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10 Top Event Tech Problems & Solutions for 2019

10 Top Event Tech Problems & Solutions for 2019

Did you know that experiential marketing and event marketing are a top priority for 93% of companies? And successful events need the right tools for the job. It’s no wonder why event technology managers are so busy these days. As the demand for events increases, so will the likelihood of these killer (but totally solvable) problems. Here’s what you can expect and how to deal with it at your next event.

Chances are you face one (or more) of these issues every time you go to plan an event. So make sure you bookmark this page and reference it the next time something comes up.

1. Slow event registration processes are often a problem for event technology managers.

Problem: Did you know that 72.5% of events professionals agree that the check-in process needs to be improved? Long lines, lost data, and ticketing mistakes are all the result of a messy system. Which is why event technology managers need to adopt the right tools in order to keep things moving along.

Solution: Every efficient event check-in process uses the following tools: a great app, an event management solution, and a device to host it all on. The best devices to replace paper and pencil event check-in include iPads with or without kiosks, depending on if you’d like to use staff at the entrance. But really, any tablet will do.

10 Top Event Tech Problems & Solutions for 2019

Source: Joint Base Elmendorf-Richardson

2. Technology adoption is a common issue for event technology managers.

Problem: What’s the point of renting great equipment if your event planners or staff aren’t utilizing their new tools? Whether it’s an aversion to change or simply lack of familiarity, event technology managers often receive push back on great product rentals. In fact, studies have shown that event technology adoption can increase attendance by as much as 20%. It can also decrease costs (at about 30%) and increase productivity towards goals (at 27%).

Solution: If you see this problem coming up, try partnering with a technology rental company that is dedicated to helping your team adjust. Together you’ll be able to create a simple solution for communicating the importance of the technology and how users can quickly get started with using it.

3. Venue Wi-Fi issues are a common headache for event technology managers.

Problem: Nearly half of all event planners (44%) name Wi-Fi the top most annoying issue in event spaces. It can also create issues for speakers and presentations as well as interfere with other rented gadgets. Which is why it’s important for event technology managers to test connectivity from all major areas of the venue ahead of time.

Solution: The good news is, 5G is on the horizon and it has some promising benefits for event planners. Which means you should prioritize venues that offer it, especially if you’re hosting more than 100 people. You can also use a free internet speed check app when you do your walk through. Use your findings to adjust your event design as needed.

10 Top Event Tech Problems & Solutions for 2019

Source: Flickr

4. Live stream video or audio issues are often a problem for event technology managers.

Problem: Video Wall marketing  is trending right now with 82% of surveyed consumers claiming they’d much rather see a video than a photo post from brands they shop with. Besides breaking news, conferences rank as the best event type to live-stream. However, if there are issues with the image or sound, 62% of consumers say they’d have a negative perception of the brand. Given the popularity of the medium, this is clearly a high stakes issue.

Solution: Besides having a backup camera to capture the moment for sharing at a later date, event technology managers should make sure to do a practice run of any live stream presentations. You can also caution your marketers to have an alternative plan for that live stream segment just in case. Let them know which areas of the venue have the best connectivity so that they can film the replacement content from that location in an emergency.

5. Laptop or tablet failures at the event itself can be a stress for event technology managers.

Problem: Faulty units, outdated software, and repair mishaps can all cause unexpected issues for event technology managers that day of the big gathering. These issues often occur when they choose to work with less experienced or unverified event technology suppliers.

Solution: Again, it’s important that you work with an event technology management company you can trust. And while it’s not possible to prevent every possible issue, the company you rent from should be able to help service or replace your products in person (or, at the very least, over the phone).

10 Top Event Tech Problems & Solutions for 2019

Source: Flickr

6. Effectively collecting attendee data is an issue for event technology managers.

Problem: For 68% of B2B event planners, lead generation and capture is the main reason why they do live events in the first place. The problem is they have to rely on user input for a lot of their information. Which means planners need event technology managers’ help to seamlessly incorporate manual entry without disrupting the attendees’ experience too much.

Solution: Whether or not the event host has a branded app they’re using to collect data; event technology managers will need to rent the right tools to use the apps on. If your client needs to survey guests with 5 questions or less, try using iPads, tablets, or laptops for employees to use when talking to attendees.

If your client needs user to fill out longer forms, go one step further and rent kiosks too. They’ll be more comfortable, help service attendees faster, and gives the user enough room to relax and take their time.

7. Finding the right technology supplier is time consuming for event technology managers.

Problem: Sometimes your team needs last minute rentals. Or you find yourself overwhelmed with other projects and don’t have time to vet every possible option. Besides online reviews, how are event technology managers supposed to choose a vendor they can trust?

Solution: Keep a few key parameters in mind when selecting a technology supply partner for your next event. These guidelines will shorthand your search and help you choose the best possible option every time.

First, consider their location. The closer their rental locations are to your venue, the better. This is still true for multi-city events and roadshows so make sure you find a supplier that can provide service within close proximity to your chosen destinations for every day of your get-together.

Next, check out their inventory. A wide variety of brand name and cutting edge options is a good indication that the supplier will have everything you need. Plus, they’ll be able to provide great recommendations and give your ideas for a given budget.

Then, see how fast they get back to you with a quote. The goal is to receive swift and efficient communication within 48 hours of your original inquiry. Being able to quickly respond to messages shows that the supplier is dedicated to customer service and can be available if you need them on short notice for anything else.

Finally, compare the prices. It’s an obvious addition but it’s important to consider this one last because the above parameters will help make sure your investment is worthwhile in the first place. If all the other criteria are checked off and the event supplier you’re vetting can still provide the most competitive price, then you’ve got yourself a winner.

Source: Flickr

8. Asking for (and receiving) custom specifications is a hassle for event technology managers.

Problem: Sometimes suppliers can’t accommodate special requests. Or they’ll try to but fail to deliver. Not only is this frustrating for event technology managers, it also means hours of back and forth wasted only for them to start over from scratch in the end.

Solution: The promise of amazing customer service should be a top buying consideration before you ever make your event rental purchase. Ideally, you’ll want to always partner with a brand who can work with any special requests and still deliver product quickly. In fact, you can even expect some event technology suppliers to hand deliver your custom models in some cases.

9. Merging event technology tools with big picture strategy can be an issue for event technology managers.

Problem: Seeing the big picture is a great skill to have for any project. But when it comes to making decisions like what tools are best for certain goals, most planners aren’t sure what’s best. Often, event technology managers will have to explain why copying a direct competitor isn’t necessarily the best solution for certain spaces and planned activities. Which means it’s up to you to explain why the products you’ve suggested renting are best.

Solution: If you’re really having trouble communicating value to your event team members, ask your supplier to help out. Chances are they’ll have case studies from customers who rented the same equipment for similar events. Or they might even be willing to speak to your colleagues themselves. Whatever the case may be, looping your potential supplier into the conversation will help everyone make better, more informed choices.

Source: Flickr

10. Dealing with tech delivery issues, mistakes and miscommunications.

Problem: Event technology managers cannot afford to waste rental funds on missing or mishandled equipment. Plus, tracking down the responsible party and fixing the issue isn’t exactly built into the event schedule. This is especially true if you’re expected to remain onsite to check out equipment, provide tech assistance. And answer general questions for presenters.

Solution: Accidents happen. But they don’t have to ruin your event or sabotage your technology rental experience. Even if the worst case scenario happens, working with the right event technology supplier will help relieve the repercussions. Which is why you should take care to only work with a partner who values customer service and can demonstrate that through their actions.

Now you’re ready to face most of your biggest technology challenges!

All in all, your event technology rental experience will only be as good as your supplier. Working with dedicated professionals who act as partners rather than vendors is a big step towards solving most major problems you’ll face on the job. Here are some other great takeaways to keep in mind the next time you deal with one of these killer problems all event technology managers face:

  • Know what to look for before you select an event technology supplier. Customer service, proximity to your venue, and a wide selection are the biggest points for consideration. Also, make sure whoever you work with sees themselves as a partner for your event and not just a vendor.
  • Make sure you learn your event technology supplier’s last minute or day-of event availability. Whether you need more tools or assistance setting up, can your supplier help you when you need them? Or can they offer the latest, cutting edge solutions to combat common venue issues like slow Wi-Fi or live streaming issues?
  • Help event planners and decision makers think ahead when it comes to possible venue and technology issues. Ask your event technology supplier to be part of the conversation. Or use their materials to prove investment value.

Continue improving your event technology manager strategy by checking out RentiPads, a trusted event technology supplier who understand and can help solve your common problems.

10 Select Event Tech Trends That Matter in 2019

Event Tech Trends That Matter in 2019

Did you know that 91% of tradeshow attendees say a great booth has a heavy influence on their buying decision? But with competition growing more and more each day, brands are finding that the old ways just aren’t cutting it anymore. Which is why learning about and implementing event tech trends (like the ones featured in this article) is so important. Now that 2019 is halfway over, it’s time to update your B2B event practices so that you’ll remain highly competitive at events for the rest of the year (and beyond).

10 Select Event Tech Trends That Matter in 2019

 

Where We’ve Been

In recent years we’ve seen an emphasis on creating B2B event experiences that break the mold. In 2017 hosting events at nontraditional venues and placing an emphasis on local flavor was the norm. Marketers were sure that attendees were bored with the old model and that revolutionizing the whole system was necessary. And they’re not wrong.

It worked – for a couple years.

Today we see that it’s not about overthrowing these highly trafficked and in demand event types for something new altogether. Instead it’s about creating a revolution from the inside out.

While some event goals will still benefit from going against the grain, it’s time for brands to get back on track and provide excellent, high-quality experiences in the traditional structures audiences know and love.

As you can see from today’s trends, we now have plenty of great tools at our disposal for creating memorable and exciting interactions between buyers and sellers. Taking advantage of the event technologies currently on the market is promising for the present (and future) of our industry.

Where We Are Now

Future trends in event planning have already been predicted by industry experts. And they all seem to fall within the three main focus points of B2B event planning this year, which you’ll see as categories below. Now without further ado, here are 10 event trends you should consider investing in sooner than later.

10 Event Trends for 2019: Key Technology Rentals You Need at Events

Immersive Experiences 

Immersive experiences at trade shows really took off this year. Previously we’ve seen a lot of talk about live streaming and connecting fans to social media with real time incentives during the course of the event. And while these methods are still great for engaging fans, nothing beats the magic of a true immersive experience.

Technologies that make this all possible are more available and easier to access than ever. Which is why you should consider incorporating one or more of these event trends into your next corporate get together:

      1. Projectors

Projector rental will quickly become more and more popular as trade show audiences look for new ways to interact with brands in this new age of entertainment and business. From business meetings to booth displays, projectors make for a practical and highly interesting addition to any event marketing design. Companies like RentiPads offer a wide variety of projectors as well as installation options. If you’re not sure which projectors are right for your event, don’t be afraid to ask our team for their professional opinion and we’ll point you towards the best equipment possible.

     2. Voice Tech

We already know that voice activated technology will change content marketing but it’s very promising for live, in-person events too. They’re useful for running booths as well as creating experiences for guests. And if you’re looking for some creative ways to use it, the voice first events market has more than doubled in the U.S. since last year, so you’ll find plenty of great ideas from leading brands who host and participate in them.

     3. 360 Degree Experiences

Creating original content isn’t a trend we see dying off any time soon. But thanks to 360 degree videos, your brand can still stand out from the crowd. To create a 360 degree experience, you’ll need to:

  • Start with an on brand concept that is both entertaining and aligns with your specific event goals.
  • Hire a film crew, coordinate shoot dates, and secure one or more locations.
  • Coordinate voice-over work and special effects (if needed).
  • Design navigation interfaces.
  • And, for brands selling physical products, 3D modeling of the featured item(s).

It’s a lot of work but the pay off is high. If you don’t have any experience creating content like this, you can always hire a professional team to do it for you.

Event Tech Trends

Source: Wikimedia

Wow Factors

There are some event features that truly leave a mark on audiences. They’re the ones that attendees talk about when their colleagues ask how the experience was. Memorable and creative, event wow factors are usually created by – you guessed it – event technology.

And because today’s event goers need something a little extra special to make the whole event really pop, it’s no wonder why these event trends are so popular right now. Here are the ones you really need to know (and consider using) for your next event:

      4. Digital Kiosks

Digital kiosks are both event branding and live demonstrations of apps, videos, and more. They can also be used to engage audiences, conduct guest surveys, display product models, and collect newsletter sign ups. Basically anything you’d want to do or share at your event can be completed with the help of digital kiosks, which is why this highly versatile product is so in demand for event rentals this year.

     5. LED Video Walls

Video walls are an impressive addition to any trade show or conference booth. They catch the eye, prompting guests to stop and watch what’s on the screen. You can display advertisements, product or service demos, customer testimonials and more. Even if you don’t have a large event coming up soon you can easily rent LED video walls for your next presentation or training seminar.

    6. Touch Screen & Smart TV Monitors

Whether you need a 90” TV monitor display for your next conference appearance or a 5’ x 4’ touch screen wall, these elegant presentation tools will enhance thousands of event booths, seminars, and VIP experience lounges throughout the year. Rent a monitor for your next event to see the difference.

    7. Digital Signage

Kiosk displays are far more interesting than traditional booth signage and give you plenty of marketing options to boot. They’re easy to set up, fit well into most standard booth dimensions, and allow you to feature videos or images not otherwise displayed at the event. They also have a small footprint and are very portable, so it’s an easy transition to make should you want to start using them.

Event Tech Trends

Source: Flickr

The Millennial & Gen Z Difference 

Millennials now make up the majority of the corporate workforce. As a result, they’re changing the face of B2B marketing. And Gen Z is set to take over the majority of the market by the end of the year. Which means you’ll need to adapt your event strategy to include these demographics if you haven’t already.

Looking at the known values these two generations hold, it’s no surprise why the following trends are here to stay:

    8. Sustainability Tools

Efficient use or management of food, beverages, water, energy, and waste are all the rage with the younger set these days. When thinking about event design, your plan should include at least two significant sustainability initiatives. Regardless of your event budget, there are plenty of ways to incorporate these practices.

   9. Augmented Reality

AR can be used at your trade show booth to educate and entertain your audience all at the same. Whether it’s a product tutorial, a clever optical illusion, or a memorable piece of branded content, AR opens up a lot of opportunity for creative marketing. Basically anything you can do with VR, you can do with AR, it all just depends on your goals.

  10. Apple Products

iPads and iPhones are near and dear to the hearts of Millennials. In fact, Fortune named it the number one brand the people of this generation are most emotionally attached to. So in addition to be highly convenient, easy to use, and impressive to customers, using iPads at your next event might score you brown points with the Millennials because they love Apple so darn much.

Having covered these main trends worth buying into for the year, here are some honorable mentions worth knowing about. They’re all interesting and practical additions to standard event practices that will probably become more popular as time goes on.

Event Tech Trends

Source: Flickr

5 Bonus Event Trends: 2019 & Beyond

You might already start seeing these tools and trends before the year is over, if you haven’t already.

     1. Facial Recognition

Increased security has become a priority for any gathering space in the U.S. Facial recognition technology can be used to streamline the check-in process and keep the guestlist tidy. Zenus Biometrics is one of the many companies who now specialize in this type of software, most of which is specifically created for events and event venues. To use the technology, guests just have to walk up to a kiosk, smile when prompted, and confirm that their photo matches the name that comes up on the screen.

   2. Improved Language Translators

If your business wants to grow B2B sales online and in person, you need to have a language solution available. Thankfully, however, when it comes to communicating across language barriers, brands and event planners have a lot of options these days. Live, in-person translators, mobile apps, and handheld devices are all viable solutions at a multilingual event, you just have to pick one that fits your budget. The good news is that recent developments in the language tech world have yielded some incredibly cost effective results, which you can search for on sites like G2Crowd, where real users have rated, ranked, and weighed in on each solution’s pros and cons.

   3. RFID Tech

RFID (which stands for radio-frequency identification) are said to improve event guests’ experience – all they have to do is scan their badge, card, or wristband and they’re all checked in. Many events (like the ones on this list) are already using the technology and seeing positive results. Besides convenience, RFID technology also helps provide real-time guest data insights, allows guests to go cashless, and can be used as engagement tools for games or contests through your sponsors.

  4. VR Venue Walkthroughs

Event venue trends in 2019 have changed the way guests experience events but they have also transformed how planners organize them. The traditional event planning process involves a thorough walkthrough several months or up to a year in advance of the event to make sure all the structural and procedural needs of the event will be met. They often require event planners to travel and can be tricky to schedule.

But because the event venue is a huge factor in the gathering’s success, it simply must be done, regardless of how expensive or time consuming it is. Nowadays, however, some venues are giving event planners the option to do a virtual walkthrough thanks to VR technology and the power of 360 degree video. This revolutionary event planning practice is just one of the many ways the craft will evolve in the upcoming decade. 

 5. Gaming Laptops

Gaming laptops have gained popularity with gaming enthusiast and are particularly in great demand at events for networked games. These are very high end laptops with special graphics and very high resolution screens. Event Technology rentals specializes in custom laptops for gaming. Laptops for games are juiced up with additional memory to support multiple players. To rent gaming laptops, contact dedicated sales team at companies specializing in events.

Main Takeaways: Event Technology Trends

Regardless of which trends you plan to adopt, there are certain key ideas you can take away for all your corporate event ideas moving forward. Whether you’re hosting a conference or renting a booth at a trade show, keep these trending practices in mind:

  • Don’t be afraid to try new gadgets. Most event budgets have room for at least one of the above suggested event tech solutions. Commit your brand to trying out one new tool per event and you’ll always be ahead of the curve. Making it a habit ensures that you and your team will continue to educate yourself on these topics while also keeping an eye out for the products that best serve your target audience.
  • Think outside the box to achieve event goals. A lot of these trends are brand new and there’s still plenty of room for discovery with each one. Creatively problem solve with the above technology and you’ll be considered a true innovator.
  • Always include the interests of your key demographics when planning your events. Forward thinking event planners and marketers recognize that, even if Millennials and Gen Z aren’t their current target, there might be generations that come after them that will love their products. Lay the groundwork now by adapting to these trends if you want to maintain the test of time.

At the end of the day, event trends only matter if you use them. For more on what types of event technology rentals are available, check out everything RentiPads has to offer.

Acknowledgement: This blog is contributed by Maria Waida and edited by Jim Jain

Five Must-Have Technology Rental Items for A Successful Trade Show

5 Must-Have Technology Rental Items for Events

Event Technology Rental

Technology is undoubtedly the star of the show at every successful trade show or conference. The rise of the experience economy is also adding pressure onto the shoulders of event organizers to ensure that every visitor leaves with a memorable impression of the event. It’s these digital experiences that are building a bridge between attendees and exhibitors.

Communicating your message and unique offering will require a bespoke event technology package to deliver your message effectively. Tech-savvy audiences will not compare you with your competitors, but the interactive and engaging digital experiences from tech giants such as Amazon and Netflix.

IBM’s Bridget Van Kranlingen famously said “the last best experience that anyone has anywhere, becomes the minimum expectation for the experience they want everywhere.” Having the right technology products in place to bring events to life has never been more critical to achieving a successful trade show experience.

However, there is no such thing as a one size fits all approach. Everything from screen sizes to projectors will all be determined by the unique conditions of your venue. But here are just a handful of the must-have technology rental Items for a successful trade show.

Laptop Rental

Laptop Technology RentalThe problem facing many IT departments is maintaining expensive equipment and ensuring they are kept up to date. Leasing a fleet of laptops for trade shows and conferences eradicates the problem. By renting laptops, you also simplify support and provides peace of mind that all equipment is not only ready to go but has all the latest security patches too.

There is no avoiding the fact that planning a successful trade show will require organization, creativity, and a productive team onsite. Trade shows are a significant investment for a company of any size. Your success will be determined by the number of secured leads, opportunities and the return on investment from the event.

Ensuring that your entire team can seamlessly manage meetings and social media updates are all crucial too. But inviting attendees to your booth and scanning the passes of visitors are all essential ingredients to a successful trade show. For these reasons alone, renting laptops can give you the flexibility and portability you need to capture and share critical information at your booth or a meeting.

Computer Rental

Computer Technology Rental Not all computers need to be portable. Desktop rentals are perfect for trade show kiosks that will remain in one location throughout the event. Desktop computers are also ideal for managing high-end applications or audiovisual equipment.

Exhibitors that understand that they won’t get a second chance to make a first impression might be tempted to make a couple of stylish 27 inch iMac’s the focal point of their booth. Traditionally, aligning the brand of your business with the latest and greatest technologies was incredibly expensive and hard to justify. But, renting computers on demand, it removes as many problems as it solves.

For most businesses, it makes little to no sense purchasing depreciating assets for a handful of events. By renting computers, business departments eliminate maintenance issues and can showcase the latest technologies too. In a world, dominated by experiences, consumers now expect their favorite brands to lead the way with new technology-based solutions. Renting enables you to do just that and much more.

Video Wall Rental

Video Wall Technology RentalThe excitement of securing a booth in a crowded exhibit hall can quickly turn into a nightmare if you cannot grab the attention of your target audience. For exhibitors to stand out from the pack on a crowded show floor, they will need much more than cheap swag bags to tempt visitors to their booth.

Trade show visitors quickly become overwhelmed when faced with a sea of exhibitor stands and sensory overload. However, by leveraging technology and combining it with the latest industry trends, you can make capture the attention of visitors. By securing the attention of attendees and attracting footfall, video wall technology can be the conversation starter with relevant customers.

Video walls, enable exhibitors and event organizers to showcase their business, products, services or even the show itself. By renting a video wall, you can capture the attention of an audience and deliver higher ROI without the considerable outlay of owning a video wall. They are also a perfect way for your company to drive its branding and messaging forward in front of thousands of trade-show attendees.

In a digital world where the visual web is king, video wall rentals bring show floors to life with high resolution images and video streaming. A combination of graphics, photos and videos can be used from everything from digital signage to product branding. They can also deliver greater ROI by selling advertising space to those wanting to deliver their message through digital content too.

Projector Rental

Projector RentalChoosing the best projector rental for your next trade show or conference can be incredibly daunting. When faced with organizing an event or setting up a trade show booth, projectors and screens are probably the last things on your mind. But ensuring that you choose the right screen for the size of your venue and delivers on your unique requirements could be critical to your success.

If you are exhibiting in a smaller venue, you might be able to rent and set up a portable projection screen on your own. But as conferences, trade shows product launches, and exhibitions begin to scale, you will need a helping hand from audio-visual experts.

Hiring projectors is not just about getting your hands on expensive tech products to deliver the wow factor. You will be dealing with people that have highly specialist skills in this area with vast amounts of experience in producing live experiences at trade shows and much more. Having instant access to a team with specialist skills, and knowledge is equally as important as the technology itself. But together, you can transform the experiences of attendees and celebrate the success of your event.

iPad Rental

Behind the scenes at every exhibit booth in large conferences and trade shows, it’s not uncommon for orders of hundreds of iPad rentals. There are many reasons why you need iPads at your next event, but with hundreds of devices comes additional responsibility. By handing over the hassle of customization, charging cords, and stands to a trusted partner, it becomes much easier for teams to provide an event experience.

When navigating around venue connectivity issues, it’s also crucial to have access to technical consultancy throughout the entire event. Tablets such as iPads enable staff to capture data through a series of interactive questions, quizzes and even live voting. As event apps become the norm at conferences and exhibitions, iPads also offer an easy way to stream presentations too.

iPad Technology Rental

iPad rental is incredible popular because of how versatile they are. Everything from event registration, lead capture, gathering survey feedback, to scheduling meetings or providing live demos can be achieved with these unsung heroes of the trade show floor. In a digital age, if you need access to 50 iPads and 20 laptops for a kiosk or event registration desk, it shouldn’t be a hassle. Technology rental items can help you deliver a successful trade show or almost anything, and the only limit is your imagination.

Tech Support

Every area of our lives both in and out of the workplace has been influenced by technology. Brands such as Apple, HP, Dell, Lenovo, Microsoft, IBM and many more all offer products that we have come to rely on to reach our personal and business goals. The ability to leverage these products on an as needed basis is proving to be invaluable. Short term rentals of essential technology products by day, week or month is being embraced by businesses of all sizes. But, rentals are not just for conferences and exhibitions. Companies are also turning to technology rentals for everything from training, software testing, presentations, sales demos to market research projects.

However, it’s important to remember that it’s not just about the rental of laptops, smartphones, tablets, and projectors. What makes any team successful at trade shows and conferences is not the technology, but people. Having access to 24/7 tech support when inside a busy venue, is essential to overcome any tech issues that you might encounter such as event network feeds.

When the show opens, you won’t have time to troubleshoot tech issues. And why should you? Renting technology equipment enables you to pass the responsibility over to a tech expert that will get you up and running and save you any unwanted stress. If you need any further advice on the speediest way to get hold of the latest technology products for your conference, trade show, or event without breaking the bank, please contact Raj at Aria.

The Experts Weigh in on 2019 Technology Rental Trends

According to experts featured in BizBash, the year 2019 is evolving to be a big year for trade shows technology rentals. There’s plenty to get excited about. Vice President Jeff Chase said sustainability will be embraced with the design of equipment used at trade shows. Popular structures, such as LED back-lit smart fabric walls will be a mainstay at many trade shows.

Event technology expert Raj Jain of Aria Technology solutions feels that trade show formats are changing, too. More and More event planners are choosing to replace the old Monitors with latest touch screen display technology that features activities, video content, interactivity and more. This was originated by TED events but is gaining ground at events of all kinds.

Education in the exhibit hall is becoming just as much of a draw as the educational sessions, particularly in tech. Companies traditionally exhibiting large equipment, like computer racks and airplane engines, now have more digital-based products. This is leading exhibitors to have smaller digital demos, featuring the newest digital kiosk equipment that associations don’t show in their training sessions.

And VR coupled with Apple iPhone rental will begin to happen in a bigger way, too — it will become so much more than just a pair of goggles and one experience. Companies will start building a library of VR content for all channels, not just trade shows, giving them a large set of content that can be swapped in and out as needed.

Topics Discussed: Technology Rental, Laptop Rental, Computer Rental, Projector Rental, Video wall Rental, iPad Rental, Tech Support, Event Technology Rental Trends & Resource.

About the Author:

Jim Jain is  SVP at Event Technology Rentals, a leading national provider of  iPads, Laptops, Tablets & Computer rentals for  Events,  Trade Shows and business meetings..

 

 

Best Laptop Selection Process

How to Select Best Laptop to Rent or Buy

Best LaptopHaving virtually taken over the computing world, the high demand for laptops has resulted in companies flooding the market with quality specialized laptops. Best Laptop selection process has become more and more challenging with the exponential increase in the number of models in the market today. This guide is intended to provide information about various aspects of Laptops that would ultimately effect your choice. Once equipped with the knowledge, you will be able to choose the best Laptop for rental or to buy.

Operating Systems

An operating system (OS) allows for the interaction with the computer in a visual way eliminating the need for codes that are the computer’s language. The OS does management of the hardware and software, and that includes memory, files, and connected devices. The principal operating systems today include:

Mac OS This operating system designed for Apple  Mac computers is one of the most impressive in the market. The elegance and ease of use that matches Apple’s sleek designs make it a formidable force in the industry. It also has fewer issues with malware and viruses and therefore safer to use. However, the laptops running it are more expensive, and most of them do not offer the desirable touch feature.

Windows- The revolutionary Microsoft windows operating system is currently the most used OS all over the world. Unlike Mac OS limited to Apple laptops, it is used in virtually every other laptop brand. It offers an intuitive interface that includes the latest touchscreen features and others. Laptops running windows are more affordable than their Mac OS counterparts.

Chrome OS- The newer kid on the block is Chrome OS run on Chromebooks. It comes with the advantage of custom apps and cloud-based programs, allowing for seamless surfing and social network management. These laptops are however not suited for data-intensive tasks. For more information refer to laptop guide.

Choosing Laptops Based Upon its Use

Among other factors, Laptops are often selected based upon their utility. The specifications to focus will vastly vary for business laptops, gaming laptops, touchscreen laptops, ultra portable to 2-1 laptops.

Business Laptops

They often don’t require serious processing power and features and a laptop with modest specs can efficiently manage spreadsheets and PowerPoint presentations. For software testing and engineering designs, a higher processing power may be needed.

Gaming Laptops

For gamers, a powerful processor probably core i5 or higher and a powerful GPU, for instance, NVIDIA graphics card comes first. The RAM and ROM need to be big enough for seamless running and storage of gaming files respectively. The screen size and resolution need to allow for clarity. Laptops that support 3D are an added advantage when it comes to gaming. Virtual Reality support is also another luxury feature that gamers can go for when selecting the best laptop.

Touchscreen Laptops

The latest trends are these laptops that use touch input, bringing a lot of convenience to interaction with the computer. They are often the more portable type. When opting for touchscreen laptops look out for a 1080P or higher resolution and a longer battery life.

Ultra Portable Laptops

Ultra portable computing is another latest trend with very light and powerful laptops with long battery life. They are the best option especially for business travelers, and their sleek design makes them very desirable. They are the future of computing.

2-1 Laptops

2-in-1 laptops are the other option that gives users access to both a laptop and a tablet in one laptop. There is a critical need for consideration of the performance, battery power, and display before settling for one of these laptops.

Screen Size, Resolution and Graphics

These three features determine the quality of the display.

Screen Size

It is measured in inches along the diagonal line between two corners of the screen. Laptops range from the small 10.1” to the large 17” and above screen sizes. Several factors determine the size of the screen to settle for:

  • The laptop use where processing of documents personally will need a smaller screen than gaming laptops
  • Portability where laptops with larger screens are less portable than those with smaller screens
  • Personal preferences that predispose someone to a certain screen size

The best size, however, is 12.5” to 14” that balances usability and portability.

Resolution

The number of pixels available for the formation of an image on the screen determines the resolution. Higher number pixels will result in higher resolution. Laptops range from a resolution of  720P, 1080P, 1440P (2K), 1800P (QHD+) to the ultimate 2160P (4K). A higher resolution allows for sharper images and a better user experience.

A good laptop is one with a resolution of 1080P or higher and will allow for a fantastic display. Higher resolutions may be more expensive, but they are worth it.

Graphics

Best Laptop The processed data on a laptop is rendered into a video signal for display by the graphics card. They allow for better viewing, and especially for gamers, an NVIDIA or AMD graphics card is crucial. For regular laptops, however, the Intel graphics is enough. They can render high-quality display for every other purpose. Inbuilt graphics card, however, occupies space on RAM, therefore, reducing the available space.

Memory, Hard Drive, and Inbuilt CD/DVD

Best laptop needs adequate memory to run programs or store files. Focusing on the following memory capabilities can help make an informed decision when selecting the best laptop.

RAM (Random Access Memory)

Running programs utilize this form of memory, and therefore it needs to be sufficient for the smooth running of a laptop. A higher RAM means better performance and ranges from 1GB, 2GB, 4GB, 8GB and 16GB to 32GB.

ROM (Read Only Memory)

This memory is where files are stored. For gamers, the storage size needs to be bigger than what a business laptop has. There are two forms of storage technology used today:

  • HDD which have more significant storage capacities up to 2TB or more and are suitable for gaming laptops although they are larger, slower and easily get damaged
  • SSD (Solid State Drive) which is the better option for thin laptops as they occupy less space and are three times faster than HDD but have smaller storages of 128GB, 256GB or 512GB. Refer to Cnet laptop guide for more details.

Built-In CD/DVD

Laptops featuring inbuilt DVD drives are bigger and often more cumbersome and are quickly being replaced by the thinner laptops with no DVD drives. When there is a need for this feature looking out for newer thinner models with quality performance is essential. according to Laptop Magazine For more powerful laptops where the size is not an issue, an Inbuilt CD/DVD drive is crucial and will eliminate the need for external DVD drives that increase the cost and occupy more space.

Battery Life and Weight Considerations

The fantastic features of the laptop are not enough, the overall design and battery life matter a lot. How long the computer will work without plugging into power and its weight impact on the portability and convenience associated with the model.

Battery Life

With time, newer releases of laptops come with more powerful batteries that last over 8 hours without charging. This feature is especially suitable for those who travel a lot or those who want to use the laptop away from sockets. A long battery life also reduces the need to carry around the power adapter hence cutting down on weight.

Weight

Ever since portability became a feature of focus, light and portable computers sell more than their heavier counterparts. After deciding to rent a laptop or buy one, consideration of the weight together with the specifications will help prevent unnecessary fatigue and straining and fatigue when carrying it around. As per LifeWire, the inclusion of the power adapter weight is vital because most manufacturers do not consider it under the laptop weight.

Keyboard, Touch pad and Ext Mouse

These features form the basis of the interaction with a computer and need to be optimal for laptops that have no touchscreen capabilities. But what exactly should be the focus in these features?

Keyboard for Best Laptop

A perfect keyboard allows for flawless typing which is vital for almost any computer user. There are several factors to consider when assessing which keyboard is the best.

  • The type of the keyboard is essential with the QWERTY being the most common and the best
  • The size of the keyboard where too small ones makes it hard to type while large ones make the laptop too big hence a medium size one is favorable
  • The key travel which refers to how deep the keys can go, a longer key travel is better
  • Keyboard lighting that makes typing even in the dark very easy

Touchpad

The touchpad on a laptop replaces the mouse on a desktop. It is the most used input in non-touch laptops besides typing. Responsiveness is key and the more the sensitive the touchpad, the better. The size is also significant but not a big issue.

Ext Mouse

The mouse offers better manipulation and interaction with the laptop mainly for designers and the running of specific programs.

  • The regular mouse has a cable to attach to the laptop
  • The wireless mouse is the better option giving freedom of movement while occupying less storage space

Cost

After deciding what exactly is important in the laptop that one needs, the value has a substantial determining power on the purchase. Powerful laptops with high-end specifications are the most desirable laptops; however, their cost makes them out of reach for many people. The better the specs, the higher the laptop will cost.

Budget

When selecting a laptop on a budget, there is need to focus on what is more important among all the features. It means that there will be a compromise on some elements to get a laptop within the budget. There is a vast variety of budget quality laptops available today and getting one is not a problem.

Laptop Rental

Because of the prohibiting prices of high-quality laptops, the best way to access them is by renting Notebook laptops from event rental companies. Whether it’s renting a Notebook, MacBook, Surface Pro, Dell laptop or a powerful Lenovo, ETR has best laptop for every need. Regardless of the company size or the event, there is a laptop suitable for an affordable price.

The laptop utilization needs to be worth the amount spend and therefore comparing several laptops to arrive at the best quality at the lowest price is essential. Whether renting or buying, the cost needs to remain within the budget as a rule of thumb.

Best Laptop Rental Accessories

Best Laptop To fully utilize the power of laptop computers consider accessories such as- Laptop chargers, External mouse, Carrying case, External Dock, Laptop lights, Cable locks and USB drives. Laptop chargers are essential so that you will not run out of battery power during long presentation. Cable lock is an important accessory to prevent theft for laptop rentals at events where Notebooks are left unattended during the night. Make sure to order External mouse for applications requiring frequent interaction with the computer. These accessories are designed to enhance the computing power of laptop and provide protection against damage and theft.

Brand and Warranty

To some people, the label may be the most critical factor they will consider. However, as far as performance is concerned, focusing on the specifications before the brand can help in making a better decision. Leading brands like Apple, HP, Dell, and Lenovo are loved by most laptop users because they assure quality. NEC and the forerunner IBM are also leading laptop producers although not as sought for as the above brands.

Design

How a laptop looks may be the reason why one sells while another doesn’t. Leading brands have invested in sleek designs that are appealing to the eye and are quite items whose possession calls for pride and a particular identity.

Warranty

An essential factor to consider when choosing a laptop is the warranty and what is covered. Often it goes beyond a year and includes all the issues which the manufacturer is responsible for instance the inability to boot. Problems resulting from mishandling or installation of harmful software are not usually covered. If a laptop drops and breaks, the responsibility is on the user and hence the warranty does not apply. The terms vary from brand to brand and therefore careful assessment of the conditions can help avoid running into problems.

Laptop Cost

Similar specs in different brands do not mean same prices. The cost varies from brand to brand. That means that it is not wise to stick to a particular brand while compromising on performance. However, personal preferences should not be ignored entirely in the name of affordability.

Conclusion

With the right information on what to look for in a laptop, how to select best laptop becomes an easy task. The range of laptops with high-end specs is more expensive and therefore renting laptops is the best alternative. Regardless of whether buying or renting a laptop computer, knowing what is crucial and what can be compromised makes the search easier and faster.

About the Author:

Jim Jain is SVP at Event Technology Rentals, a leading national provider of Video Walls, Projectors, iPads, Laptops, Tablets & Computer rentals for Events, Trade Shows and business meetings.

Advantages and Hazards of Computer Rental For Events

Over the past decade, computer rental have become more and more popular. When you invest in these rentals, you get to take advantage of using various computers without having to put up the full amount of money that they cost. Instead, you can use the computers for a limited period of time and then return them. Generally, you will be out only a fraction of the cost of what it would take to actually buy the computers. And while renting computers will come with an assortment of benefits, it is also important that you be aware of the possible drawbacks. Let’s take a close look at the pros and cons of computer rentals for events.

What kind of events are computer rentals good for?

Computer RentalLet’s say you are hosting a business conference meeting. As part of the meeting, you are going to be presenting a large amount of information to the attendees. Ideally, you don’t want to waste paper printing out all of this information because you know the attendees will simply throw the papers away once the meeting is over. Is there a solution to this? Of course, and it comes in the form of computer rentals. A single computer with access to PowerPoint will make it easy to display the information to all attendees. Not only will you be saving paper, but the attendees will be thankful for the organized data and information you present to them in an electronic format.

Another type of event that computer rentals are good for include product launching events, exhibits at trade shows, sponsorship events, and event promotions. Having one or more computers on hand at these events easily allows you to store attendee information, which is great for capturing vital data that you can use in your future marketing endeavors. Let’s say you are doing a product launch at a trade show. Trade show attendees that visit your booth are more than likely prospect customers, and you will want to capture their contact information to ensure you keep them updated with product information. The more you stay in contact with them, the more likely you are to make a sale and convert them into repeat customers. The best way to capture their information is by typing it into a computer at your trade show booth.

Pros of Computer Rental for Events

Access to Today’s Latest Technology

When it comes to renting electronics, you can’t go wrong with gaining access to today’s latest technology. You will spend thousands of dollars when purchasing a new computer with the latest technology, but if you rent one, you will be investing only a fraction of the purchase price. Think about it. Today’s technology advances on a daily basis. New computers are coming out on the market all the time. To keep up with the latest technology, you would have to replace your computers and electronics at least once every few months. When you rent computers, though, you can have all-time access to devices with the latest software.

According to Event technology expert Raj Jain of Aria Technology solutions  more and more event planners are also choosing to replace the old technology with latest immersive computer rental technology that features activities, video content, interactivity and more.

Minimal Investment

So, we’ve already discussed how renting computers is way more cost-efficient than actually purchasing them, but this is a pro that needs to be touched on again. No matter the event you are taking part in, having a computer on hand — whether it be a laptop or tablet — will help ensure smooth functioning of your activities. Unfortunately, though, unless you have good credit, you probably won’t have access to credit to purchase a computer. When you rent electronic devices, though, your credit is rarely looked at; this gives you access to today’s best computers without having to shell out a bunch of money.

Upgrade as Needed

Another pro to renting electronics, including computers, tablets, smartphones, etc., is that you can upgrade as needed. Take for instance that you have a smartphone that becomes low on storage due to all the business apps you use on it. When you rent a smartphone, you can easily upgrade to a phone with much more storage space, making it easy for you to store and access all of your pertinent information.

No Maintenance Required

One of the best reasons to invest in computer rentals is that you don’t have to perform maintenance on the devices you rent. Instead, the rental service provider you rent from will perform all required maintenance for you. Not only can this save you money in the long run, but it can save you the hassle and headache of having to carry out the maintenance tasks. There are four basic types of computer and electronic maintenance:

  • Software
  • Hardware
  • Environmental
  • Upgrading

Large Variety to Choose From

Renting computers is also advantageous because there is such a large selection to choose from. From plasma screens to laptop rentals to copiers, there are electronic devices available to rent for any type of task you are performing. No matter the event you are attending, you can rest assured there are computers and electronic devices available to rent that can be of value to your event. From capturing customer information to displaying information on new products, electronics simplify all sorts of tasks. For example,  a2z, Inc provides powerful cloud-based event management and marketing tools that grow your brand by accelerating booth sales, helping boost revenue, and enhancing engagement and value for event participants. And Bartizan Connects is a pioneer in lead capture technology, and they have a educational blog related to trade show content.

Hazards of Computer Rentals

As with all things in life, there are hazards that can possibly make themselves present with computer rentals. Sure, as you read about above, there is an endless number of pros that can be gained, but there are drawbacks, too. Let’s take a look at these possible drawbacks.

You don’t own the computer

One of the primary drawbacks to computer rentals is that you don’t own the computer. This means the money you invest toward renting the computer will not go toward any type of ownership. Even if you decide you want to keep the computer after using it, you still have to return it. Some computer rental places will allow you to go ahead and purchase the computer, but the overall amount that you pay to own it will likely cost up to twice as much as it would cost to go to a store and buy it. This is why it is so important before you rent a computer to make the choice that you don’t want to purchase it.

Hidden fees

It is extremely pertinent that you read through the entire rental contract that you sign when renting a computer for your event. In doing this, you can become aware of any hidden fees that may be added onto the overall cost of renting the electronic. Take for instance that you sign a 6-month rental contract but you end up returning the computer three months in advance. You may, by the signature of the contract, be obligated to pay for the full six months of rental.

Everything has to be returned

You don’t get to keep anything when you rent computers for your events. Hardware and software both must be returned. If you wish, you can download any of the collected data onto a computer that you actually own or in the cloud, but if you don’t, you will no longer have access to the information you collected. And remember, when you return the software and hardware, it must be in the same condition it was in when you received it. Everything from cables to certificates of authenticity to carrying cases must be in the same condition. If they aren’t, you may be charged additional fees to compensate for any damage that has occurred to them.

You’re losing out on money

When you choose a rental plan that does not allow you to spread the cost of renting the equipment over the term of the rental contract and you have no option to purchase the computer, you are essentially throwing away money because you will end up with no capital asset(s). Even if you are able to use the monies invested toward the rental for tax advantages, you are still losing out on money. However, do keep in mind that as with all drawbacks of computer rentals, you must weigh them against the advantages to be gained — like the ones listed earlier in this article — to determine whether the investment is a smart move or not.

Your data may not be secure

Another drawback to computer rentals is that your data may become unsecured. Think about it. What happens to your data when you return the electronics you have been renting? Unless you do a complete wipe and reset of the equipment, then your data is still on the PC. If the PC falls into the wrong hands, such as a hacker, the data and information can be retrieved. This means all of your financial statements, customer data, and more could be used against you.

There has been much controversy over data leakage and spying when it comes to computer rentals. Take for example CNN’s article on Aaron’s Rental Stores in Anti-Spying Accord.

What do Computer Rentals Mean for Your Company

You should always determine your needs before you choose to rent computers for your next event. In some instances, computer rentals may lead to a tremendous amount of savings in regards to both your personal and business finances. Since you won’t have to pay a large amount of money to purchase the computer, you can use the money saved for other purchases. Still yet, if you intend to use the computer for an extended period of time and you will be saving pertinent information to it, computer rental may not be the best option for you and your company.

Things to Consider When Renting Computers

Whether you are renting computers for a trade show, exhibition, meeting, or to use every day within the office, it is imperative that you consider the following before signing a rental contract.

What services are provided by the rental company?

You want to rent computers, whether they be Dell desktops or Apple laptops, that offers a variety of services. From software training to data center migration and more, having access to these services is essential to getting the most out of your technology & Computer rental. You will also want to make sure the computer rental company offers 24/7 tech support along with venue setup; this decreases the amount of work you have to devote toward setting up the equipment at your next event.

Does the Computer rental contract have an early termination fee?

Always ask the rental company if you will have to pay an early termination fee if you don’t keep the equipment for as long you initially planned to. Some contracts will come with a termination fee exceeding $500. If the early termination fee is not an amount you are comfortable with, you may want to reconsider renting the computers because you never know if you will have to return the equipment early or not.

Are you aware of your contract end date?

Never should you sign the computer rental contract without having a specific end date. Sure, you may agree to a 3-month rental contract, but when are the three months over? 90 days from the day you sign it? Does the day you sign the contract count as day 1? Or are you going from month to month (example: June 1 to September 1)? Knowing the exact end date of the contract is important because it allows you to be fully aware of when the equipment has to be returned.

What happens if you choose to keep the equipment?

A computer rental company isn’t likely to send the FEDs after you if you decide to keep their equipment. They will, however, charge your bank account a hefty fee. You need to be aware of what it will cost you if you decide to keep the equipment you are renting. Just be prepared for this monetary number to far exceed what it would cost you to actually purchase the equipment from a electronics retailer like Best Buy.

What is “fair wear and tear?”

Most laptop  and computer rental companies will allow you to return their equipment with “fair wear and tear” and they won’t charge you additional fees. What you need to pinpoint, though, is what is considered “fair wear and tear.”

Who is responsible for data removal?

As discussed under the drawbacks of computer rental, someone will need to remove the data you stored on the computer when using it. Either you or the rental company will be responsible for carrying out the data removal process. It is highly recommended that you perform the data removal yourself so that you can rest assured it was done properly. If you do not know how to remove data from the computer, you should hire a professional to do it for you.

The Takeaway

Computer rentals aren’t for everyone. They are, however, advantageous for businesses who don’t have the money upfront to invest in Technology. If you use a computer on a daily basis to operate your business, then purchasing a computer will likely be in your best interest. If you don’t use one every day, then renting one on an as-needed basis will be of immense value. Just make sure you rent laptops and computers through a company that is completely trustworthy and has a good reputation. You will likely be storing confidential and important information on the computer, and you don’t want it falling into the wrong hands.