exhibiting at a trade show. Looking to cultivate brand awareness, attain valuable leads and make for sales? Gear up for success with an exhibition at a trade show. If done right, you won’t regret it.

Event Technology Rental Resource

Looking for the right event technology rentals for your next trade show? Turn to ETR – Event Technology Rentals. ETR offers latest computer technology for trade show events. You can rent Apple iPads, Android tablets, PC/Mac laptops and computers. Service is fast and hassle-free. They will also customize a package to meet your unique needs and deliver it with the correct software. And a2z, Inc provides powerful cloud-based event management and marketing tools that grow your brand by accelerating booth sales, helping boost revenue, and enhancing engagement and value for event participants.

Topics Discussed: Technology Trends, Mobile Apps, Trade Show Statistics, Digital Signage, Computers, iPads & Laptops , Event Marketing Publications & Blogs, Expert Opinions, Branding & Trade Show Benefits, Event Technology Rental Resource.

About the Author:

Jim Jain is  SVP at Event Technology Rentals, a leading national provider of  iPads, Laptops, Tablets & Computer rentals for  Events,  Trade Shows and business meetings..

 

 

WWDC2017 Apple Event

WWDC2017 Apple EventYear Leading to WWDC2017 Apple Event:

WWDC2017 Apple event provides an opportunity to peak into Apple’s research and development efforts. Apple has been holding Worldwide Developers Conference (WWDC) each year, offering global developers a chance to learn what’s new at Apple in terms of software updates and latest iPhones, laptops, computers and much more. Most developers are eagerly waiting for the WWDC2017 Apple Event, which will start on 5th June 2017 at McEnery Convention Center in San Jose California.  We are expecting Apple to launch latest versions of Mac OS and iOS. The company might also launch new versions of TV OS and Watch OS – operating systems that run on Apple TV and Apple Watch.

Apple’s recent accomplishments 
On 7th September 2016, we witnessed Apple’s yearly iPhone launch. They launched the iPhone 7 and iPhone 7 Plus. Since then, most people have been comparing the two versions with the older ones to know whether they should upgrade. The company also launched the Apple Watch 2, which is an all-new Apple’s updated wearable. The watch, suitable for both men and women, features built-in GPS and a new waterproof design. The smartwatch has been a worthy upgrade for watch enthusiasts.
Later, on 27 October, the company launched the most recent MacBook Pro. The souped-up performance laptop boasts updated specs, many new features, and a light thin frame. Nerveless, the feature that has stood-out is the Apple’s funky new Touch Bar that features Touch ID fingerprint sensor – a feature that has added a newer control level to the MacBook Pro.

All New 9.7 – inch iPad
The first reveal of the year 2017 and the most recent launch from Apple is the all-new 9.7-inch iPad – launched on 21 March 2017. Apart from being one of the most affordable tablets, it offers more specs contrary to what you expect with the 9.7-inch iPad Pro. Alternatively, it is a great choice for individuals desiring to play games and to watch videos on full-screen device. The Cupertino company has also launched red iPhone 7 and 7 Plus and slashed the price of iPad Mini 4 and iPhone SE.

The launching of a new MacBook or a MacBook Pro Laptops
Laptop RentalsOn 27th October 2016, Apple launched the most recent MacBook Pro. The super-powered laptop features many top-end specs, cool features such as Touch ID sensor and Touch Bar control panel and strong graphics processing. What’s more, they have not limited the choice of their customers to one size, you can choose between the 13-inches and 15-inches laptop.
Due to the update, the company might not announce anything new in the laptop world until later in the year. However, there are rumors that the company might release an updated Pro version. The new version will boast the same design but Apple might upgrade the specs to 32 GB of RAM and Kaby Lake Processor for improved performance. MacBook Air has not received any update sine the year 2015. Therefore, you might see a new MacBook Air with Pro’s Touch Bar addition.

Launch of new iPads & Tablets
On 21st March 2017, Apple launched its newest iPad tablet in the market. The 9.7-inch iPad is a cheaper alternative to iPad Pro 9.7. Even though the device has fewer specs, it is suitable people who like playing and watching movies. The iPad Pro launch might have been the revelation of iPad Pro 9.7 – in March 2016. That means that people might see many new professional Apple tablets within the first half of 2017.
Probably, you know that Apple has not launched any new iPad Mini or iPad Air since the year 2015. It also seems that the company is trying to kill the ranges completely. They are more likely to replace them with iPad Pro tablets – they might launch the new iPad Pro 2 models at their next launch event.

Apple iPad Pro 7 iPad pro 2
Apple is planning the iPad Pro 9.7 and the iPad Pro 12.9 updated versions, with better specs but similar features to original iPad Pro models. The company might also tease all-new 10.5-inch iPad Pro 2, even though they might properly launch it later in the year – it features funky new edge-to-edge design.
Some rumors also point to fresh 7.9-inch model, known as the iPad Pro Mini. If the rumors are on the money, the model will possibly eliminate the standard iPad Mini. People expected that Apple would launch the iPads earlier in 2017, but according to the most recent headlines, we might wait until the second half of the year.

Launch of new iPhones
During the next iPhone launch, Apple will possibly introduce the iPhone 8 and 8 Plus – that will highly depend on their choice of names. As expected, the company will launch the next iPhone in 2017 autumn, specifically, around September. Therefore, you have ever thought about upgrading to iPhone 7, you should not worry about it becoming obsolete any time soon. The best idea is to upgrade to iPhone 7 or iPhone 7 Plus if you have not done that.

Launch of new Apple Watch
If you are a fan of Apple Watch Series 2, which is better than the original version – possibly due to the better design and reduced problems, you should be expecting to see Apple Watch Series 3. There was a bigger gap between Apple Watch and Apple Watch 2 and people have waited for the third version for many months. With the Watch OS 3 Magic, we have witnessed in-built GPS support and waterproof feature that made the watch a great all-time wearable.

Streaming the WWDC2017 Apple Event
You will be able to watch every Apple’s launch event live on Apple TV or through Apple Events page on their website. However, to watch, you will require an Apple’s Safari browser. Some browsers like Google Chrome will not work.
Watching the event after it has ended
Apple has been keeping videos of the most recent launch events and all keynotes on its Events page. You can browse there using a Safari browser to watch them. That might also happen with the Apple’s WWDC2017 event. The event is anticipated to have much happening, but one can never tell when apple comes up with a surprise.

Technology & Computer Rental Resource for WWDC2017 Apple Event:

Developers and engineers traveling from abroad can reach out to Event Technology Rentals for short term need of latest Apple iPads, laptops and computer rentals as well as iPhone rentals in San Diego

Subjects Discussed: WWWDC2017, MacBook Pro, iPad Pro, iPads, Laptops, Computers, Tablets and iPhones

About the Author:

Jim Jain is  SVP at Event Technology Rentals, a leading national provider of  iPads, Laptops, Tablets & Computer rentals for  Events,  Trade Shows and business meetings.

 

What You Can Do To Minimize IT Hacking

Laptop RentalsIt doesn’t matter what kind of computer system you own or rent, whether it is a desktop PC, iPad or laptop rental, securing your system is very important to prevent hacking. Once a hacker gains access to your system, he or she can do a lot of damage from spying on you. While it is true that no system is 100% secure, but it doesn’t mean you can skip at making your system more secure. If you want to know more about how you can minimize IT hacking, then you have come to the right places as this article is going to discuss the subject.
Update Regularly
Most people see “updating” as a nuisance. However, there is a reason why updates are released, and one of these is to increase your protection from hackers. Hackers are always trying to “crack the safe”, and from time to time, they succeed. Whenever your system or browser provider detects the breach, they will “patch” the flaw to make it secure again. Therefore, it is important that you update your operating system or browser regularly. In fact, update all your software or apps as well.
Enable Firewall
Most systems have a firewall and this firewall serves to protect you from hackers by blocking or limiting access to your system. Most people turn off their firewalls as it can cause compatibility issues. However, this is not recommended and you can personalize the firewall instead. By personalizing your firewall, you will have the protection you need and minimizing any application compatibility issues.
Securing Your Password
First, learn how to create a strong password. Avoid passwords that are easy to guess like your birthdays or hometowns. Also, incorporate special characters and lower and upper class letters. Second, change your password regularly. If you find this to be a hassle, you can use an app to store all your passwords in one place and the software will log in to your accounts for you safely and securely.
Antivirus Protection
Many computers come with a pre-installed anti-virus, but most mobile devices are not. It is highly advisable that you download an anti-virus for your mobile device and/or system to protect it from viruses. A system that is plagued with viruses is more susceptible to IT hacking. Fortunately, there are great free anti-virus programs that you can download to your system and mobile devices. Also, its best that you turn on the anti-virus’ auto updates feature for a more secure system.
Anti-Spyware Protection
These days, you need to protect your system not only from viruses, but also from spyware. Although spyware are not as damaging compared to viruses, but they can be used by hackers to gain information about you and your system, which in turn can help them hack your system. Furthermore, spyware can do all sorts of nasty things to your system like slowing it down or opening holes for hackers to gain access. Therefore, protect yourself and install an anti-spyware software.
Delete Suspicious Emails
Whenever you are checking your email, be vigilant for any kind of suspicious emails. In fact, if an email seems suspicious enough, delete it immediately and don’t even open it. Hackers can gain entry to your system through emails. Also, most anti-virus and anti-malware software will block out known email threats, so be sure that your online protection software is on.
Delete Unused Applications
There are instances that applications that are distributed freely on the net come with a seemingly harmless code. However, when this code is activated, it opens a door for hackers to come in and wreak havoc. To fully protect your system from such kind of invasions, be sure to delete or remove any applications that you are not using. Also, you will free up some resources for your system as a bonus.
Physical Security
This advice might be too much for the average user, but if you have sensitive information that you want to keep safe and secure, software can only do so much. What this article means that hackers can gain entry to your system by physically accessing your system. Therefore, invest in good old real-life protection systems.
Summary
The last thing you want is a hacker that is hacking your IT systems and causing all kinds of mess. So whether you have a desktop computer, iPad rental or laptop rental, make sure that you are doing what you can to increase your security like updating regularly, enabling firewalls, good password practices, installing antivirus and anti spyware, deleting suspicious emails, deleting unused applications and keeping your physical storage secure.

Laptop Rentals – Be Unique and Interactive

Apple Mac Book AirYou are on the verge of having the presentation of your life. However, you just figured out that your laptop has too many scratches or that you don’t have Office 2007 or 2010 installed on it. This is where laptop rentals could really come in handy, allowing you to turn a boring presentation into an interactive and fun one, while using all the features and capabilities of a performance laptop. Nothing can compare to the reliability and features offered by a Dell Latitude, HP Probook, Lenovo B590 or Apple PowerBook Pro Laptop.

Why do you Need a Laptop?

Business events are an integral part of any company’s marketing policy. From large events and trade shows to training sessions and marketing presentations, laptops are critical for any business. Laptop rentals offer a perfect solution for these short term needs. Besides, when renting a top-quality laptop computer, you can create a favorable impression on all the participants to the event. On the other hand, if you go with a 5-years old laptop with Windows XP and Office 2003, you will hardly make an impression. It is a proven fact that laptop rentals have revolutionized the way most business professionals do their work.

Renting a good laptop is all about convenience and interactivity. This is a much more affordable option than buying your own laptop. Laptop rental services are not only designed for business professionals, but also for students who need to offer the presentation of their life and for people who have an important interview and want to look fancy when presenting their resume.

Renting a laptop, an iPad or an iPhone takes less than a few minutes from vendors offering event technology rentals. You can find a wide variety of laptops at extremely affordable prices. Deliveries for laptops is available all across the United States. Event technology rental vendors have an extended network of connections that ensure timely delivery of the equipment. Hence, you can get the peace of mind that your trade show laptop rentals are under way, while you prepare for a one-in-a-lifetime event.

Benefits of Renting Laptops

Renting is considered a much cost effective alternative to buying a new laptop. Some places and situations where laptop rentals could come in handy are:

– Business travel: you can rent a laptop while on board to get the convenience of working on an airplane and prepare for the upcoming trade show event.

– Exhibitions and trade shows: what better method to display your services and products than by using the best display technology and best laptop available today? You should also rent a large flat panel display in order to set you apart from your competition.

– Training: if your company has just upgraded an internal software system or you have launched a new product, a rented laptop can help you provide training to your employees.

– Sales: you are planning to start a 3-months marketing & sales campaign. If you do not have the best laptops and projectors, your whole demonstration could end up being a complete failure.

The Bottom Line

Laptop rental is getting increasingly popular in the business environment. Capitalize on the benefits of renting a new laptop . To learn more visit www.rentipads.com