Category Archives for "Computer Rentals"

10 Top Event Tech Problems & Solutions for 2019

10 Top Event Tech Problems & Solutions for 2019

Did you know that experiential marketing and event marketing are a top priority for 93% of companies? And successful events need the right tools for the job. It’s no wonder why event technology managers are so busy these days. As the demand for events increases, so will the likelihood of these killer (but totally solvable) problems. Here’s what you can expect and how to deal with it at your next event.

Chances are you face one (or more) of these issues every time you go to plan an event. So make sure you bookmark this page and reference it the next time something comes up.

1. Slow event registration processes are often a problem for event technology managers.

Problem: Did you know that 72.5% of events professionals agree that the check-in process needs to be improved? Long lines, lost data, and ticketing mistakes are all the result of a messy system. Which is why event technology managers need to adopt the right tools in order to keep things moving along.

Solution: Every efficient event check-in process uses the following tools: a great app, an event management solution, and a device to host it all on. The best devices to replace paper and pencil event check-in include iPads with or without kiosks, depending on if you’d like to use staff at the entrance. But really, any tablet will do.

10 Top Event Tech Problems & Solutions for 2019

Source: Joint Base Elmendorf-Richardson

2. Technology adoption is a common issue for event technology managers.

Problem: What’s the point of renting great equipment if your event planners or staff aren’t utilizing their new tools? Whether it’s an aversion to change or simply lack of familiarity, event technology managers often receive push back on great product rentals. In fact, studies have shown that event technology adoption can increase attendance by as much as 20%. It can also decrease costs (at about 30%) and increase productivity towards goals (at 27%).

Solution: If you see this problem coming up, try partnering with a technology rental company that is dedicated to helping your team adjust. Together you’ll be able to create a simple solution for communicating the importance of the technology and how users can quickly get started with using it.

3. Venue Wi-Fi issues are a common headache for event technology managers.

Problem: Nearly half of all event planners (44%) name Wi-Fi the top most annoying issue in event spaces. It can also create issues for speakers and presentations as well as interfere with other rented gadgets. Which is why it’s important for event technology managers to test connectivity from all major areas of the venue ahead of time.

Solution: The good news is, 5G is on the horizon and it has some promising benefits for event planners. Which means you should prioritize venues that offer it, especially if you’re hosting more than 100 people. You can also use a free internet speed check app when you do your walk through. Use your findings to adjust your event design as needed.

10 Top Event Tech Problems & Solutions for 2019

Source: Flickr

4. Live stream video or audio issues are often a problem for event technology managers.

Problem: Video Wall marketing  is trending right now with 82% of surveyed consumers claiming they’d much rather see a video than a photo post from brands they shop with. Besides breaking news, conferences rank as the best event type to live-stream. However, if there are issues with the image or sound, 62% of consumers say they’d have a negative perception of the brand. Given the popularity of the medium, this is clearly a high stakes issue.

Solution: Besides having a backup camera to capture the moment for sharing at a later date, event technology managers should make sure to do a practice run of any live stream presentations. You can also caution your marketers to have an alternative plan for that live stream segment just in case. Let them know which areas of the venue have the best connectivity so that they can film the replacement content from that location in an emergency.

5. Laptop or tablet failures at the event itself can be a stress for event technology managers.

Problem: Faulty units, outdated software, and repair mishaps can all cause unexpected issues for event technology managers that day of the big gathering. These issues often occur when they choose to work with less experienced or unverified event technology suppliers.

Solution: Again, it’s important that you work with an event technology management company you can trust. And while it’s not possible to prevent every possible issue, the company you rent from should be able to help service or replace your products in person (or, at the very least, over the phone).

10 Top Event Tech Problems & Solutions for 2019

Source: Flickr

6. Effectively collecting attendee data is an issue for event technology managers.

Problem: For 68% of B2B event planners, lead generation and capture is the main reason why they do live events in the first place. The problem is they have to rely on user input for a lot of their information. Which means planners need event technology managers’ help to seamlessly incorporate manual entry without disrupting the attendees’ experience too much.

Solution: Whether or not the event host has a branded app they’re using to collect data; event technology managers will need to rent the right tools to use the apps on. If your client needs to survey guests with 5 questions or less, try using iPads, tablets, or laptops for employees to use when talking to attendees.

If your client needs user to fill out longer forms, go one step further and rent kiosks too. They’ll be more comfortable, help service attendees faster, and gives the user enough room to relax and take their time.

7. Finding the right technology supplier is time consuming for event technology managers.

Problem: Sometimes your team needs last minute rentals. Or you find yourself overwhelmed with other projects and don’t have time to vet every possible option. Besides online reviews, how are event technology managers supposed to choose a vendor they can trust?

Solution: Keep a few key parameters in mind when selecting a technology supply partner for your next event. These guidelines will shorthand your search and help you choose the best possible option every time.

First, consider their location. The closer their rental locations are to your venue, the better. This is still true for multi-city events and roadshows so make sure you find a supplier that can provide service within close proximity to your chosen destinations for every day of your get-together.

Next, check out their inventory. A wide variety of brand name and cutting edge options is a good indication that the supplier will have everything you need. Plus, they’ll be able to provide great recommendations and give your ideas for a given budget.

Then, see how fast they get back to you with a quote. The goal is to receive swift and efficient communication within 48 hours of your original inquiry. Being able to quickly respond to messages shows that the supplier is dedicated to customer service and can be available if you need them on short notice for anything else.

Finally, compare the prices. It’s an obvious addition but it’s important to consider this one last because the above parameters will help make sure your investment is worthwhile in the first place. If all the other criteria are checked off and the event supplier you’re vetting can still provide the most competitive price, then you’ve got yourself a winner.

Source: Flickr

8. Asking for (and receiving) custom specifications is a hassle for event technology managers.

Problem: Sometimes suppliers can’t accommodate special requests. Or they’ll try to but fail to deliver. Not only is this frustrating for event technology managers, it also means hours of back and forth wasted only for them to start over from scratch in the end.

Solution: The promise of amazing customer service should be a top buying consideration before you ever make your event rental purchase. Ideally, you’ll want to always partner with a brand who can work with any special requests and still deliver product quickly. In fact, you can even expect some event technology suppliers to hand deliver your custom models in some cases.

9. Merging event technology tools with big picture strategy can be an issue for event technology managers.

Problem: Seeing the big picture is a great skill to have for any project. But when it comes to making decisions like what tools are best for certain goals, most planners aren’t sure what’s best. Often, event technology managers will have to explain why copying a direct competitor isn’t necessarily the best solution for certain spaces and planned activities. Which means it’s up to you to explain why the products you’ve suggested renting are best.

Solution: If you’re really having trouble communicating value to your event team members, ask your supplier to help out. Chances are they’ll have case studies from customers who rented the same equipment for similar events. Or they might even be willing to speak to your colleagues themselves. Whatever the case may be, looping your potential supplier into the conversation will help everyone make better, more informed choices.

Source: Flickr

10. Dealing with tech delivery issues, mistakes and miscommunications.

Problem: Event technology managers cannot afford to waste rental funds on missing or mishandled equipment. Plus, tracking down the responsible party and fixing the issue isn’t exactly built into the event schedule. This is especially true if you’re expected to remain onsite to check out equipment, provide tech assistance. And answer general questions for presenters.

Solution: Accidents happen. But they don’t have to ruin your event or sabotage your technology rental experience. Even if the worst case scenario happens, working with the right event technology supplier will help relieve the repercussions. Which is why you should take care to only work with a partner who values customer service and can demonstrate that through their actions.

Now you’re ready to face most of your biggest technology challenges!

All in all, your event technology rental experience will only be as good as your supplier. Working with dedicated professionals who act as partners rather than vendors is a big step towards solving most major problems you’ll face on the job. Here are some other great takeaways to keep in mind the next time you deal with one of these killer problems all event technology managers face:

  • Know what to look for before you select an event technology supplier. Customer service, proximity to your venue, and a wide selection are the biggest points for consideration. Also, make sure whoever you work with sees themselves as a partner for your event and not just a vendor.
  • Make sure you learn your event technology supplier’s last minute or day-of event availability. Whether you need more tools or assistance setting up, can your supplier help you when you need them? Or can they offer the latest, cutting edge solutions to combat common venue issues like slow Wi-Fi or live streaming issues?
  • Help event planners and decision makers think ahead when it comes to possible venue and technology issues. Ask your event technology supplier to be part of the conversation. Or use their materials to prove investment value.

Continue improving your event technology manager strategy by checking out RentiPads, a trusted event technology supplier who understand and can help solve your common problems.

Your Complete Guide for How to Effectively Train Employees with Technology

Effectively Train Employees with Technology

Did you know that 68% of employees believe training and development is the most important benefit their workplace can offer? Here’s everything you need to know about employee training in a modern setting, along with some best practices and tips on how to use advanced technology to maximize your investment. 

Employee Training: The Nitty Gritty

You probably already know that employee training and development are all the ways in which you can help your staff learn new skills, gain industry knowledge, and brush up on their techniques. But did you know that businesses who prioritized employee training saw a 24% increase in profit margins on average when compared to companies who didn’t invest in this strategy? Besides supporting bottom line objectives, consistent employee training actually improves their overall engagement, builds trust, and ultimately leads to lower turnover rates. 

But in order to reap all of these rewards, employers will have to do much more than simply host a presentation or share a slide deck. These outdated formats are not only less effective, they fail to take modern team structures into account, leaving behind remote or mobile employees. A simple solution for the modern day workplace? Technology of course! 

Source: Flickr

The top benefits of combining employee training with advanced technology

Besides being far more effective, the use of technology in training provides tangible benefits such as: 

  • Getting Millennial and Gen Z employees up to speed using tools they are already familiar with. 

In recent years, studies have shown that Millennials in particular are likely to leave a position within two years if they are unsatisfied with how their skills are being developed. To put that into perspective, it can cost anywhere between $4,000 to $8,000 to hire one employee after spending roughly 42 days to do so. In order to get the most out of your investment into these resources, it’s important that you invest in training that helps make your employees more well rounded. 

Humans spend a great deal of their lives at work and their level of enjoyment while there can impact their performance. Employee training helps people feel like their role is important for the bigger picture. But it can also help them bond with teammates and feel more connected to the brand’s core values. All of these factors make up a healthier office environment which leads to happier, more engaged employees. 

Technology used for employee training helps standardize the process and, even if they’re not all in the same room, shared experience is psychologically proven to bring people together, giving them a common touchstone regardless of where they are located, how long they’ve been in the industry, or what position they hold. And while you can try to replicate in-person training at every office, there’s no real way to track progress or make sure the experience is uniform for each group, eliminating the shared experience factor from the dynamic. 

  • Aligning right-on-time training with individual employee development. 

Group employee training can still have fantastic effects on individual growth. Because employee training technology is so easy to use and highly accessible, managers can provide these lessons ahead of big events, as a refresher mid-quarter, or any other time their team’s skills will be put to the test. But technology also allows managers to alter individual tracks, so when certain employees begin the training they can also receive bonus modules or quizzes on things relevant to their unique position. 

Whether or not your employees are officially registered as disable, tools like the ones mentioned below help level the playing field and boost the success of your team as a whole. By providing these technologies, you create avenues for social good and personal fulfillment as well as improved business performance, a true win-win scenario. 

Source: Wikimedia Commons

And as you can see from this image, training and workshops are a must for employees to achieve their full potential. With these major benefits in mind, let’s take a closer look at some best practices you can use to guide your next steps. 

Employee training best practices you may not be aware of

Besides integrating advanced technology into employee training you should also make sure to do the following: 

  • Blended learning led by individual instruction via live stream can help surpass challenges presented by teams with employees from diverse backgrounds, educations, and cultures. 
  • Your training method must be based on concrete and achievable goals that go beyond simply hoping your employees will learn a new skill from it. 
  • Present learning opportunities in a variety of ways so that employees can learn in a format that makes the most sense to them. This is, of course, largely made possible through the use of employee training technology. 
  • In order to host an effective training, you must understand your audience. Before you schedule the training, be sure to go through your invitation list and conduct a training audience analysis. The information you gather will help form your strategy moving forward. 
  • Mobile friendly training and development tools are a hot trend in this arena right now and are expected to remain one of the more popular options for a while. They help managers incorporate relevant social media features, gamify progress, and create smaller, easier to digest lessons. 

Once you’ve got these modern employee training tips down, it’s time to take a closer look at ways to get the most out of you and your team’s investment. 

6 Powerfully Effective Ways to Train Employees Through Technology

You can use any one of these tools to supercharge your training methods or combine them as you please.

1. VR & AR as a Training Tool

 

Source: AF.mil 

Virtual reality employee training is now available to businesses in any industry. Big brands like Walmart have already adopted this technology and other successful companies are following suit. Research has shown that VR & AR can actually help new hires get up to speed in half as much time as it would take without using them, so it makes sense why this trend is catching on. 

But VR & augmented reality training might not be for everyone. It’s worth considering the serious downsides presented by this tool, which are mostly the fact that it’s not really that scalable and some people still get motion sickness from it. Either way, virtual reality gadgets are continuing to improve with more and more companies finding creative uses for it (including nursing homes in this article that are making their residents’ lives better). 

2. iPad & Tablet Based Training

Source: Twitter

Your employees probably have these types of devices at home for personal use, so the learning curve on this technology is practically nonexistent in this day and age. Even today’s schools are finding ways to help educate their students through iPads. Apple products in particular are helpful for employee training because they can easily sync up with other brand devices like computers and phones. So no matter where employees are in their training, they can just pick back up on another platform without missing a beat. 

If you’re going to use tablets of any kind in employee training, keep these tips in mind: 

  • Pair a Learning Management System with your device. Make sure it has a responsive design, especially if you expect employees to transition unfinished training to their home environment after work or when they’re on the go. 
  • For this type of device, eLearning modules are your best bet. They enhance learner engagement and can make use of re purposed training content (like videos) to deliver bite-sized, easier to absorb lessons. 
  • If your team is mostly made up of non-desk employees, you should definitely be using these tools. Retailers of all kinds are finding that iPads and tablets used for employee training work best in this type of environment.

Source: Wikimedia Commons

3. Desktop Computer & Laptop Training

Whether you use an app, a native program, or a cloud-based software, employee training through these desktop computers and laptops have a lot of benefits. And while these tools aren’t exactly new (personal home computers have been around a little over 40 years now) not every office can buy enough computers or laptops to offer each employee their own device for training, which is why technology rental is an attractive option for any budget. 

4. Mobile Phones as a an Employee Training Tool 

If employees are reimbursed for using their own mobile phones during training, you can implement a BYOD (bring your own device) policy for these sessions. Otherwise if data security is a concern or if not everyone on your staff has access to market-leading mobile phones, it’s worth investing in some rental equipment for this particular tool. 

There are some really awesome ways to use mobile phones for employee training. From on-boarding to soft skills to compliance, the options are endless. Because mobile phones are a highly portable solution, you can either use them as your sole training device or combine them with desktop or laptop computers so employees can learn on whatever is most comfortable for them. But mobility is especially important for traveling sales teams or any profession where training is typically done in the field. 

5. Software Based Training

It’s affordable, convenient, and engaging. No matter what training software you use, you’ll still need to use one or more devices to help facilitate the use of it. One of the major advantages of using software based training in addition to videos or eBooks is the ability to measure and track progress. Some programs are injected with AI, which means they can do things like create individual lesson tracks as the user progresses through the course. 

AI can also help gather information to create reports on overall team progress. Managers can then assess this data and look for trends, weaknesses, and patterns to better inform future lessons, creating a constant cycle of improvement that will both future-proof the businesses themselves and improve the baseline performance quality of teams as a whole. 

6. Using Video Walls in Training Seminars 


Source: Twitter

Experts predict that video walls will become a more integral component of office settings both in terms of customer interaction and internal procedures. In addition to impressively filling lobby spaces with targeted marketing content, there are lots of other creative uses for this technology. 

Video walls can support your business goals in a variety of ways and employee training is certainly one of them. Besides cutting down on physical handouts, video walls can be updated in real time, simultaneously display different information across multiple screens, and provide touchscreen options for presenters. They can also be used alongside video chat technology, allowing teachers to control the video wall remotely. 

  1. Audiovisual Training Using Interactive Screens

Audiovisual technology is a proven tool for increasing workplace productivity in the modern office. Not only is it cost effective, it can also help make employee training gain 24/7 access to materials, walk through product demos, and work as a team with remote staff.  The reason why interactivity is so important in employee training is because it introduces flexibility to the process. 

With audiovisual employee training tactics using interactive screens, managers can effectively: 

  • Provide learning simulations in which knowledge is absorbed but also directly applied. This helps with deep learning, also known as someone’s ability to retain, apply, and improve on knowledge held long term. 
  • Implement pop quizzes as needed, measuring comprehension in real time. If you find that employees just aren’t getting it, you can maximize training ROI by altering the lesson as you go or postponing the module until they’ve mastered this subsection.2. Projector and Video Conferencing Presentation for Employee Training

Projectors are practically synonymous with education. But today’s advancements in projector technology is worlds ahead of where it was a decade or two ago. In fact, projectors are now considered one of the cornerstones of office equipment that are absolutely essential for employee training

Beyond common sense benefits (larger, more visible screens and affordable equipment) projectors are also critical for another tool we’ve briefly touched on: video conferencing. Whether you’re training office teams across the country or saving on travel expenses for skill experts, projectors combined with video conferencing offer budget-friendly and extremely effective methods for employee training. 

Now you’re ready for some practical application! 

Once you’ve mastered your employee training strategy with some help from advanced technology, be sure to catch up on other tech trends you might be missing out on. And don’t worry if you don’t own any of the tools mentioned above. You can always rent them through RentiPads. Our helpful team of professionals can help guide you through the process and help you determine the best tech for your employee training needs. 

Acknowledgement: This blog is contributed by Maria Waida and edited by Jim Jain

Five Must-Have Technology Rental Items for A Successful Trade Show

5 Must-Have Technology Rental Items for Events

Event Technology Rental

Technology is undoubtedly the star of the show at every successful trade show or conference. The rise of the experience economy is also adding pressure onto the shoulders of event organizers to ensure that every visitor leaves with a memorable impression of the event. It’s these digital experiences that are building a bridge between attendees and exhibitors.

Communicating your message and unique offering will require a bespoke event technology package to deliver your message effectively. Tech-savvy audiences will not compare you with your competitors, but the interactive and engaging digital experiences from tech giants such as Amazon and Netflix.

IBM’s Bridget Van Kranlingen famously said “the last best experience that anyone has anywhere, becomes the minimum expectation for the experience they want everywhere.” Having the right technology products in place to bring events to life has never been more critical to achieving a successful trade show experience.

However, there is no such thing as a one size fits all approach. Everything from screen sizes to projectors will all be determined by the unique conditions of your venue. But here are just a handful of the must-have technology rental Items for a successful trade show.

Laptop Rental

Laptop Technology RentalThe problem facing many IT departments is maintaining expensive equipment and ensuring they are kept up to date. Leasing a fleet of laptops for trade shows and conferences eradicates the problem. By renting laptops, you also simplify support and provides peace of mind that all equipment is not only ready to go but has all the latest security patches too.

There is no avoiding the fact that planning a successful trade show will require organization, creativity, and a productive team onsite. Trade shows are a significant investment for a company of any size. Your success will be determined by the number of secured leads, opportunities and the return on investment from the event.

Ensuring that your entire team can seamlessly manage meetings and social media updates are all crucial too. But inviting attendees to your booth and scanning the passes of visitors are all essential ingredients to a successful trade show. For these reasons alone, renting laptops can give you the flexibility and portability you need to capture and share critical information at your booth or a meeting.

Computer Rental

Computer Technology Rental Not all computers need to be portable. Desktop rentals are perfect for trade show kiosks that will remain in one location throughout the event. Desktop computers are also ideal for managing high-end applications or audiovisual equipment.

Exhibitors that understand that they won’t get a second chance to make a first impression might be tempted to make a couple of stylish 27 inch iMac’s the focal point of their booth. Traditionally, aligning the brand of your business with the latest and greatest technologies was incredibly expensive and hard to justify. But, renting computers on demand, it removes as many problems as it solves.

For most businesses, it makes little to no sense purchasing depreciating assets for a handful of events. By renting computers, business departments eliminate maintenance issues and can showcase the latest technologies too. In a world, dominated by experiences, consumers now expect their favorite brands to lead the way with new technology-based solutions. Renting enables you to do just that and much more.

Video Wall Rental

Video Wall Technology RentalThe excitement of securing a booth in a crowded exhibit hall can quickly turn into a nightmare if you cannot grab the attention of your target audience. For exhibitors to stand out from the pack on a crowded show floor, they will need much more than cheap swag bags to tempt visitors to their booth.

Trade show visitors quickly become overwhelmed when faced with a sea of exhibitor stands and sensory overload. However, by leveraging technology and combining it with the latest industry trends, you can make capture the attention of visitors. By securing the attention of attendees and attracting footfall, video wall technology can be the conversation starter with relevant customers.

Video walls, enable exhibitors and event organizers to showcase their business, products, services or even the show itself. By renting a video wall, you can capture the attention of an audience and deliver higher ROI without the considerable outlay of owning a video wall. They are also a perfect way for your company to drive its branding and messaging forward in front of thousands of trade-show attendees.

In a digital world where the visual web is king, video wall rentals bring show floors to life with high resolution images and video streaming. A combination of graphics, photos and videos can be used from everything from digital signage to product branding. They can also deliver greater ROI by selling advertising space to those wanting to deliver their message through digital content too.

Projector Rental

Projector RentalChoosing the best projector rental for your next trade show or conference can be incredibly daunting. When faced with organizing an event or setting up a trade show booth, projectors and screens are probably the last things on your mind. But ensuring that you choose the right screen for the size of your venue and delivers on your unique requirements could be critical to your success.

If you are exhibiting in a smaller venue, you might be able to rent and set up a portable projection screen on your own. But as conferences, trade shows product launches, and exhibitions begin to scale, you will need a helping hand from audio-visual experts.

Hiring projectors is not just about getting your hands on expensive tech products to deliver the wow factor. You will be dealing with people that have highly specialist skills in this area with vast amounts of experience in producing live experiences at trade shows and much more. Having instant access to a team with specialist skills, and knowledge is equally as important as the technology itself. But together, you can transform the experiences of attendees and celebrate the success of your event.

iPad Rental

Behind the scenes at every exhibit booth in large conferences and trade shows, it’s not uncommon for orders of hundreds of iPad rentals. There are many reasons why you need iPads at your next event, but with hundreds of devices comes additional responsibility. By handing over the hassle of customization, charging cords, and stands to a trusted partner, it becomes much easier for teams to provide an event experience.

When navigating around venue connectivity issues, it’s also crucial to have access to technical consultancy throughout the entire event. Tablets such as iPads enable staff to capture data through a series of interactive questions, quizzes and even live voting. As event apps become the norm at conferences and exhibitions, iPads also offer an easy way to stream presentations too.

iPad Technology Rental

iPad rental is incredible popular because of how versatile they are. Everything from event registration, lead capture, gathering survey feedback, to scheduling meetings or providing live demos can be achieved with these unsung heroes of the trade show floor. In a digital age, if you need access to 50 iPads and 20 laptops for a kiosk or event registration desk, it shouldn’t be a hassle. Technology rental items can help you deliver a successful trade show or almost anything, and the only limit is your imagination.

Tech Support

Every area of our lives both in and out of the workplace has been influenced by technology. Brands such as Apple, HP, Dell, Lenovo, Microsoft, IBM and many more all offer products that we have come to rely on to reach our personal and business goals. The ability to leverage these products on an as needed basis is proving to be invaluable. Short term rentals of essential technology products by day, week or month is being embraced by businesses of all sizes. But, rentals are not just for conferences and exhibitions. Companies are also turning to technology rentals for everything from training, software testing, presentations, sales demos to market research projects.

However, it’s important to remember that it’s not just about the rental of laptops, smartphones, tablets, and projectors. What makes any team successful at trade shows and conferences is not the technology, but people. Having access to 24/7 tech support when inside a busy venue, is essential to overcome any tech issues that you might encounter such as event network feeds.

When the show opens, you won’t have time to troubleshoot tech issues. And why should you? Renting technology equipment enables you to pass the responsibility over to a tech expert that will get you up and running and save you any unwanted stress. If you need any further advice on the speediest way to get hold of the latest technology products for your conference, trade show, or event without breaking the bank, please contact Raj at Aria.

The Experts Weigh in on 2019 Technology Rental Trends

According to experts featured in BizBash, the year 2019 is evolving to be a big year for trade shows technology rentals. There’s plenty to get excited about. Vice President Jeff Chase said sustainability will be embraced with the design of equipment used at trade shows. Popular structures, such as LED back-lit smart fabric walls will be a mainstay at many trade shows.

Event technology expert Raj Jain of Aria Technology solutions feels that trade show formats are changing, too. More and More event planners are choosing to replace the old Monitors with latest touch screen display technology that features activities, video content, interactivity and more. This was originated by TED events but is gaining ground at events of all kinds.

Education in the exhibit hall is becoming just as much of a draw as the educational sessions, particularly in tech. Companies traditionally exhibiting large equipment, like computer racks and airplane engines, now have more digital-based products. This is leading exhibitors to have smaller digital demos, featuring the newest digital kiosk equipment that associations don’t show in their training sessions.

And VR coupled with Apple iPhone rental will begin to happen in a bigger way, too — it will become so much more than just a pair of goggles and one experience. Companies will start building a library of VR content for all channels, not just trade shows, giving them a large set of content that can be swapped in and out as needed.

Topics Discussed: Technology Rental, Laptop Rental, Computer Rental, Projector Rental, Video wall Rental, iPad Rental, Tech Support, Event Technology Rental Trends & Resource.

About the Author:

Jim Jain is  SVP at Event Technology Rentals, a leading national provider of  iPads, Laptops, Tablets & Computer rentals for  Events,  Trade Shows and business meetings..

 

 

BizBash Event Technology Rentals

BizBash AV & Computer Technology Rentals

Event Technology Rentals is proud to partner with BizBash as National Premier Provider of Technology Rentals to thousands of event managers and businesses for trade shows and meetings. BizBash is North America’s #1 source of ideas, news, and resources for event and meeting professionals. Each month nearly 225,000 unique users look to BizBash for venue discovery, event style, technology, and tools for their next event.

Event Technology Rentals is a premier company specializing in Audio Visual and Computer rentals. We are proud to serve top professional planners and businesses all over the nation with the latest Video walls, Projectors, Computers, Laptops, Apple iPads and LED Displays. ETR has also been called upon to help Forbes 500 businesses with latest technology at corporate events and trade shows. Our company keeps a large inventory of the latest computer & AV equipment in stock, ready for shipment on a short notice. We can also accommodate very large custom  rental orders. Just call us and we will be happy to answer any and all questions you may have regarding technology rental pricing.

Audio Visual & Computer Rental Nationwide

ETR has 100% coverage nationwide. We can provide Computers and audio visual rentals anywhere in the nation. Whether you need few dozen Apple Laptop rental in Chicago or 100 Computer rental in New York, you can be rest assured with our timely & professional service. Compare our Projector and video wall rental cost in your city and and get the the most competitive price quote now.

Anaheim, Arlington, Atlanta, Atlantic CityAustin, Baltimore, Boston, Charlotte, Chicago, Columbus, Dallas, Denver, Fort Worth, Grapevine, Houston, Indianapolis,  Irving, Kansas City, Jacksonville, Kissimmee, Las Vegas, Louisville, Los AngelesMiami, Milwaukee,  Minneapolis, Nashville, New Orleans,  New York, Orlando, Philadelphia, Pittsburgh, Phoenix, Portland, Rosemont, Sacramento, Salt Lake City, San  Antonio, San Diego, San Francisco, San Jose, Scottsdale, Seattle, St. Louis, Tampa, Toronto, Tucson, and Washington DC.

 

Advantages and Hazards of Computer Rental For Events

Over the past decade, computer rental have become more and more popular. When you invest in these rentals, you get to take advantage of using various computers without having to put up the full amount of money that they cost. Instead, you can use the computers for a limited period of time and then return them. Generally, you will be out only a fraction of the cost of what it would take to actually buy the computers. And while renting computers will come with an assortment of benefits, it is also important that you be aware of the possible drawbacks. Let’s take a close look at the pros and cons of computer rentals for events.

What kind of events are computer rentals good for?

Computer RentalLet’s say you are hosting a business conference meeting. As part of the meeting, you are going to be presenting a large amount of information to the attendees. Ideally, you don’t want to waste paper printing out all of this information because you know the attendees will simply throw the papers away once the meeting is over. Is there a solution to this? Of course, and it comes in the form of computer rentals. A single computer with access to PowerPoint will make it easy to display the information to all attendees. Not only will you be saving paper, but the attendees will be thankful for the organized data and information you present to them in an electronic format.

Another type of event that computer rentals are good for include product launching events, exhibits at trade shows, sponsorship events, and event promotions. Having one or more computers on hand at these events easily allows you to store attendee information, which is great for capturing vital data that you can use in your future marketing endeavors. Let’s say you are doing a product launch at a trade show. Trade show attendees that visit your booth are more than likely prospect customers, and you will want to capture their contact information to ensure you keep them updated with product information. The more you stay in contact with them, the more likely you are to make a sale and convert them into repeat customers. The best way to capture their information is by typing it into a computer at your trade show booth.

Pros of Computer Rental for Events

Access to Today’s Latest Technology

When it comes to renting electronics, you can’t go wrong with gaining access to today’s latest technology. You will spend thousands of dollars when purchasing a new computer with the latest technology, but if you rent one, you will be investing only a fraction of the purchase price. Think about it. Today’s technology advances on a daily basis. New computers are coming out on the market all the time. To keep up with the latest technology, you would have to replace your computers and electronics at least once every few months. When you rent computers, though, you can have all-time access to devices with the latest software.

According to Event technology expert Raj Jain of Aria Technology solutions  more and more event planners are also choosing to replace the old technology with latest immersive computer rental technology that features activities, video content, interactivity and more.

Minimal Investment

So, we’ve already discussed how renting computers is way more cost-efficient than actually purchasing them, but this is a pro that needs to be touched on again. No matter the event you are taking part in, having a computer on hand — whether it be a laptop or tablet — will help ensure smooth functioning of your activities. Unfortunately, though, unless you have good credit, you probably won’t have access to credit to purchase a computer. When you rent electronic devices, though, your credit is rarely looked at; this gives you access to today’s best computers without having to shell out a bunch of money.

Upgrade as Needed

Another pro to renting electronics, including computers, tablets, smartphones, etc., is that you can upgrade as needed. Take for instance that you have a smartphone that becomes low on storage due to all the business apps you use on it. When you rent a smartphone, you can easily upgrade to a phone with much more storage space, making it easy for you to store and access all of your pertinent information.

No Maintenance Required

One of the best reasons to invest in computer rentals is that you don’t have to perform maintenance on the devices you rent. Instead, the rental service provider you rent from will perform all required maintenance for you. Not only can this save you money in the long run, but it can save you the hassle and headache of having to carry out the maintenance tasks. There are four basic types of computer and electronic maintenance:

  • Software
  • Hardware
  • Environmental
  • Upgrading

Large Variety to Choose From

Renting computers is also advantageous because there is such a large selection to choose from. From plasma screens to laptop rentals to copiers, there are electronic devices available to rent for any type of task you are performing. No matter the event you are attending, you can rest assured there are computers and electronic devices available to rent that can be of value to your event. From capturing customer information to displaying information on new products, electronics simplify all sorts of tasks. For example,  a2z, Inc provides powerful cloud-based event management and marketing tools that grow your brand by accelerating booth sales, helping boost revenue, and enhancing engagement and value for event participants. And Bartizan Connects is a pioneer in lead capture technology, and they have a educational blog related to trade show content.

Hazards of Computer Rentals

As with all things in life, there are hazards that can possibly make themselves present with computer rentals. Sure, as you read about above, there is an endless number of pros that can be gained, but there are drawbacks, too. Let’s take a look at these possible drawbacks.

You don’t own the computer

One of the primary drawbacks to computer rentals is that you don’t own the computer. This means the money you invest toward renting the computer will not go toward any type of ownership. Even if you decide you want to keep the computer after using it, you still have to return it. Some computer rental places will allow you to go ahead and purchase the computer, but the overall amount that you pay to own it will likely cost up to twice as much as it would cost to go to a store and buy it. This is why it is so important before you rent a computer to make the choice that you don’t want to purchase it.

Hidden fees

It is extremely pertinent that you read through the entire rental contract that you sign when renting a computer for your event. In doing this, you can become aware of any hidden fees that may be added onto the overall cost of renting the electronic. Take for instance that you sign a 6-month rental contract but you end up returning the computer three months in advance. You may, by the signature of the contract, be obligated to pay for the full six months of rental.

Everything has to be returned

You don’t get to keep anything when you rent computers for your events. Hardware and software both must be returned. If you wish, you can download any of the collected data onto a computer that you actually own or in the cloud, but if you don’t, you will no longer have access to the information you collected. And remember, when you return the software and hardware, it must be in the same condition it was in when you received it. Everything from cables to certificates of authenticity to carrying cases must be in the same condition. If they aren’t, you may be charged additional fees to compensate for any damage that has occurred to them.

You’re losing out on money

When you choose a rental plan that does not allow you to spread the cost of renting the equipment over the term of the rental contract and you have no option to purchase the computer, you are essentially throwing away money because you will end up with no capital asset(s). Even if you are able to use the monies invested toward the rental for tax advantages, you are still losing out on money. However, do keep in mind that as with all drawbacks of computer rentals, you must weigh them against the advantages to be gained — like the ones listed earlier in this article — to determine whether the investment is a smart move or not.

Your data may not be secure

Another drawback to computer rentals is that your data may become unsecured. Think about it. What happens to your data when you return the electronics you have been renting? Unless you do a complete wipe and reset of the equipment, then your data is still on the PC. If the PC falls into the wrong hands, such as a hacker, the data and information can be retrieved. This means all of your financial statements, customer data, and more could be used against you.

There has been much controversy over data leakage and spying when it comes to computer rentals. Take for example CNN’s article on Aaron’s Rental Stores in Anti-Spying Accord.

What do Computer Rentals Mean for Your Company

You should always determine your needs before you choose to rent computers for your next event. In some instances, computer rentals may lead to a tremendous amount of savings in regards to both your personal and business finances. Since you won’t have to pay a large amount of money to purchase the computer, you can use the money saved for other purchases. Still yet, if you intend to use the computer for an extended period of time and you will be saving pertinent information to it, computer rental may not be the best option for you and your company.

Things to Consider When Renting Computers

Whether you are renting computers for a trade show, exhibition, meeting, or to use every day within the office, it is imperative that you consider the following before signing a rental contract.

What services are provided by the rental company?

You want to rent computers, whether they be Dell desktops or Apple laptops, that offers a variety of services. From software training to data center migration and more, having access to these services is essential to getting the most out of your technology & Computer rental. You will also want to make sure the computer rental company offers 24/7 tech support along with venue setup; this decreases the amount of work you have to devote toward setting up the equipment at your next event.

Does the Computer rental contract have an early termination fee?

Always ask the rental company if you will have to pay an early termination fee if you don’t keep the equipment for as long you initially planned to. Some contracts will come with a termination fee exceeding $500. If the early termination fee is not an amount you are comfortable with, you may want to reconsider renting the computers because you never know if you will have to return the equipment early or not.

Are you aware of your contract end date?

Never should you sign the computer rental contract without having a specific end date. Sure, you may agree to a 3-month rental contract, but when are the three months over? 90 days from the day you sign it? Does the day you sign the contract count as day 1? Or are you going from month to month (example: June 1 to September 1)? Knowing the exact end date of the contract is important because it allows you to be fully aware of when the equipment has to be returned.

What happens if you choose to keep the equipment?

A computer rental company isn’t likely to send the FEDs after you if you decide to keep their equipment. They will, however, charge your bank account a hefty fee. You need to be aware of what it will cost you if you decide to keep the equipment you are renting. Just be prepared for this monetary number to far exceed what it would cost you to actually purchase the equipment from a electronics retailer like Best Buy.

What is “fair wear and tear?”

Most laptop  and computer rental companies will allow you to return their equipment with “fair wear and tear” and they won’t charge you additional fees. What you need to pinpoint, though, is what is considered “fair wear and tear.”

Who is responsible for data removal?

As discussed under the drawbacks of computer rental, someone will need to remove the data you stored on the computer when using it. Either you or the rental company will be responsible for carrying out the data removal process. It is highly recommended that you perform the data removal yourself so that you can rest assured it was done properly. If you do not know how to remove data from the computer, you should hire a professional to do it for you.

The Takeaway

Computer rentals aren’t for everyone. They are, however, advantageous for businesses who don’t have the money upfront to invest in Technology. If you use a computer on a daily basis to operate your business, then purchasing a computer will likely be in your best interest. If you don’t use one every day, then renting one on an as-needed basis will be of immense value. Just make sure you rent laptops and computers through a company that is completely trustworthy and has a good reputation. You will likely be storing confidential and important information on the computer, and you don’t want it falling into the wrong hands.

 

The Role of a Technology Rentals Provider

The Role of a Technology Rentals Provider for Events

As businesses become more reliant upon their technology for their critical operations, they also find that it’s impossible to keep up-to-date on all the different types of technology they need. Instead, this role is rapidly being filled by the services of a technology rental provider. Technology rental providers are able to offer large volumes of technology and equipment, often for niche and specialized use cases. This technology can then be used at seminars, training events, trade shows or simply in order to expand to new locations. And attract Attendees at Trade show.

The Role of Technology Provider

What Does a Technology Rentals Provider Do?

A technology rentals provider keeps a large inventory of the technology products. These are products that businesses need for seminars, trade shows, and even their day-to-day operations. Through a technology rentals provider, companies can access the technology they need at a low cost, removing the need to purchase, maintain, upgrade, and ultimately replace equipment and other expensive technological assets. A technology rentals provider will not only ensure that the business has the technology they need, but will make sure that events are hit and profitable. As an additional bonus, this technology can be delivered on demand, and an organization only needs to pay for the technology when it is in use.

What Are the Benefits of a Technology Rental Provider?

At the highest level, technology rental providers save company money and reduce the amount of time they need to spend on administrative tasks. Specifically, these are the major benefits of using a technology provider:

  • Getting the most advanced technology. Many companies don’t have the resources to keep purchasing technology and equipment as it comes out. Technology depreciates very quickly, and a single product cycle could bring with it technology that is vastly improved. Rather than falling behind their competitors, companies can instead choose to lease this equipment when they need it. This foregoes the entire researching, purchasing, and decommissioning cycle.
  • Acquiring specialized equipment on demand. For seminars, training, and other events, companies may require one-off items that they don’t necessarily need all the time. Rather than keeping these items around, having to store them, and waiting for them to depreciate indefinitely, they can simply lease this equipment as they need it. A good technology rentals provider will have many niche products that a company can requisition at any time.
  • Simplifying the management of equipment and assets. With less equipment, the company needs to do less managing of its inventory overall. They need to track fewer items and they have to maintain and repair fewer items. This can be a tremendous boon to a small or already over-taxed internal IT department, and can reduce the amount of employee hours required by the IT department.

These are only the major benefits of a technology rental provider — but they are very significant ones.

When Would You Need a Technology Rental Provider?

Companies most commonly use a technology rental provider when they are attending or hosting a major event. Companies may need large numbers of display equipment, kiosks for special events, or specialized equipment, often to suit large numbers of people. A technology provider can provide flat screens for multiple concurrent displays, or can provide kiosks where companies can deliver information directly to a single user. Technology providers can also provide equipment for smaller scale events — such as providing a projector for a slideshow. Essentially, any time a company is in need of technology that it doesn’t already have, a provider can step in.

Providers can also offer technology to companies that are looking for expansion, that need temporary technology, or that are testing out new types of technology. Temporary programs, teams, departments, or offices, can also utilize the advantages of a technology provider rather than having to quickly requisition and then decommission their equipment.

What Type of Equipment Does a Technology Rental Provider Offer?

Technology for RentTechnology rental providers offer a very large selection of equipment. Computer rentals and laptop rentals can be used to keep a business going, while display products are the most frequently used products at trade shows and other events. Display products can range from flat screen televisions (which would be very prohibitively expensive to both purchase and ship) to individual tablets (which can both display and collect information from guests). Technology providers may also have: LED Video Walls, projectors, smartphones, kiosks, iPhones, and a wide assortment of other accessories.

Of course, every provider is different and may maintain a different inventory. Smaller providers may focus on a certain area — such as either computer rentals or display panels — while larger providers will have a full inventory in a wide variety of categories.

What Is the Process for Renting Technology?

  1. Identify your needs. What event or project do you need this technology for? Exactly how many items are you going to need and to what specifications? Specifications are particularly important — it’s unlikely you’ll get the specific brand or model of an item that you need, but you will get something that meets the standards of performance that you require. This is much like renting a car. After you outline the specifications of your technology, you are then ready to find a provider.
  2. Find the right provider. Request quotes. Some providers can deliver quotes almost immediately while others may need some time. What’s most important is to properly compare these quotes on an apples-to-apples basis; make sure you aren’t comparing the cost of older technology to the cost of newer technology. Take a look at the provider’s reputation and find the provider that gives the correct cost benefit, with no hidden pricing. We have further details on warning signs and things to look for below.
  3. Requisition the equipment. Once you’ve selected a provider, they will handle the rest. They will be able to deliver the equipment to you where you need it, will offer support for you with the equipment, and will collect the equipment once you’re done with it. Everything is already taken care of.

Does the Technology Provider You Use Matter?

When it comes to technology rentals, not just any provider will do. An unreliable provider could potentially leave you in a difficult situation during an important time. Providers that are not reliable may not deliver their equipment on time, may not properly maintain their equipment, and may not be able to quickly repair their equipment if it breaks down. Providers that are inexperienced may not have the right types of equipment or may not have a diverse enough inventory for your needs. Furthermore, an inadequate technology provider may also charge more than is necessary, reducing the benefits of leasing technology altogether.

A technology provider is going to operate as critical support to you during fairly tumultuous times. Trade shows, events, seminars, and new projects are already very complex, and the last thing you want to do is overly complicate them. By spending some additional time finding the right provider for your business, you can sidestep some major problems later on.

What Do You Need in a Technology Rentals Provider?

  • Affordability. Ideally, a technology rentals provider should be able to offer equipment at a fairly low cost. But that doesn’t mean that you should always go for the cheapest provider. A balance of cost and features is usually desirable. If a provider is very unusually cheap or is far cheaper than the other providers, then there’s either probably something they are skimping on (such as support) or there are hidden costs (again, such as support). Make sure that you question unusual quotes thoroughly and ask them exactly what is included.
  • Inventory. A diverse inventory is necessary if you want to both stay on top of new technology and acquire exactly what you need. Each individual event or project could need radically different equipment. If your rental provider doesn’t have the equipment you need, you’ll find yourself having to find a different provider each time. You may also want to ask your provider how often they refresh their inventory or how often they bring their newer products in, as this will be an indication of whether you’ll have access to cutting edge product lines.
  • Reliability. It’s not just about the equipment; it’s also about how well the equipment is kept and maintained. Old, poorly maintained equipment is more likely to break down or function erratically, which could ruin whatever plans you have in store. And if the equipment does breakdown, the company needs to be able to respond to the incident quickly with troubleshooting or maintenance calls. The right technology solutions should also be able to outline their contingency plans in the event that something occurs such as an item simply failing to work altogether.
  • Accessibility. When it comes to events, it’s very likely that you’ll need technology delivered all across the nation. For that reason, you should always work with a rentals provider that can send equipment all over the world — and it’s best if they have locations in multiple states. A smaller provider is going to have some difficulty getting your equipment to the areas that you need it, especially if you need large volumes of equipment.

How Can You Compare Multiple Providers?

Once you’ve outlined your technology needs, it’s time to request quotes from all of the providers. As mentioned, you want to be comparing the quotes on an apples-to-apples basis, so you may want to familiarize yourself with the different products. Your IT department can help. For instance, both companies may have similar quotes on laptops, but one laptop line could be a substantially older model. An IT professional will be able to tell.

But comparing multiple providers should never be just about the products, it should also be about their customer service standards and their guarantees. Your provider should be able to outline the technical support that they can offer, how their process works, and how quickly you can get the equipment. Once you have all this information, it’s up to you to decide which provider works best for your company’s needs. It may ultimately come down to the speed of delivery and setup, or the amount of comprehensive customer support they can offer.

How Can You Save Money on Technology Rentals?

Every business wants to reduce their expenses. But when it comes to technology, it becomes important to reduce expenses without reducing utility. A technology rentals provider already vastly reduces the cost of rentals, but there’s still more that you can do:

  • Make sure that you aren’t requesting redundant equipment. Your IT professionals can find ways to streamline your event. For instance, if you need to collect data and also display information, a kiosk may actually be a better and more functional choice than a variety of tablets that float around the event.
  • Choose the right equipment. Though it’s tempting to go for the top line models, you don’t always need them. Take a look at older models; as long as they meet the requirements that you have, there’s nothing wrong with going a little bit older at an event.
  • Be realistic about your needs. Delivery costs, in particular, are usually one of the most expensive areas. Don’t rush shipping if you don’t need it — just plan in advance. Likewise, you don’t need to include setup costs if your employees are already going to be on site and are capable of doing it themselves.

What Are Some Warning Signs When Selecting a Provider?

  • Poor reviews on the Internet or open issues with the BBB. Though a provider can make any claims about themselves that they want, they cannot control negative reviews on the Internet. Likewise, any open issues with the BBB will be public record. Doing some research on the reputation of the provider can give you a better picture of how reputable they truly are — and what problems they have encountered in the past.
  • Pressure to commit to a contract right away. A solid technology provider has more than enough clients to keep themselves busy; they don’t need to engage in high pressure sales tactics. If a sales representative won’t let you end a conversation without signing a contact, it’s generally a bad sign.
  • Inability to produce a line-by-line breakdown of costs. A line-by-line breakdown prevents any unforeseen items from coming up later. If the provider cannot offer this type of breakdown, it’s very likely that you’ll see other hidden costs emerge later on. It also makes it very difficult to compare one provider with another.

For many businesses, a technology rentals provider is now absolutely essential. But that doesn’t mean that any provider will do. As you can see, it’s also very important to choose the right provider for your organization — the provider that can offer the best inventory, the best quotes, and the best support. Event Technology Rentals can provide quick quotes for all your technology needs, written to your specifications and entirely hassle free. Aria Technology Solutions specializes in large volume laptop rentals for trade shows.

Topics Discussed: Technology Rental Provider, Laptop Rental, Computer rental, Display Rental, Event Technology Rentals

About the Author:

Jim Jain is SVP at Event Technology Rentals, a leading national provider of iPads, Laptops, Tablets & Computer rentals for Events, Trade Shows and business meetings.

 

 

 

How to Prepare for Technology Trade Shows

How to Prepare for Technology Trade Shows? Stay on Top of Tech Trends

The best way to prepare for technology trade shows in the constantly changing world of technology is to stay on top of the latest tech trends and partner with the best technology rental provider. The top tech trends are always a major part of successful tradeshow displays for innovative exhibitors. When you use technology at a trade show, it gives you a leg up on your competition. Engagement is the key buzzword when planning marketing strategies for tradeshow events, and new technology helps enhance recognition for brands, products and companies. Gain attention of your prospects with the latest tech trends being used at trade shows.

Top Technology Trends in the Trade show Industry

How to Prepare for Technology Trade ShowsMobile apps help companies capitalize on the short time frame of a tradeshow. They allow exhibitors to Geo-locate attendees and track consumer behavior. Apps can send targeted notifications based on the location of a smart device, and notifications can be sent with iPhone rentals. Impressions will be high, and you’ll know all about your customers.

Lead generation, face-to-face marketing, planning and execution are crucial to success and ROI at a tradeshow event. During the planning process, event software can provide an effective timeline for project managers to stay on track. Tablet rentals, laptop rentals, iPad rentals and computer rentals can be used for targeted event software programs. Event software programs will streamline communication and allow your company to be detail-oriented. Get it done without wasting time and resources.

Touch Technology & Digital Signage

Touch technology is creating more ways to facilitate tradeshow attendees. As a matter of fact, it’s hard to imagine a world without touch-activated smartphones. Rent an iPad to even market to multiple niches at the same tradeshow event. It broadens your customer baseline.

The hashtag is still alive! Use it on Instagram and Twitter to promote brand recognition before a tradeshow. You can have constant communication and use social media to capitalize on instant exposure. Today, social media is where it’s at.

Incorporate digital signage as part of your trade show plans. It’s a common trend that provides versatility. An LCD monitor can be used instead of wasteful brochures and will last for years. Adapt content from show to show and provide new content with digital signage.

Computers, Charging Stations & Wearable Technology

Technology Trade ShowsIn addition to computer rentals and laptop rentals, rental phone charging stations will keep booth visitors with charged batteries. Rental phone charging stations can be customized with graphics for tradeshow displays that will create a moment branding opportunity. Get a slick design.

Wearable technology has created an innovative solution to time-consuming information collecting at tradeshow events. A simple touch between a wearable prompts date transfer. Name tags and lanyard combination can be placed anywhere in a booth space and allows the visitor a hassle-free way to download content for later review. RFID chips in badges can also track consumer behavior and provide market analysis.

“In 2014, the tradeshow industry spent $25 billion on displays and exhibitions. Trade show marketers must adapt to the technology that sways our society in order to capture the attention of the new, tech-driven generation. Applying tradeshow trends will enhance not only the visitor experience, but also improve the efficiency and effectiveness of marketing plans.” Do you want to make your tradeshow event a success? Do you want to increase brand recognition for your company or product? If so, you need to plan ahead and embrace the new, tech-driven generation. Leave them out and you lose.

Marketing an Event and Event Apps

Want to know what tradeshow marketers are doing to promote their event? Want to know how event apps have an impact? Check out some of the statistics as follows. You’ll be both surprised and impressed.

45% of marketing and communication professionals use event management to increase engagement
42% growth expected in the event management software market between 2016-2020
75% of marketers use email to promote their event
55% of US marketers use real-time marketing tactics to promote their events
86% of marketers use the phone as a channel to promote an event
84% of event marketers say that email is the most effective event marketing channel
88% of event professionals said using an event app had a positive impact on attendee satisfaction
44% of attendees use mobile event apps
7% of event professionals use live response apps during their events
82% of event professionals reduced or removed paper printing by switching to a mobile app

Must Read Trade Show and Event Marketing Industry Blogs

TSNN is a global news leader in the trade show industry with current news from around the industry. Their blog is filled with posts from trade show experts who relay their years of experience to readers. Plus, it is a virtual encyclopedia on exhibiting.
Trade show events can be tough endeavors for both the novice and seasoned planner. Here’s a list of some top trade show and event marketing blogs that will provide you with some “tricks of the trade.”

The proprietor of “The Trade Show Guy” blog is an informative source of trade show knowledge. You’ll find articles filled with tips on how to have a successful trade show by using the digital world. Plus, you can even download whitepapers on topics like “Tips to Maximize Your ROI with a Trade Show.”

Event 360 is a leader in trade show marketing and a great resource. Their blog features articles covering how to select the right event for your company, staffing your booths and using social media to reach out for events.

Marketo is a pioneer in the trade show industry, and their trade show marketing blog is full of useful information. Written by their experienced and knowledgeable staff, you’ll be able to garner fresh new viewpoints on event marketing and trade shows. Their site also has many other marketing resources to up your stake – all of which can help you with preparing for your trade show event.

Live Marketing is an event marketing company focused on creative B2B marketing. Their blog deals with issues revolving around trade show advice, planning events and trends in the B2B community. If you want to stay abreast on the best practices and principles of face-to-face marketing, this blog is definitely a must read.

Exhibit and Event Management Association is a well-known thought leader and content producer in trade show marketing. Their blog has many categories each filled with useful posts on a wide range of current industry topics, including Apple computer rentals and tablet rentals for trade shows. Got a few hours to kill? Check out the Exhibit and Event Management Association blog.

Bartizan Connects is a pioneer in lead capture technology, and they have a blog with wonderful trade show related content. Their blog has daily posted articles covering every topic imaginable in the trade show world. They also have a library of whitepapers on related topics that you may find helpful in preparing and planning for a trade show event.

The Trade Show Coach is a blog operated by Susan Friedmann, a trade show consultant with over two decades of industry experience. Her posts are based on experiences in the trade show universe, so there are plenty of practical bits of advice inside of each of her post. If you need a no-nonsense, straightforward blog for tradeshow help, this blog is the place to visit.

The Experts Weigh in on 2017 Technology Trade Shows

The year 2017 is set to be a big year for trade shows, according to industry experts. There’s plenty to get excited about. According to Vice President Jeff Chase, sustainability will be embraced with the design of equipment used at trade shows. Popular structures, such as LED back-lit smart fabric walls will be a mainstay at many trade shows.

Event technology expert Raj Jain of Aria Technology solutions feels that trade show formats are changing, too. More and More event planners are choosing to replace the old technology with latest immersive computer technology that features activities, video content, interactivity and more. This was originated by TED events but is gaining ground at events of all kinds.

Education in the exhibit hall is becoming just as much of a draw as the educational sessions, particularly in tech. Companies traditionally exhibiting large equipment, like computer racks and airplane engines, now have more digital-based products. This is leading exhibitors to have smaller digital demos, featuring the newest digital equipment that associations don’t show in their training sessions.

And VR will begin to happen in a bigger way, too — it will become so much more than just a pair of goggles and one experience. Companies will start building a library of VR content for all channels, not just trade shows, giving them a large set of content that can be swapped in and out as needed.”

The Many Benefits of Exhibiting at Technology Trade Shows

There are many benefits of exhibiting at a trade show. From increasing brand recognition to credibility, exhibiting at a trade show has a boatload of benefits for your business. Establishing a presence, whether big or small, for your company at a trade show gives you a strong platform for meeting new clients, reaching out to your existing customers and building a stronger and reliable brand. With the right strategy and technology, every trade show a business participates in is an opportunity to drastically substantially increase your business’s customer baseline. The folks who attend trade shows tend to be very inquisitive in the products or services your business features and are often ready to commit to a purchase on the spot. There’s just nothing better for cash flow than a ready buyer. Don’t you want more money in your wallet?

Branding At Technology Trade Shows

Technology Trade ShowsBranding is a big factor of business success, especially in industries that depend on trust and reputation. Exhibiting at a trade show is the ideal way to tell your industry that your business is serious, reliable and big enough to afford its own presence at major trade shows.

By using your trade show exhibit strategically, you can position your company as being a leader in any niche within your market. Positioning your booth next to your industry’s ‘blue chip’ businesses displays a powerful psychological image that can help your business move from ‘startup’ to ‘established brand’ in the eyes of your potential customers. With the correct strategy, even a small startup can develop its brand’s name by exhibiting at a trade show.

Displaying a product or service at technology trade shows gives your company’s sales team a unique opportunity to gain access to important prospects, without the bad feelings and suspicion that typically occurs in traditional direct sales. Frequent objections disappear as customers are in a buying frame of mind. Why is it smart to capitalize on this opportunity? Because many prospects are willing to give up their valuable time at a trade show. It’s a chance to seal the deal and leave the trade show with qualified sales leads. Just make sure to take the time to research and choose the right technology trade show for your company. More and more, businesses are recognizing the effectiveness of exhibiting at a trade show. Looking to cultivate brand awareness, attain valuable leads and make for sales? Gear up for success with an exhibition at a trade show. If done right, you won’t regret it.

Event Technology Rental Resource

Looking for the right event technology rentals for your next trade show? Turn to ETR – Event Technology Rentals. ETR offers latest computer technology for trade show events. You can rent Apple iPads, Android tablets, PC/Mac laptops and computers. Service is fast and hassle-free. They will also customize a package to meet your unique needs and deliver it with the correct software. And a2z, Inc provides powerful cloud-based event management and marketing tools that grow your brand by accelerating booth sales, helping boost revenue, and enhancing engagement and value for event participants.

Topics Discussed: Technology Trends, Mobile Apps, Trade Show Statistics, Digital Signage, Computers, iPads & Laptops , Event Marketing Publications & Blogs, Expert Opinions, Branding & Trade Show Benefits, Event Technology Rental Resource.

About the Author:

Jim Jain is  SVP at Event Technology Rentals, a leading national provider of  iPads, Laptops, Tablets & Computer rentals for  Events,  Trade Shows and business meetings..

 

 

WWDC2017 Apple Event

WWDC2017 Apple EventYear Leading to WWDC2017 Apple Event:

WWDC2017 Apple event provides an opportunity to peak into Apple’s research and development efforts. Apple has been holding Worldwide Developers Conference (WWDC) each year, offering global developers a chance to learn what’s new at Apple in terms of software updates and latest iPhones, laptops, computers and much more. Most developers are eagerly waiting for the WWDC2017 Apple Event, which will start on 5th June 2017 at McEnery Convention Center in San Jose California.  We are expecting Apple to launch latest versions of Mac OS and iOS. The company might also launch new versions of TV OS and Watch OS – operating systems that run on Apple TV and Apple Watch.

Apple’s recent accomplishments 
On 7th September 2016, we witnessed Apple’s yearly iPhone launch. They launched the iPhone 7 and iPhone 7 Plus. Since then, most people have been comparing the two versions with the older ones to know whether they should upgrade. The company also launched the Apple Watch 2, which is an all-new Apple’s updated wearable. The watch, suitable for both men and women, features built-in GPS and a new waterproof design. The smartwatch has been a worthy upgrade for watch enthusiasts.
Later, on 27 October, the company launched the most recent MacBook Pro. The souped-up performance laptop boasts updated specs, many new features, and a light thin frame. Nerveless, the feature that has stood-out is the Apple’s funky new Touch Bar that features Touch ID fingerprint sensor – a feature that has added a newer control level to the MacBook Pro.

All New 9.7 – inch iPad
The first reveal of the year 2017 and the most recent launch from Apple is the all-new 9.7-inch iPad – launched on 21 March 2017. Apart from being one of the most affordable tablets, it offers more specs contrary to what you expect with the 9.7-inch iPad Pro. Alternatively, it is a great choice for individuals desiring to play games and to watch videos on full-screen device. The Cupertino company has also launched red iPhone 7 and 7 Plus and slashed the price of iPad Mini 4 and iPhone SE.

The launching of a new MacBook or a MacBook Pro Laptops
Laptop RentalsOn 27th October 2016, Apple launched the most recent MacBook Pro. The super-powered laptop features many top-end specs, cool features such as Touch ID sensor and Touch Bar control panel and strong graphics processing. What’s more, they have not limited the choice of their customers to one size, you can choose between the 13-inches and 15-inches laptop.
Due to the update, the company might not announce anything new in the laptop world until later in the year. However, there are rumors that the company might release an updated Pro version. The new version will boast the same design but Apple might upgrade the specs to 32 GB of RAM and Kaby Lake Processor for improved performance. MacBook Air has not received any update sine the year 2015. Therefore, you might see a new MacBook Air with Pro’s Touch Bar addition.

Launch of new iPads & Tablets
On 21st March 2017, Apple launched its newest iPad tablet in the market. The 9.7-inch iPad is a cheaper alternative to iPad Pro 9.7. Even though the device has fewer specs, it is suitable people who like playing and watching movies. The iPad Pro launch might have been the revelation of iPad Pro 9.7 – in March 2016. That means that people might see many new professional Apple tablets within the first half of 2017.
Probably, you know that Apple has not launched any new iPad Mini or iPad Air since the year 2015. It also seems that the company is trying to kill the ranges completely. They are more likely to replace them with iPad Pro tablets – they might launch the new iPad Pro 2 models at their next launch event.

Apple iPad Pro 7 iPad pro 2
Apple is planning the iPad Pro 9.7 and the iPad Pro 12.9 updated versions, with better specs but similar features to original iPad Pro models. The company might also tease all-new 10.5-inch iPad Pro 2, even though they might properly launch it later in the year – it features funky new edge-to-edge design.
Some rumors also point to fresh 7.9-inch model, known as the iPad Pro Mini. If the rumors are on the money, the model will possibly eliminate the standard iPad Mini. People expected that Apple would launch the iPads earlier in 2017, but according to the most recent headlines, we might wait until the second half of the year.

Launch of new iPhones
During the next iPhone launch, Apple will possibly introduce the iPhone 8 and 8 Plus – that will highly depend on their choice of names. As expected, the company will launch the next iPhone in 2017 autumn, specifically, around September. Therefore, you have ever thought about upgrading to iPhone 7, you should not worry about it becoming obsolete any time soon. The best idea is to upgrade to iPhone 7 or iPhone 7 Plus if you have not done that.

Launch of new Apple Watch
If you are a fan of Apple Watch Series 2, which is better than the original version – possibly due to the better design and reduced problems, you should be expecting to see Apple Watch Series 3. There was a bigger gap between Apple Watch and Apple Watch 2 and people have waited for the third version for many months. With the Watch OS 3 Magic, we have witnessed in-built GPS support and waterproof feature that made the watch a great all-time wearable.

Streaming the WWDC2017 Apple Event
You will be able to watch every Apple’s launch event live on Apple TV or through Apple Events page on their website. However, to watch, you will require an Apple’s Safari browser. Some browsers like Google Chrome will not work.
Watching the event after it has ended
Apple has been keeping videos of the most recent launch events and all keynotes on its Events page. You can browse there using a Safari browser to watch them. That might also happen with the Apple’s WWDC2017 event. The event is anticipated to have much happening, but one can never tell when apple comes up with a surprise.

Technology & Computer Rental Resource for WWDC2017 Apple Event:

Developers and engineers traveling from abroad can reach out to Event Technology Rentals for short term need of latest Apple iPads, laptops and computer rentals as well as iPhone rentals in San Diego

Subjects Discussed: WWWDC2017, MacBook Pro, iPad Pro, iPads, Laptops, Computers, Tablets and iPhones

About the Author:

Jim Jain is  SVP at Event Technology Rentals, a leading national provider of  iPads, Laptops, Tablets & Computer rentals for  Events,  Trade Shows and business meetings.

 

Laptop Rentals – Be Unique and Interactive

Apple Mac Book AirYou are on the verge of having the presentation of your life. However, you just figured out that your laptop has too many scratches or that you don’t have Office 2007 or 2010 installed on it. This is where laptop rentals could really come in handy, allowing you to turn a boring presentation into an interactive and fun one, while using all the features and capabilities of a performance laptop. Nothing can compare to the reliability and features offered by a Dell Latitude, HP Probook, Lenovo B590 or Apple PowerBook Pro Laptop.

Why do you Need a Laptop?

Business events are an integral part of any company’s marketing policy. From large events and trade shows to training sessions and marketing presentations, laptops are critical for any business. Laptop rentals offer a perfect solution for these short term needs. Besides, when renting a top-quality laptop computer, you can create a favorable impression on all the participants to the event. On the other hand, if you go with a 5-years old laptop with Windows XP and Office 2003, you will hardly make an impression. It is a proven fact that laptop rentals have revolutionized the way most business professionals do their work.

Renting a good laptop is all about convenience and interactivity. This is a much more affordable option than buying your own laptop. Laptop rental services are not only designed for business professionals, but also for students who need to offer the presentation of their life and for people who have an important interview and want to look fancy when presenting their resume.

Renting a laptop, an iPad or an iPhone takes less than a few minutes from vendors offering event technology rentals. You can find a wide variety of laptops at extremely affordable prices. Deliveries for laptops is available all across the United States. Event technology rental vendors have an extended network of connections that ensure timely delivery of the equipment. Hence, you can get the peace of mind that your trade show laptop rentals are under way, while you prepare for a one-in-a-lifetime event.

Benefits of Renting Laptops

Renting is considered a much cost effective alternative to buying a new laptop. Some places and situations where laptop rentals could come in handy are:

– Business travel: you can rent a laptop while on board to get the convenience of working on an airplane and prepare for the upcoming trade show event.

– Exhibitions and trade shows: what better method to display your services and products than by using the best display technology and best laptop available today? You should also rent a large flat panel display in order to set you apart from your competition.

– Training: if your company has just upgraded an internal software system or you have launched a new product, a rented laptop can help you provide training to your employees.

– Sales: you are planning to start a 3-months marketing & sales campaign. If you do not have the best laptops and projectors, your whole demonstration could end up being a complete failure.

The Bottom Line

Laptop rental is getting increasingly popular in the business environment. Capitalize on the benefits of renting a new laptop . To learn more visit www.rentipads.com