Category Archives for "Rent Digital Kiosk"

10 Top Event Tech Problems & Solutions for 2019

10 Top Event Tech Problems & Solutions for 2019

Did you know that experiential marketing and event marketing are a top priority for 93% of companies? And successful events need the right tools for the job. It’s no wonder why event technology managers are so busy these days. As the demand for events increases, so will the likelihood of these killer (but totally solvable) problems. Here’s what you can expect and how to deal with it at your next event.

Chances are you face one (or more) of these issues every time you go to plan an event. So make sure you bookmark this page and reference it the next time something comes up.

1. Slow event registration processes are often a problem for event technology managers.

Problem: Did you know that 72.5% of events professionals agree that the check-in process needs to be improved? Long lines, lost data, and ticketing mistakes are all the result of a messy system. Which is why event technology managers need to adopt the right tools in order to keep things moving along.

Solution: Every efficient event check-in process uses the following tools: a great app, an event management solution, and a device to host it all on. The best devices to replace paper and pencil event check-in include iPads with or without kiosks, depending on if you’d like to use staff at the entrance. But really, any tablet will do.

10 Top Event Tech Problems & Solutions for 2019

Source: Joint Base Elmendorf-Richardson

2. Technology adoption is a common issue for event technology managers.

Problem: What’s the point of renting great equipment if your event planners or staff aren’t utilizing their new tools? Whether it’s an aversion to change or simply lack of familiarity, event technology managers often receive push back on great product rentals. In fact, studies have shown that event technology adoption can increase attendance by as much as 20%. It can also decrease costs (at about 30%) and increase productivity towards goals (at 27%).

Solution: If you see this problem coming up, try partnering with a technology rental company that is dedicated to helping your team adjust. Together you’ll be able to create a simple solution for communicating the importance of the technology and how users can quickly get started with using it.

3. Venue Wi-Fi issues are a common headache for event technology managers.

Problem: Nearly half of all event planners (44%) name Wi-Fi the top most annoying issue in event spaces. It can also create issues for speakers and presentations as well as interfere with other rented gadgets. Which is why it’s important for event technology managers to test connectivity from all major areas of the venue ahead of time.

Solution: The good news is, 5G is on the horizon and it has some promising benefits for event planners. Which means you should prioritize venues that offer it, especially if you’re hosting more than 100 people. You can also use a free internet speed check app when you do your walk through. Use your findings to adjust your event design as needed.

10 Top Event Tech Problems & Solutions for 2019

Source: Flickr

4. Live stream video or audio issues are often a problem for event technology managers.

Problem: Video Wall marketing  is trending right now with 82% of surveyed consumers claiming they’d much rather see a video than a photo post from brands they shop with. Besides breaking news, conferences rank as the best event type to live-stream. However, if there are issues with the image or sound, 62% of consumers say they’d have a negative perception of the brand. Given the popularity of the medium, this is clearly a high stakes issue.

Solution: Besides having a backup camera to capture the moment for sharing at a later date, event technology managers should make sure to do a practice run of any live stream presentations. You can also caution your marketers to have an alternative plan for that live stream segment just in case. Let them know which areas of the venue have the best connectivity so that they can film the replacement content from that location in an emergency.

5. Laptop or tablet failures at the event itself can be a stress for event technology managers.

Problem: Faulty units, outdated software, and repair mishaps can all cause unexpected issues for event technology managers that day of the big gathering. These issues often occur when they choose to work with less experienced or unverified event technology suppliers.

Solution: Again, it’s important that you work with an event technology management company you can trust. And while it’s not possible to prevent every possible issue, the company you rent from should be able to help service or replace your products in person (or, at the very least, over the phone).

10 Top Event Tech Problems & Solutions for 2019

Source: Flickr

6. Effectively collecting attendee data is an issue for event technology managers.

Problem: For 68% of B2B event planners, lead generation and capture is the main reason why they do live events in the first place. The problem is they have to rely on user input for a lot of their information. Which means planners need event technology managers’ help to seamlessly incorporate manual entry without disrupting the attendees’ experience too much.

Solution: Whether or not the event host has a branded app they’re using to collect data; event technology managers will need to rent the right tools to use the apps on. If your client needs to survey guests with 5 questions or less, try using iPads, tablets, or laptops for employees to use when talking to attendees.

If your client needs user to fill out longer forms, go one step further and rent kiosks too. They’ll be more comfortable, help service attendees faster, and gives the user enough room to relax and take their time.

7. Finding the right technology supplier is time consuming for event technology managers.

Problem: Sometimes your team needs last minute rentals. Or you find yourself overwhelmed with other projects and don’t have time to vet every possible option. Besides online reviews, how are event technology managers supposed to choose a vendor they can trust?

Solution: Keep a few key parameters in mind when selecting a technology supply partner for your next event. These guidelines will shorthand your search and help you choose the best possible option every time.

First, consider their location. The closer their rental locations are to your venue, the better. This is still true for multi-city events and roadshows so make sure you find a supplier that can provide service within close proximity to your chosen destinations for every day of your get-together.

Next, check out their inventory. A wide variety of brand name and cutting edge options is a good indication that the supplier will have everything you need. Plus, they’ll be able to provide great recommendations and give your ideas for a given budget.

Then, see how fast they get back to you with a quote. The goal is to receive swift and efficient communication within 48 hours of your original inquiry. Being able to quickly respond to messages shows that the supplier is dedicated to customer service and can be available if you need them on short notice for anything else.

Finally, compare the prices. It’s an obvious addition but it’s important to consider this one last because the above parameters will help make sure your investment is worthwhile in the first place. If all the other criteria are checked off and the event supplier you’re vetting can still provide the most competitive price, then you’ve got yourself a winner.

Source: Flickr

8. Asking for (and receiving) custom specifications is a hassle for event technology managers.

Problem: Sometimes suppliers can’t accommodate special requests. Or they’ll try to but fail to deliver. Not only is this frustrating for event technology managers, it also means hours of back and forth wasted only for them to start over from scratch in the end.

Solution: The promise of amazing customer service should be a top buying consideration before you ever make your event rental purchase. Ideally, you’ll want to always partner with a brand who can work with any special requests and still deliver product quickly. In fact, you can even expect some event technology suppliers to hand deliver your custom models in some cases.

9. Merging event technology tools with big picture strategy can be an issue for event technology managers.

Problem: Seeing the big picture is a great skill to have for any project. But when it comes to making decisions like what tools are best for certain goals, most planners aren’t sure what’s best. Often, event technology managers will have to explain why copying a direct competitor isn’t necessarily the best solution for certain spaces and planned activities. Which means it’s up to you to explain why the products you’ve suggested renting are best.

Solution: If you’re really having trouble communicating value to your event team members, ask your supplier to help out. Chances are they’ll have case studies from customers who rented the same equipment for similar events. Or they might even be willing to speak to your colleagues themselves. Whatever the case may be, looping your potential supplier into the conversation will help everyone make better, more informed choices.

Source: Flickr

10. Dealing with tech delivery issues, mistakes and miscommunications.

Problem: Event technology managers cannot afford to waste rental funds on missing or mishandled equipment. Plus, tracking down the responsible party and fixing the issue isn’t exactly built into the event schedule. This is especially true if you’re expected to remain onsite to check out equipment, provide tech assistance. And answer general questions for presenters.

Solution: Accidents happen. But they don’t have to ruin your event or sabotage your technology rental experience. Even if the worst case scenario happens, working with the right event technology supplier will help relieve the repercussions. Which is why you should take care to only work with a partner who values customer service and can demonstrate that through their actions.

Now you’re ready to face most of your biggest technology challenges!

All in all, your event technology rental experience will only be as good as your supplier. Working with dedicated professionals who act as partners rather than vendors is a big step towards solving most major problems you’ll face on the job. Here are some other great takeaways to keep in mind the next time you deal with one of these killer problems all event technology managers face:

  • Know what to look for before you select an event technology supplier. Customer service, proximity to your venue, and a wide selection are the biggest points for consideration. Also, make sure whoever you work with sees themselves as a partner for your event and not just a vendor.
  • Make sure you learn your event technology supplier’s last minute or day-of event availability. Whether you need more tools or assistance setting up, can your supplier help you when you need them? Or can they offer the latest, cutting edge solutions to combat common venue issues like slow Wi-Fi or live streaming issues?
  • Help event planners and decision makers think ahead when it comes to possible venue and technology issues. Ask your event technology supplier to be part of the conversation. Or use their materials to prove investment value.

Continue improving your event technology manager strategy by checking out RentiPads, a trusted event technology supplier who understand and can help solve your common problems.

10 Select Event Tech Trends That Matter in 2019

Event Tech Trends That Matter in 2019

Did you know that 91% of tradeshow attendees say a great booth has a heavy influence on their buying decision? But with competition growing more and more each day, brands are finding that the old ways just aren’t cutting it anymore. Which is why learning about and implementing event tech trends (like the ones featured in this article) is so important. Now that 2019 is halfway over, it’s time to update your B2B event practices so that you’ll remain highly competitive at events for the rest of the year (and beyond).

10 Select Event Tech Trends That Matter in 2019

 

Where We’ve Been

In recent years we’ve seen an emphasis on creating B2B event experiences that break the mold. In 2017 hosting events at nontraditional venues and placing an emphasis on local flavor was the norm. Marketers were sure that attendees were bored with the old model and that revolutionizing the whole system was necessary. And they’re not wrong.

It worked – for a couple years.

Today we see that it’s not about overthrowing these highly trafficked and in demand event types for something new altogether. Instead it’s about creating a revolution from the inside out.

While some event goals will still benefit from going against the grain, it’s time for brands to get back on track and provide excellent, high-quality experiences in the traditional structures audiences know and love.

As you can see from today’s trends, we now have plenty of great tools at our disposal for creating memorable and exciting interactions between buyers and sellers. Taking advantage of the event technologies currently on the market is promising for the present (and future) of our industry.

Where We Are Now

Future trends in event planning have already been predicted by industry experts. And they all seem to fall within the three main focus points of B2B event planning this year, which you’ll see as categories below. Now without further ado, here are 10 event trends you should consider investing in sooner than later.

10 Event Trends for 2019: Key Technology Rentals You Need at Events

Immersive Experiences 

Immersive experiences at trade shows really took off this year. Previously we’ve seen a lot of talk about live streaming and connecting fans to social media with real time incentives during the course of the event. And while these methods are still great for engaging fans, nothing beats the magic of a true immersive experience.

Technologies that make this all possible are more available and easier to access than ever. Which is why you should consider incorporating one or more of these event trends into your next corporate get together:

      1. Projectors

Projector rental will quickly become more and more popular as trade show audiences look for new ways to interact with brands in this new age of entertainment and business. From business meetings to booth displays, projectors make for a practical and highly interesting addition to any event marketing design. Companies like RentiPads offer a wide variety of projectors as well as installation options. If you’re not sure which projectors are right for your event, don’t be afraid to ask our team for their professional opinion and we’ll point you towards the best equipment possible.

     2. Voice Tech

We already know that voice activated technology will change content marketing but it’s very promising for live, in-person events too. They’re useful for running booths as well as creating experiences for guests. And if you’re looking for some creative ways to use it, the voice first events market has more than doubled in the U.S. since last year, so you’ll find plenty of great ideas from leading brands who host and participate in them.

     3. 360 Degree Experiences

Creating original content isn’t a trend we see dying off any time soon. But thanks to 360 degree videos, your brand can still stand out from the crowd. To create a 360 degree experience, you’ll need to:

  • Start with an on brand concept that is both entertaining and aligns with your specific event goals.
  • Hire a film crew, coordinate shoot dates, and secure one or more locations.
  • Coordinate voice-over work and special effects (if needed).
  • Design navigation interfaces.
  • And, for brands selling physical products, 3D modeling of the featured item(s).

It’s a lot of work but the pay off is high. If you don’t have any experience creating content like this, you can always hire a professional team to do it for you.

Event Tech Trends

Source: Wikimedia

Wow Factors

There are some event features that truly leave a mark on audiences. They’re the ones that attendees talk about when their colleagues ask how the experience was. Memorable and creative, event wow factors are usually created by – you guessed it – event technology.

And because today’s event goers need something a little extra special to make the whole event really pop, it’s no wonder why these event trends are so popular right now. Here are the ones you really need to know (and consider using) for your next event:

      4. Digital Kiosks

Digital kiosks are both event branding and live demonstrations of apps, videos, and more. They can also be used to engage audiences, conduct guest surveys, display product models, and collect newsletter sign ups. Basically anything you’d want to do or share at your event can be completed with the help of digital kiosks, which is why this highly versatile product is so in demand for event rentals this year.

     5. LED Video Walls

Video walls are an impressive addition to any trade show or conference booth. They catch the eye, prompting guests to stop and watch what’s on the screen. You can display advertisements, product or service demos, customer testimonials and more. Even if you don’t have a large event coming up soon you can easily rent LED video walls for your next presentation or training seminar.

    6. Touch Screen & Smart TV Monitors

Whether you need a 90” TV monitor display for your next conference appearance or a 5’ x 4’ touch screen wall, these elegant presentation tools will enhance thousands of event booths, seminars, and VIP experience lounges throughout the year. Rent a monitor for your next event to see the difference.

    7. Digital Signage

Kiosk displays are far more interesting than traditional booth signage and give you plenty of marketing options to boot. They’re easy to set up, fit well into most standard booth dimensions, and allow you to feature videos or images not otherwise displayed at the event. They also have a small footprint and are very portable, so it’s an easy transition to make should you want to start using them.

Event Tech Trends

Source: Flickr

The Millennial & Gen Z Difference 

Millennials now make up the majority of the corporate workforce. As a result, they’re changing the face of B2B marketing. And Gen Z is set to take over the majority of the market by the end of the year. Which means you’ll need to adapt your event strategy to include these demographics if you haven’t already.

Looking at the known values these two generations hold, it’s no surprise why the following trends are here to stay:

    8. Sustainability Tools

Efficient use or management of food, beverages, water, energy, and waste are all the rage with the younger set these days. When thinking about event design, your plan should include at least two significant sustainability initiatives. Regardless of your event budget, there are plenty of ways to incorporate these practices.

   9. Augmented Reality

AR can be used at your trade show booth to educate and entertain your audience all at the same. Whether it’s a product tutorial, a clever optical illusion, or a memorable piece of branded content, AR opens up a lot of opportunity for creative marketing. Basically anything you can do with VR, you can do with AR, it all just depends on your goals.

  10. Apple Products

iPads and iPhones are near and dear to the hearts of Millennials. In fact, Fortune named it the number one brand the people of this generation are most emotionally attached to. So in addition to be highly convenient, easy to use, and impressive to customers, using iPads at your next event might score you brown points with the Millennials because they love Apple so darn much.

Having covered these main trends worth buying into for the year, here are some honorable mentions worth knowing about. They’re all interesting and practical additions to standard event practices that will probably become more popular as time goes on.

Event Tech Trends

Source: Flickr

5 Bonus Event Trends: 2019 & Beyond

You might already start seeing these tools and trends before the year is over, if you haven’t already.

     1. Facial Recognition

Increased security has become a priority for any gathering space in the U.S. Facial recognition technology can be used to streamline the check-in process and keep the guestlist tidy. Zenus Biometrics is one of the many companies who now specialize in this type of software, most of which is specifically created for events and event venues. To use the technology, guests just have to walk up to a kiosk, smile when prompted, and confirm that their photo matches the name that comes up on the screen.

   2. Improved Language Translators

If your business wants to grow B2B sales online and in person, you need to have a language solution available. Thankfully, however, when it comes to communicating across language barriers, brands and event planners have a lot of options these days. Live, in-person translators, mobile apps, and handheld devices are all viable solutions at a multilingual event, you just have to pick one that fits your budget. The good news is that recent developments in the language tech world have yielded some incredibly cost effective results, which you can search for on sites like G2Crowd, where real users have rated, ranked, and weighed in on each solution’s pros and cons.

   3. RFID Tech

RFID (which stands for radio-frequency identification) are said to improve event guests’ experience – all they have to do is scan their badge, card, or wristband and they’re all checked in. Many events (like the ones on this list) are already using the technology and seeing positive results. Besides convenience, RFID technology also helps provide real-time guest data insights, allows guests to go cashless, and can be used as engagement tools for games or contests through your sponsors.

  4. VR Venue Walkthroughs

Event venue trends in 2019 have changed the way guests experience events but they have also transformed how planners organize them. The traditional event planning process involves a thorough walkthrough several months or up to a year in advance of the event to make sure all the structural and procedural needs of the event will be met. They often require event planners to travel and can be tricky to schedule.

But because the event venue is a huge factor in the gathering’s success, it simply must be done, regardless of how expensive or time consuming it is. Nowadays, however, some venues are giving event planners the option to do a virtual walkthrough thanks to VR technology and the power of 360 degree video. This revolutionary event planning practice is just one of the many ways the craft will evolve in the upcoming decade. 

 5. Gaming Laptops

Gaming laptops have gained popularity with gaming enthusiast and are particularly in great demand at events for networked games. These are very high end laptops with special graphics and very high resolution screens. Event Technology rentals specializes in custom laptops for gaming. Laptops for games are juiced up with additional memory to support multiple players. To rent gaming laptops, contact dedicated sales team at companies specializing in events.

Main Takeaways: Event Technology Trends

Regardless of which trends you plan to adopt, there are certain key ideas you can take away for all your corporate event ideas moving forward. Whether you’re hosting a conference or renting a booth at a trade show, keep these trending practices in mind:

  • Don’t be afraid to try new gadgets. Most event budgets have room for at least one of the above suggested event tech solutions. Commit your brand to trying out one new tool per event and you’ll always be ahead of the curve. Making it a habit ensures that you and your team will continue to educate yourself on these topics while also keeping an eye out for the products that best serve your target audience.
  • Think outside the box to achieve event goals. A lot of these trends are brand new and there’s still plenty of room for discovery with each one. Creatively problem solve with the above technology and you’ll be considered a true innovator.
  • Always include the interests of your key demographics when planning your events. Forward thinking event planners and marketers recognize that, even if Millennials and Gen Z aren’t their current target, there might be generations that come after them that will love their products. Lay the groundwork now by adapting to these trends if you want to maintain the test of time.

At the end of the day, event trends only matter if you use them. For more on what types of event technology rentals are available, check out everything RentiPads has to offer.

Acknowledgement: This blog is contributed by Maria Waida and edited by Jim Jain

How to Attract Trade Show Visitors and Convert Them as Customers

Event Technology that Engages Audience

How to attract trade show visitors is a great challenge facing exhibitors of all sizes. Choosing to exhibit a trade show involves a considerable investment for your business. There are often several must attend shows every year that provide you with an opportunity to deliver a message to the right people and stand out from the crowd. An exhibition booth can deliver both new leads and added exposure for your business. Your mission is simple- attract & engage more attendees to your booth to secure valuable leads. And hopefully better ROI from exhibiting at the event. Attracting a trade show audience and converting them as customers may sound easy in a meeting room, but the show floor is very different.

How to Attract Trade Show VisitorsBefore you can engage with people at your trade show booth, you need your presence to stand out from your competitors. In a digital age, you will need more than freebies such as mugs, pens and other items for attendees to fill their swag bags. Your exhibition booth will need to have a visual appeal and interactive content by leveraging technology to match their evolving expectations. A quick look around at any exhibition show floor around the world will reveal a tech-obsessed audience staring down at a screen. Smartphones, tablets, laptops and searching for Wi-Fi are top of their agenda. For your event to be successful, technology must also play a significant part in bringing your booth to life.

It has never been easier to rent all the technology that you need for the duration of an event. Here are a few examples of how technology can transform the trade show experience that you deliver to attendees.

Rent Touch Screen Displays

Touchscreens are a great way to increase traffic to your exhibition stand. They are also a fun way to create interactive promotions. By renting a touchscreen display, it becomes easy to capture information from attendees while also offering them with the chance to win a prize instantly.

How to Attract Trade Show Visitors Delivering the right message to the right person at the right time is paramount. Touchscreens can also help you filter your audience at trade shows through a series of questions. For example, a survey could begin by asking the participant if they use your products and services or your competitors. With a little imagination, you can guide each attendee through a meaningful set of questions based on their profile.

Remember, you don’t need to blow your budget to bring your exhibition Booth to life either. The ability to rent a variety or touchscreens and solutions enables anyone (including your competitors) to leverage engaging technology. Renting touchscreens for the duration of the event not only saves your budget but it also provides peace of mind with round the clock support.

Renting iPad Kiosks

Securing a space on any trade show floor can be an expensive commitment for your business. Ensuring that you enjoy a successful show and enjoying well-earned ROI for all your hard work requires more investment too. When looking to maximize your trade show marketing investment, you’ll need to be creative if you want to secure the attention of your attendees.

How to Attract Trade Show VisitorsThere is a good reason that iPad kiosks are increasingly dominating trade show floors. It has never been easier to rent hundreds of iPads and bring your trade show booth or event to life in a myriad of ways through kiosk apps.

An iPad kiosk will come in many forms. It could be stored on a kiosk stand, wall mount, or even a tabletop stand. The display features and intuitive design make it easy to showcase marketing material and attract people to your stand and automatically interact with them too.

The iPad is possibly the most flexible and easy to use technology that can really make a difference to the success of your trade show attendance. Seamless promotion through sales videos, prize giveaways, event registration, photo slideshows, surveys, recruitment forms or even increase the number of subscribers to your newsletter are all easily unlocked.

When it comes to iPad kiosks, the only limitation is your imagination and creativity. Any number of iPad kiosks can be rented for just a few days, so you have no excuse for not having an engaging booth at your next event.

Rent Digital Kiosks

Are you serious about attracting the attention of your customers and getting them to choose your booth over 200 others? If you are, it will need to stand out from the crowded show floor. Digitally branded kiosks are needed to deliver impact and encourage visitors to engage with you and your brand.

How to Attract Trade Show VisitorsDon’t make the mistake of taking a small screen that looks big in the office but looks painfully out of place at a trade show. You don’t get a second chance to make a first impression so don’t use your moment trying to persuade potential customers to huddle around a tiny screen.

You should have a simple aim of getting people to your digital kiosk to learn more about you. A combination of a digital kiosk and video is becoming the secret ingredients to capturing the attention of customers. But your branding should always feature at both the top and the bottom of your video. This simple act is often referred to as “book-ending” and one of the most critical steps in ensuring visitors digest your message and remember you.

The rise of the experience economy is making the renting of digital kiosks to be an easy decision to make. Interactive digital kiosks are the unsung heroes of many booths that make it easy to create both immersive and engaging experiences for visitors to your exhibition booth.

Lead Capture Apps and Devices

The success of your trade show attendance will ultimately be determined by how many leads you secure. Many businesses are guilty of attending the same events year after year and reluctant to move away from their preferred lead capture method. But, it’s crucial to remember that our world has changed dramatically in the last few years. Many booths are creating experiences and Instagrammable moments and secure leads without the attendee even realizing it. Give your visitors a reason to reach for their phone and share their experience at your stand. By contrast, paper forms and business card exchanges are beginning to look a little tired and lazy in an increasingly digital world.

Many event organizers will enable you to hire badge scanners that make it easy for your staff to hoover up leads quickly. The problem is that post-event follow-up can be delayed. While you wait for the organizers to forward on your valuable data, the moment has already passed. Attendee’s expectations have risen dramatically in the last few years, and timely follow-up and personalized communication are now expected as standard. These are just a few reasons why we make it easy for exhibitors to transform their lead capture by leveraging the latest technology and solutions.

There are hundreds of apps that enable businesses to actively track leads at every trade show they attend. However, knowing what will work and what won’t be is both daunting and intimidating, not to mention stressful. We not only understand the latest trends but can also share our experience as to what apps and devices offer the best results at trade shows. According to Capterra one of the best App is Regpack in lead capture technology.

By renting the right technology for your event, you can quickly determine which trade shows are most valuable to your business.

Rent LED Monitors

If you are serious about giving your stand the wow factor, a giant LED Monitor will ensure you get noticed. But, most importantly they also play a crucial role in educating visitors about your products, services and delivering your message. Traditionally, designing and building your Booth, working with graphics teams along with building and taking down your Exhibit are notoriously expensive. Thankfully, it has never been easier to find a more cost-effective solution by renting LED Monitors and have access to almost any technology for just a few days.

How to Attract Trade Show VisitorsLED screens can provide a myriad of display and exhibition options. Banner stands, modular displays, and multimedia displays are just a few examples. With so many affordable options, the only constraints are your imagination. By renting trade show display equipment, you can bring your vision to life and help place your brand at the heart of any trade show. Those who want to think bigger can also rent a video wall to deliver an audiovisual impact on the audience. Exhibition show floors are a battleground in a war for the attention of visitors. A traditional print-based trade show display cannot compete against LED Screens and video walls.

LCD Monitors and Projectors

The inconvenient truth is that an analog mindset will not deliver results with tech and experience obsessed visitors in a digital world. With attention spans at an all-time low, modern audiences are demanding a more sensory experience that will capture their curiosity. Bringing these experiences to life involve several technologies such as LCD monitors, PA systems, and projectors. A trade show rental service provider can not only supply the right technology for the duration of your next event. But they will also offer support too.

As an exhibitor, you have enough things to worry about how to attract trade show visitors and implement sophisticated technologies. A support partner can not only bring your show to life but also remove any concerns or stresses. You do what you do best and let us do what we do best to ensure you secure the ROI from your investment.

How to Attract Trade Show Visitors? Just Create Experiences

Creating a huge display and sticking the company logo on it is no longer going to cut it in a digital world. You will need creativity and technology to capture the attention of potential customers, attract footfall, and start meaningful conversations. It is often said that the rise of the experience economy is making experiences more important than the transaction itself. Exhibitors that are creating innovative event experiences and adding Instagrammable moments to their booths are securing the attention of tech-obsessed attendees.

 

Digital VR experiences are proving to be the missing link between a business and its potential audience at exhibitions. Rather than standing at an empty booth handing out tote bags, mints, and t-shirts, think about how technology can deliver experiences to attendees that will stay with them on the long drive or plane ride home. In a large exhibition hall, there will be hundreds of stands that all look remarkably similar. How will you leverage technology to make visiting your booth a memorable experience?

Topics Discussed: Technology Trends, Lead Capture Apps & Devices, Digital Kiosks, Touch Screen Monitors, iPad Kiosks, LED Monitors, Event Technology Rental Resource.

About the Author:

Jim Jain is  SVP at Event Technology Rentals, a leading provider of AV and Computer rental technology for events, trade Shows and business meetings.