How To Leverage Social Media To Uplift Events
While you’re planning for an event, you are faced with best ways to organize and promote it, so that you can get the most ROI out of it. Among many other channels, Social Media is a very powerful marketing tool for any event no matter how small or big. It can actually transform your event, if you have the understanding of the event and know how to take advantage of the latest technology trends.
You can use Social Media to successfully generate more interest, increase participation, sell more tickets, and generally popularize it online. Here are some tips & tricks to maximize the potential of your social media activity.
Pick your platforms carefully
In order to choose the platform that is going to work best for your campaign, you need to keep your target audience in mind. Not every demographic is going to be active on every platform.
At the same time, every single platform has its own specific ecosystem. The type of post that will work on one network will not be as effective on a different one. So, you’ll have to achieve a complete understanding of each platform and how to take advantage of them in the most effective way.
- Instagram – Instagram is excellent if you’re trying to get the younger demographic. It’s also a great way to boost engagement, as people are more likely to comment on images than on text posts.
- LinkedIn – LinkedIn the best choice for targeting professional technology savvy group of all ages.
- Twitter – Twitter is a good way to send out reminders and links to your event. The format is limiting, but that forces you to keep your posts short & sweet, and only offer the crucial information.
- Facebook – It seems like Boomers are more likely to hang out on Facebook, rather than other platforms. It’s also a great place to popularize your event, as Facebook makes it easy to share posts and make them spread like wildfire.
- Snapchat – Snapchat is almost exclusively populated by young students, so if you’re targeting Gen Z and Millennial’s, this is your best bet, aside from Instagram.
Set up a Facebook event
And speaking of Facebook, it offers you the unique feature of setting up an online, virtual event to go with your real one. Your Facebook event will not only enable you to offer everyone all the crucial details about your event, but it also helps you gauge interest. Users have the option of signing up for your event and pledging to attend.
In addition, you can actually sell tickets to your event through the Facebook event. You just need to partner up with a website that sells tickets for events. That will enable you to offer ticket purchase as an option, in order to capitalize on users’ interest immediately.
Make sure to use latest Technology
When it comes to leveraging Social media for events, there is no doubt that Laptops, Computers, Digital displays and AV technology have taken the center stage. Attendees have come to expect nothing less, and in turn, meeting planners need to be able to employ all of the latest technology trends available.
Event Technology rentals offers some of the most innovate solutions in existence to benefit the typical event. Whether you are planning to hold a conference for 50 or 500 attendees, you can benefit by renting Computers, Projectors, Video walls, iPads, Digital kiosks, WiFi, Tablets, iPhones and much more.
Create a unique hashtag for your event
One thing that’s amazing about social media is that it’s super easy to popularize a movement, idea, trend, or event, in this case. All you have to do is generate a hashtag for your event. That will create a unique space where you can streamline all the content pertaining to your event. Here is an example of hashtags for Event Technology rentals-
#Eventprofs #Technology # Laptops #Computers # Videowalls #Rentipads #Displays #LEDWall #Eventrentals
You just have to tag every post with that specific hashtag and users will be able to easily find them when searching for content relating to your event. The hashtag will not only be used by you, but also by anyone talking about the event. That way, anyone can find any post that mentions the event. That helps popularize it and spread the word about it online.
Promote your event daily
When you’re running a campaign like this, you’ll want to promote your event on a daily basis. That doesn’t necessarily mean spamming your followers with the same post every day, but finding new ways to remind them of your event. Try to automate posting using custom apps on your iPads or tablets.
Diversifying your content, in this case, can go a long way. So, make a full post with details on Monday, post a short reminder on Tuesday, Wednesday can be a photograph teasing the event, Thursday can be another full detail post, on Friday you can post a link to ticket sales, etc.
That ensures that it remains at the forefront of people’s minds, but without being repetitive and getting on people’s nerves.
Set up contests, offers & giveaways
If you want to get popular fast on social media or promote something aggressively, then a contest, special offer, or some sort of giveaway always does the trick. It’s not buying followers like many companies do. That would be a mistake.
But offering people an incentive to follow you or attend your event is a perfectly respectable (and effective!) marketing technique. You can offer a discounted ticket price to the first 50 people who purchase, for example. Or, you can have a contest and give away a number of tickets.
Either way, this will generate some buzz and excitement surrounding your event, with lots of people eager to participate and possibly win tickets to your exclusive event.
Use influencers to your advantage
One of the most effective marketing tools available to us at the moment are influencers. Operating fully on social media, influencers have a very wide reach in terms of audience. Plus, they have the advantage of reliability. Unlike an out-and-out advertisement, influencers have a better chance of gaining the trust of audiences.
Influencer marketing can be trans-formative for your business or your event. A well-timed tweet, Instagram post, or even a tag can not only help you gain a lot of followers, but it can take your event to the next level.
It is not unheard of for products or events to completely sell out after an influencer mentions them on social media. Do not underestimate the power of a humble (but well-crafted!) social media post.
Social media is the ideal tool to use to build anticipation for your event. The more you tease it, the more excited and intrigued people are going to be and they’re more likely to Google your event and try to find out details online. There are a lot of different ways you can achieve the effect you want, but here are some useful tips:
- Post teasers
The best way to create and build buzz around your launch or event is to post regular teasers. It’s not enough to post information about the event; you have to do it in a way that retains the mystery surrounding the event.
You may find that posting small hints will make people curious and more likely to return to your page to find out more hints or even purchase tickets to your event, just to say what all the fuss is about.
- Don’t give away too many details
The art of building anticipation hinges on striking the right balance between offering teasing information, but not giving away any crucial details. The more you hold back, the more people will be trying to fill in the blanks.
Obviously, crucial details such as time and place should be included. However, you can leave out some of the more interesting details, such as special guests, or mystery prizes.
What is the bottom line?
As you can see, social media can be a wonderful and extremely effective tool. Especially if you’re organizing an event, social media can take it from a sparsely-attended shindig to a must-be-at event.
All you need to do is improve your social media game and learn how to take advantage of the full potential of this marketing tool. The frequency and type of posts, the information included in your posts, and the way you write them can all contribute to the success (or failure!) of your event.