Category Archives for "Meetings and Events"

How to Attract Trade Show Visitors and Convert Them as Customers

Event Technology that Engages Audience

How to attract trade show visitors is a great challenge facing exhibitors of all sizes. Choosing to exhibit a trade show involves a considerable investment for your business. There are often several must attend shows every year that provide you with an opportunity to deliver a message to the right people and stand out from the crowd. An exhibition booth can deliver both new leads and added exposure for your business. Your mission is simple- attract & engage more attendees to your booth to secure valuable leads. And hopefully better ROI from exhibiting at the event. Attracting a trade show audience and converting them as customers may sound easy in a meeting room, but the show floor is very different.

How to Attract Trade Show VisitorsBefore you can engage with people at your trade show booth, you need your presence to stand out from your competitors. In a digital age, you will need more than freebies such as mugs, pens and other items for attendees to fill their swag bags. Your exhibition booth will need to have a visual appeal and interactive content by leveraging technology to match their evolving expectations. A quick look around at any exhibition show floor around the world will reveal a tech-obsessed audience staring down at a screen. Smartphones, tablets, laptops and searching for Wi-Fi are top of their agenda. For your event to be successful, technology must also play a significant part in bringing your booth to life.

It has never been easier to rent all the technology that you need for the duration of an event. Here are a few examples of how technology can transform the trade show experience that you deliver to attendees.

Rent Touch Screen Displays

Touchscreens are a great way to increase traffic to your exhibition stand. They are also a fun way to create interactive promotions. By renting a touchscreen display, it becomes easy to capture information from attendees while also offering them with the chance to win a prize instantly.

How to Attract Trade Show Visitors Delivering the right message to the right person at the right time is paramount. Touchscreens can also help you filter your audience at trade shows through a series of questions. For example, a survey could begin by asking the participant if they use your products and services or your competitors. With a little imagination, you can guide each attendee through a meaningful set of questions based on their profile.

Remember, you don’t need to blow your budget to bring your exhibition Booth to life either. The ability to rent a variety or touchscreens and solutions enables anyone (including your competitors) to leverage engaging technology. Renting touchscreens for the duration of the event not only saves your budget but it also provides peace of mind with round the clock support.

Renting iPad Kiosks

Securing a space on any trade show floor can be an expensive commitment for your business. Ensuring that you enjoy a successful show and enjoying well-earned ROI for all your hard work requires more investment too. When looking to maximize your trade show marketing investment, you’ll need to be creative if you want to secure the attention of your attendees.

How to Attract Trade Show VisitorsThere is a good reason that iPad kiosks are increasingly dominating trade show floors. It has never been easier to rent hundreds of iPads and bring your trade show booth or event to life in a myriad of ways through kiosk apps.

An iPad kiosk will come in many forms. It could be stored on a kiosk stand, wall mount, or even a tabletop stand. The display features and intuitive design make it easy to showcase marketing material and attract people to your stand and automatically interact with them too.

The iPad is possibly the most flexible and easy to use technology that can really make a difference to the success of your trade show attendance. Seamless promotion through sales videos, prize giveaways, event registration, photo slideshows, surveys, recruitment forms or even increase the number of subscribers to your newsletter are all easily unlocked.

When it comes to iPad kiosks, the only limitation is your imagination and creativity. Any number of iPad kiosks can be rented for just a few days, so you have no excuse for not having an engaging booth at your next event.

Rent Digital Kiosks

Are you serious about attracting the attention of your customers and getting them to choose your booth over 200 others? If you are, it will need to stand out from the crowded show floor. Digitally branded kiosks are needed to deliver impact and encourage visitors to engage with you and your brand.

How to Attract Trade Show VisitorsDon’t make the mistake of taking a small screen that looks big in the office but looks painfully out of place at a trade show. You don’t get a second chance to make a first impression so don’t use your moment trying to persuade potential customers to huddle around a tiny screen.

You should have a simple aim of getting people to your digital kiosk to learn more about you. A combination of a digital kiosk and video is becoming the secret ingredients to capturing the attention of customers. But your branding should always feature at both the top and the bottom of your video. This simple act is often referred to as “book-ending” and one of the most critical steps in ensuring visitors digest your message and remember you.

The rise of the experience economy is making the renting of digital kiosks to be an easy decision to make. Interactive digital kiosks are the unsung heroes of many booths that make it easy to create both immersive and engaging experiences for visitors to your exhibition booth.

Lead Capture Apps and Devices

The success of your trade show attendance will ultimately be determined by how many leads you secure. Many businesses are guilty of attending the same events year after year and reluctant to move away from their preferred lead capture method. But, it’s crucial to remember that our world has changed dramatically in the last few years. Many booths are creating experiences and Instagrammable moments and secure leads without the attendee even realizing it. Give your visitors a reason to reach for their phone and share their experience at your stand. By contrast, paper forms and business card exchanges are beginning to look a little tired and lazy in an increasingly digital world.

Many event organizers will enable you to hire badge scanners that make it easy for your staff to hoover up leads quickly. The problem is that post-event follow-up can be delayed. While you wait for the organizers to forward on your valuable data, the moment has already passed. Attendee’s expectations have risen dramatically in the last few years, and timely follow-up and personalized communication are now expected as standard. These are just a few reasons why we make it easy for exhibitors to transform their lead capture by leveraging the latest technology and solutions.

There are hundreds of apps that enable businesses to actively track leads at every trade show they attend. However, knowing what will work and what won’t be is both daunting and intimidating, not to mention stressful. We not only understand the latest trends but can also share our experience as to what apps and devices offer the best results at trade shows. According to Capterra one of the best App is Regpack in lead capture technology.

By renting the right technology for your event, you can quickly determine which trade shows are most valuable to your business.

Rent LED Monitors

If you are serious about giving your stand the wow factor, a giant LED Monitor will ensure you get noticed. But, most importantly they also play a crucial role in educating visitors about your products, services and delivering your message. Traditionally, designing and building your Booth, working with graphics teams along with building and taking down your Exhibit are notoriously expensive. Thankfully, it has never been easier to find a more cost-effective solution by renting LED Monitors and have access to almost any technology for just a few days.

How to Attract Trade Show VisitorsLED screens can provide a myriad of display and exhibition options. Banner stands, modular displays, and multimedia displays are just a few examples. With so many affordable options, the only constraints are your imagination. By renting trade show display equipment, you can bring your vision to life and help place your brand at the heart of any trade show. Those who want to think bigger can also rent a video wall to deliver an audiovisual impact on the audience. Exhibition show floors are a battleground in a war for the attention of visitors. A traditional print-based trade show display cannot compete against LED Screens and video walls.

LCD Monitors and Projectors

The inconvenient truth is that an analog mindset will not deliver results with tech and experience obsessed visitors in a digital world. With attention spans at an all-time low, modern audiences are demanding a more sensory experience that will capture their curiosity. Bringing these experiences to life involve several technologies such as LCD monitors, PA systems, and projectors. A trade show rental service provider can not only supply the right technology for the duration of your next event. But they will also offer support too.

As an exhibitor, you have enough things to worry about how to attract trade show visitors and implement sophisticated technologies. A support partner can not only bring your show to life but also remove any concerns or stresses. You do what you do best and let us do what we do best to ensure you secure the ROI from your investment.

How to Attract Trade Show Visitors? Just Create Experiences

Creating a huge display and sticking the company logo on it is no longer going to cut it in a digital world. You will need creativity and technology to capture the attention of potential customers, attract footfall, and start meaningful conversations. It is often said that the rise of the experience economy is making experiences more important than the transaction itself. Exhibitors that are creating innovative event experiences and adding Instagrammable moments to their booths are securing the attention of tech-obsessed attendees.

 

Digital VR experiences are proving to be the missing link between a business and its potential audience at exhibitions. Rather than standing at an empty booth handing out tote bags, mints, and t-shirts, think about how technology can deliver experiences to attendees that will stay with them on the long drive or plane ride home. In a large exhibition hall, there will be hundreds of stands that all look remarkably similar. How will you leverage technology to make visiting your booth a memorable experience?

Topics Discussed: Technology Trends, Lead Capture Apps & Devices, Digital Kiosks, Touch Screen Monitors, iPad Kiosks, LED Monitors, Event Technology Rental Resource.

About the Author:

Jim Jain is  SVP at Event Technology Rentals, a leading provider of AV and Computer rental technology for events, trade Shows and business meetings.

 

BizBash Event Technology Rentals

BizBash AV & Computer Technology Rentals

Event Technology Rentals is proud to partner with BizBash as National Premier Provider of Technology Rentals to thousands of event managers and businesses for trade shows and meetings. BizBash is North America’s #1 source of ideas, news, and resources for event and meeting professionals. Each month nearly 225,000 unique users look to BizBash for venue discovery, event style, technology, and tools for their next event.

Event Technology Rentals is a premier company specializing in Audio Visual and Computer rentals. We are proud to serve top professional planners and businesses all over the nation with the latest Video walls, Projectors, Computers, Laptops, Apple iPads and LED Displays. ETR has also been called upon to help Forbes 500 businesses with latest technology at corporate events and trade shows. Our company keeps a large inventory of the latest computer & AV equipment in stock, ready for shipment on a short notice. We can also accommodate very large custom  rental orders. Just call us and we will be happy to answer any and all questions you may have regarding technology rental pricing.

Audio Visual & Computer Rental Nationwide

ETR has 100% coverage nationwide. We can provide Computers and audio visual rentals anywhere in the nation. Whether you need few dozen Apple Laptop rental in Chicago or 100 Computer rental in New York, you can be rest assured with our timely & professional service. Compare our Projector and video wall rental cost in your city and and get the the most competitive price quote now.

Anaheim, Arlington, Atlanta, Atlantic CityAustin, Baltimore, Boston, Charlotte, Chicago, Columbus, Dallas, Denver, Fort Worth, Grapevine, Houston, Indianapolis,  Irving, Kansas City, Jacksonville, Kissimmee, Las Vegas, Louisville, Los AngelesMiami, Milwaukee,  Minneapolis, Nashville, New Orleans,  New York, Orlando, Philadelphia, Pittsburgh, Phoenix, Portland, Rosemont, Sacramento, Salt Lake City, San  Antonio, San Diego, San Francisco, San Jose, Scottsdale, Seattle, St. Louis, Tampa, Toronto, Tucson, and Washington DC.

 

The Role of a Technology Rentals Provider

The Role of a Technology Rentals Provider for Business Events

As businesses become more reliant upon their technology for their critical operations, they also find that it’s impossible to keep up-to-date on all the different types of technology they need. Instead, this role is rapidly being filled by the services of a technology rental provider. Technology rental providers are able to offer large volumes of technology and equipment, often for niche and specialized use cases. This technology can then be used at seminars, training events, trade shows or simply in order to expand to new locations.

What Does a Technology Rentals Provider Do?

A technology rentals provider keeps a large inventory of the technology products. These are products that businesses need for seminars, trade shows, and even their day-to-day operations. Through a technology rentals provider, companies can access the technology they need at a low cost, removing the need to purchase, maintain, upgrade, and ultimately replace equipment and other expensive technological assets. A technology rentals provider will not only ensure that the business has the technology they need, but will make sure that events are hit and profitable. As an additional bonus, this technology can be delivered on demand, and an organization only needs to pay for the technology when it is in use.

What Are the Benefits of a Technology Rental Provider?

At the highest level, technology rental providers save company money and reduce the amount of time they need to spend on administrative tasks. Specifically, these are the major benefits of using a technology provider:

  • Getting the most advanced technology. Many companies don’t have the resources to keep purchasing technology and equipment as it comes out. Technology depreciates very quickly, and a single product cycle could bring with it technology that is vastly improved. Rather than falling behind their competitors, companies can instead choose to lease this equipment when they need it. This foregoes the entire researching, purchasing, and decommissioning cycle.
  • Acquiring specialized equipment on demand. For seminars, training, and other events, companies may require one-off items that they don’t necessarily need all the time. Rather than keeping these items around, having to store them, and waiting for them to depreciate indefinitely, they can simply lease this equipment as they need it. A good technology rentals provider will have many niche products that a company can requisition at any time.
  • Simplifying the management of equipment and assets. With less equipment, the company needs to do less managing of its inventory overall. They need to track fewer items and they have to maintain and repair fewer items. This can be a tremendous boon to a small or already over-taxed internal IT department, and can reduce the amount of employee hours required by the IT department.

These are only the major benefits of a technology rental provider — but they are very significant ones.

When Would You Need a Technology Rental Provider?

Companies most commonly use a technology rental provider when they are attending or hosting a major event. Companies may need large numbers of display equipment, kiosks for special events, or specialized equipment, often to suit large numbers of people. A technology provider can provide flat screens for multiple concurrent displays, or can provide kiosks where companies can deliver information directly to a single user. Technology providers can also provide equipment for smaller scale events — such as providing a projector for a slideshow. Essentially, any time a company is in need of technology that it doesn’t already have, a provider can step in.

Providers can also offer technology to companies that are looking for expansion, that need temporary technology, or that are testing out new types of technology. Temporary programs, teams, departments, or offices, can also utilize the advantages of a technology provider rather than having to quickly requisition and then decommission their equipment.

Technology Rentals ProviderWhat Type of Equipment Does a Technology Rental Provider Offer?

Technology rental providers offer a very large selection of equipment. Computer rentals and laptop rentals can be used to keep a business going, while display products are the most frequently used products at trade shows and other events. Display products can range from flat screen televisions (which would be very prohibitively expensive to both purchase and ship) to individual tablets (which can both display and collect information from guests). Technology providers may also have: LED Video Walls, projectors, smartphones, kiosks, iPhones, and a wide assortment of other accessories.

Of course, every provider is different and may maintain a different inventory. Smaller providers may focus on a certain area — such as either computer rentals or display panels — while larger providers will have a full inventory in a wide variety of categories.

What Is the Process for Renting Technology?

  1. Identify your needs. What event or project do you need this technology for? Exactly how many items are you going to need and to what specifications? Specifications are particularly important — it’s unlikely you’ll get the specific brand or model of an item that you need, but you will get something that meets the standards of performance that you require. This is much like renting a car. After you outline the specifications of your technology, you are then ready to find a provider.
  2. Find the right provider. Request quotes. Some providers can deliver quotes almost immediately while others may need some time. What’s most important is to properly compare these quotes on an apples-to-apples basis; make sure you aren’t comparing the cost of older technology to the cost of newer technology. Take a look at the provider’s reputation and find the provider that gives the correct cost benefit, with no hidden pricing. We have further details on warning signs and things to look for below.
  3. Requisition the equipment. Once you’ve selected a provider, they will handle the rest. They will be able to deliver the equipment to you where you need it, will offer support for you with the equipment, and will collect the equipment once you’re done with it. Everything is already taken care of.

Does the Technology Provider You Use Matter?

When it comes to technology rentals, not just any provider will do. An unreliable provider could potentially leave you in a difficult situation during an important time. Providers that are not reliable may not deliver their equipment on time, may not properly maintain their equipment, and may not be able to quickly repair their equipment if it breaks down. Providers that are inexperienced may not have the right types of equipment or may not have a diverse enough inventory for your needs. Furthermore, an inadequate technology provider may also charge more than is necessary, reducing the benefits of leasing technology altogether.

A technology provider is going to operate as critical support to you during fairly tumultuous times. Trade shows, events, seminars, and new projects are already very complex, and the last thing you want to do is overly complicate them. By spending some additional time finding the right provider for your business, you can sidestep some major problems later on.

What Do You Need in a Technology Rentals Provider?

  • Affordability. Ideally, a technology rentals provider should be able to offer equipment at a fairly low cost. But that doesn’t mean that you should always go for the cheapest provider. A balance of cost and features is usually desirable. If a provider is very unusually cheap or is far cheaper than the other providers, then there’s either probably something they are skimping on (such as support) or there are hidden costs (again, such as support). Make sure that you question unusual quotes thoroughly and ask them exactly what is included.
  • Inventory. A diverse inventory is necessary if you want to both stay on top of new technology and acquire exactly what you need. Each individual event or project could need radically different equipment. If your rental provider doesn’t have the equipment you need, you’ll find yourself having to find a different provider each time. You may also want to ask your provider how often they refresh their inventory or how often they bring their newer products in, as this will be an indication of whether you’ll have access to cutting edge product lines.
  • Reliability. It’s not just about the equipment; it’s also about how well the equipment is kept and maintained. Old, poorly maintained equipment is more likely to break down or function erratically, which could ruin whatever plans you have in store. And if the equipment does breakdown, the company needs to be able to respond to the incident quickly with troubleshooting or maintenance calls. The right technology solutions should also be able to outline their contingency plans in the event that something occurs such as an item simply failing to work altogether.
  • Accessibility. When it comes to events, it’s very likely that you’ll need technology delivered all across the nation. For that reason, you should always work with a rentals provider that can send equipment all over the world — and it’s best if they have locations in multiple states. A smaller provider is going to have some difficulty getting your equipment to the areas that you need it, especially if you need large volumes of equipment.

How Can You Compare Multiple Providers?

Once you’ve outlined your technology needs, it’s time to request quotes from all of the providers. As mentioned, you want to be comparing the quotes on an apples-to-apples basis, so you may want to familiarize yourself with the different products. Your IT department can help. For instance, both companies may have similar quotes on laptops, but one laptop line could be a substantially older model. An IT professional will be able to tell.

But comparing multiple providers should never be just about the products, it should also be about their customer service standards and their guarantees. Your provider should be able to outline the technical support that they can offer, how their process works, and how quickly you can get the equipment. Once you have all this information, it’s up to you to decide which provider works best for your company’s needs. It may ultimately come down to the speed of delivery and setup, or the amount of comprehensive customer support they can offer.

How Can You Save Money on Technology Rentals?

Every business wants to reduce their expenses. But when it comes to technology, it becomes important to reduce expenses without reducing utility. A technology rentals provider already vastly reduces the cost of rentals, but there’s still more that you can do:

  • Make sure that you aren’t requesting redundant equipment. Your IT professionals can find ways to streamline your event. For instance, if you need to collect data and also display information, a kiosk may actually be a better and more functional choice than a variety of tablets that float around the event.
  • Choose the right equipment. Though it’s tempting to go for the top line models, you don’t always need them. Take a look at older models; as long as they meet the requirements that you have, there’s nothing wrong with going a little bit older at an event.
  • Be realistic about your needs. Delivery costs, in particular, are usually one of the most expensive areas. Don’t rush shipping if you don’t need it — just plan in advance. Likewise, you don’t need to include setup costs if your employees are already going to be on site and are capable of doing it themselves.

What Are Some Warning Signs When Selecting a Provider?

  • Poor reviews on the Internet or open issues with the BBB. Though a provider can make any claims about themselves that they want, they cannot control negative reviews on the Internet. Likewise, any open issues with the BBB will be public record. Doing some research on the reputation of the provider can give you a better picture of how reputable they truly are — and what problems they have encountered in the past.
  • Pressure to commit to a contract right away. A solid technology provider has more than enough clients to keep themselves busy; they don’t need to engage in high pressure sales tactics. If a sales representative won’t let you end a conversation without signing a contact, it’s generally a bad sign.
  • Inability to produce a line-by-line breakdown of costs. A line-by-line breakdown prevents any unforeseen items from coming up later. If the provider cannot offer this type of breakdown, it’s very likely that you’ll see other hidden costs emerge later on. It also makes it very difficult to compare one provider with another.

For many businesses, a technology rentals provider is now absolutely essential. But that doesn’t mean that any provider will do. As you can see, it’s also very important to choose the right provider for your organization — the provider that can offer the best inventory, the best quotes, and the best support. Event Technology Rentals can provide quick quotes for all your technology needs, written to your specifications and entirely hassle free. Aria Technology Solutions specializes in large volume laptop rentals for trade shows.

Topics Discussed: Technology Rental Provider, Laptop Rental, Computer rental, Display Rental, Event Technology Rentals

About the Author:

Jim Jain is SVP at Event Technology Rentals, a leading national provider of iPads, Laptops, Tablets & Computer rentals for Events, Trade Shows and business meetings.

 

 

 

How to Prepare for Technology Trade Shows

How to Prepare for Technology Trade Shows? Stay on Top of Tech Trends

The best way to prepare for technology trade shows in the constantly changing world of technology is to stay on top of the latest tech trends and partner with the best technology rental provider. The top tech trends are always a major part of successful tradeshow displays for innovative exhibitors. When you use technology at a trade show, it gives you a leg up on your competition. Engagement is the key buzzword when planning marketing strategies for tradeshow events, and new technology helps enhance recognition for brands, products and companies. Gain attention of your prospects with the latest tech trends being used at trade shows.

Top Technology Trends in the Trade show Industry

How to Prepare for Technology Trade ShowsMobile apps help companies capitalize on the short time frame of a tradeshow. They allow exhibitors to Geo-locate attendees and track consumer behavior. Apps can send targeted notifications based on the location of a smart device, and notifications can be sent with iPhone rentals. Impressions will be high, and you’ll know all about your customers.

Lead generation, face-to-face marketing, planning and execution are crucial to success and ROI at a tradeshow event. During the planning process, event software can provide an effective timeline for project managers to stay on track. Tablet rentals, laptop rentals, iPad rentals and computer rentals can be used for targeted event software programs. Event software programs will streamline communication and allow your company to be detail-oriented. Get it done without wasting time and resources.

Touch Technology & Digital Signage

Touch technology is creating more ways to facilitate tradeshow attendees. As a matter of fact, it’s hard to imagine a world without touch-activated smartphones. Rent an iPad to even market to multiple niches at the same tradeshow event. It broadens your customer baseline.

The hashtag is still alive! Use it on Instagram and Twitter to promote brand recognition before a tradeshow. You can have constant communication and use social media to capitalize on instant exposure. Today, social media is where it’s at.

Incorporate digital signage as part of your trade show plans. It’s a common trend that provides versatility. An LCD monitor can be used instead of wasteful brochures and will last for years. Adapt content from show to show and provide new content with digital signage.

Computers, Charging Stations & Wearable Technology

Technology Trade ShowsIn addition to computer rentals and laptop rentals, rental phone charging stations will keep booth visitors with charged batteries. Rental phone charging stations can be customized with graphics for tradeshow displays that will create a moment branding opportunity. Get a slick design.

Wearable technology has created an innovative solution to time-consuming information collecting at tradeshow events. A simple touch between a wearable prompts date transfer. Name tags and lanyard combination can be placed anywhere in a booth space and allows the visitor a hassle-free way to download content for later review. RFID chips in badges can also track consumer behavior and provide market analysis.

“In 2014, the tradeshow industry spent $25 billion on displays and exhibitions. Trade show marketers must adapt to the technology that sways our society in order to capture the attention of the new, tech-driven generation. Applying tradeshow trends will enhance not only the visitor experience, but also improve the efficiency and effectiveness of marketing plans.” Do you want to make your tradeshow event a success? Do you want to increase brand recognition for your company or product? If so, you need to plan ahead and embrace the new, tech-driven generation. Leave them out and you lose.

Marketing an Event and Event Apps

Want to know what tradeshow marketers are doing to promote their event? Want to know how event apps have an impact? Check out some of the statistics as follows. You’ll be both surprised and impressed.

45% of marketing and communication professionals use event management to increase engagement
42% growth expected in the event management software market between 2016-2020
75% of marketers use email to promote their event
55% of US marketers use real-time marketing tactics to promote their events
86% of marketers use the phone as a channel to promote an event
84% of event marketers say that email is the most effective event marketing channel
88% of event professionals said using an event app had a positive impact on attendee satisfaction
44% of attendees use mobile event apps
7% of event professionals use live response apps during their events
82% of event professionals reduced or removed paper printing by switching to a mobile app

Must Read Trade Show and Event Marketing Industry Blogs

TSNN is a global news leader in the trade show industry with current news from around the industry. Their blog is filled with posts from trade show experts who relay their years of experience to readers. Plus, it is a virtual encyclopedia on exhibiting.
Trade show events can be tough endeavors for both the novice and seasoned planner. Here’s a list of some top trade show and event marketing blogs that will provide you with some “tricks of the trade.”

The proprietor of “The Trade Show Guy” blog is an informative source of trade show knowledge. You’ll find articles filled with tips on how to have a successful trade show by using the digital world. Plus, you can even download whitepapers on topics like “Tips to Maximize Your ROI with a Trade Show.”

Event 360 is a leader in trade show marketing and a great resource. Their blog features articles covering how to select the right event for your company, staffing your booths and using social media to reach out for events.

Marketo is a pioneer in the trade show industry, and their trade show marketing blog is full of useful information. Written by their experienced and knowledgeable staff, you’ll be able to garner fresh new viewpoints on event marketing and trade shows. Their site also has many other marketing resources to up your stake – all of which can help you with preparing for your trade show event.

Live Marketing is an event marketing company focused on creative B2B marketing. Their blog deals with issues revolving around trade show advice, planning events and trends in the B2B community. If you want to stay abreast on the best practices and principles of face-to-face marketing, this blog is definitely a must read.

Exhibit and Event Management Association is a well-known thought leader and content producer in trade show marketing. Their blog has many categories each filled with useful posts on a wide range of current industry topics, including Apple computer rentals and tablet rentals for trade shows. Got a few hours to kill? Check out the Exhibit and Event Management Association blog.

Bartizan Connects is a pioneer in lead capture technology, and they have a blog with wonderful trade show related content. Their blog has daily posted articles covering every topic imaginable in the trade show world. They also have a library of whitepapers on related topics that you may find helpful in preparing and planning for a trade show event.

The Trade Show Coach is a blog operated by Susan Friedmann, a trade show consultant with over two decades of industry experience. Her posts are based on experiences in the trade show universe, so there are plenty of practical bits of advice inside of each of her post. If you need a no-nonsense, straightforward blog for tradeshow help, this blog is the place to visit.

The Experts Weigh in on 2017 Technology Trade Shows

The year 2017 is set to be a big year for trade shows, according to industry experts. There’s plenty to get excited about. According to Vice President Jeff Chase, sustainability will be embraced with the design of equipment used at trade shows. Popular structures, such as LED back-lit smart fabric walls will be a mainstay at many trade shows.

Event technology expert Raj Jain of Aria Technology solutions feels that trade show formats are changing, too. More and More event planners are choosing to replace the old technology with latest immersive computer technology that features activities, video content, interactivity and more. This was originated by TED events but is gaining ground at events of all kinds.

Education in the exhibit hall is becoming just as much of a draw as the educational sessions, particularly in tech. Companies traditionally exhibiting large equipment, like computer racks and airplane engines, now have more digital-based products. This is leading exhibitors to have smaller digital demos, featuring the newest digital equipment that associations don’t show in their training sessions.

And VR will begin to happen in a bigger way, too — it will become so much more than just a pair of goggles and one experience. Companies will start building a library of VR content for all channels, not just trade shows, giving them a large set of content that can be swapped in and out as needed.”

The Many Benefits of Exhibiting at Technology Trade Shows

There are many benefits of exhibiting at a trade show. From increasing brand recognition to credibility, exhibiting at a trade show has a boatload of benefits for your business. Establishing a presence, whether big or small, for your company at a trade show gives you a strong platform for meeting new clients, reaching out to your existing customers and building a stronger and reliable brand. With the right strategy and technology, every trade show a business participates in is an opportunity to drastically substantially increase your business’s customer baseline. The folks who attend trade shows tend to be very inquisitive in the products or services your business features and are often ready to commit to a purchase on the spot. There’s just nothing better for cash flow than a ready buyer. Don’t you want more money in your wallet?

Branding At Technology Trade Shows

Technology Trade ShowsBranding is a big factor of business success, especially in industries that depend on trust and reputation. Exhibiting at a trade show is the ideal way to tell your industry that your business is serious, reliable and big enough to afford its own presence at major trade shows.

By using your trade show exhibit strategically, you can position your company as being a leader in any niche within your market. Positioning your booth next to your industry’s ‘blue chip’ businesses displays a powerful psychological image that can help your business move from ‘startup’ to ‘established brand’ in the eyes of your potential customers. With the correct strategy, even a small startup can develop its brand’s name by exhibiting at a trade show.

Displaying a product or service at technology trade shows gives your company’s sales team a unique opportunity to gain access to important prospects, without the bad feelings and suspicion that typically occurs in traditional direct sales. Frequent objections disappear as customers are in a buying frame of mind. Why is it smart to capitalize on this opportunity? Because many prospects are willing to give up their valuable time at a trade show. It’s a chance to seal the deal and leave the trade show with qualified sales leads. Just make sure to take the time to research and choose the right technology trade show for your company. More and more, businesses are recognizing the effectiveness of exhibiting at a trade show. Looking to cultivate brand awareness, attain valuable leads and make for sales? Gear up for success with an exhibition at a trade show. If done right, you won’t regret it.

Event Technology Rental Resource

Looking for the right event technology rentals for your next trade show? Turn to ETR – Event Technology Rentals. ETR offers latest computer technology for trade show events. You can rent Apple iPads, Android tablets, PC/Mac laptops and computers. Service is fast and hassle-free. They will also customize a package to meet your unique needs and deliver it with the correct software. And a2z, Inc provides powerful cloud-based event management and marketing tools that grow your brand by accelerating booth sales, helping boost revenue, and enhancing engagement and value for event participants.

Topics Discussed: Technology Trends, Mobile Apps, Trade Show Statistics, Digital Signage, Computers, iPads & Laptops , Event Marketing Publications & Blogs, Expert Opinions, Branding & Trade Show Benefits, Event Technology Rental Resource.

About the Author:

Jim Jain is  SVP at Event Technology Rentals, a leading national provider of  iPads, Laptops, Tablets & Computer rentals for  Events,  Trade Shows and business meetings..