Category Archives for "Trade Shows"

10 Select Event Tech Trends That Matter in 2019

Event Tech Trends That Matter in 2019

Did you know that 91% of tradeshow attendees say a great booth has a heavy influence on their buying decision? But with competition growing more and more each day, brands are finding that the old ways just aren’t cutting it anymore. Which is why learning about and implementing event tech trends (like the ones featured in this article) is so important. Now that 2019 is halfway over, it’s time to update your B2B event practices so that you’ll remain highly competitive at events for the rest of the year (and beyond).

10 Select Event Tech Trends That Matter in 2019

 

Where We’ve Been

In recent years we’ve seen an emphasis on creating B2B event experiences that break the mold. In 2017 hosting events at nontraditional venues and placing an emphasis on local flavor was the norm. Marketers were sure that attendees were bored with the old model and that revolutionizing the whole system was necessary. And they’re not wrong.

It worked – for a couple years.

Today we see that it’s not about overthrowing these highly trafficked and in demand event types for something new altogether. Instead it’s about creating a revolution from the inside out.

While some event goals will still benefit from going against the grain, it’s time for brands to get back on track and provide excellent, high-quality experiences in the traditional structures audiences know and love.

As you can see from today’s trends, we now have plenty of great tools at our disposal for creating memorable and exciting interactions between buyers and sellers. Taking advantage of the event technologies currently on the market is promising for the present (and future) of our industry.

Where We Are Now

Future trends in event planning have already been predicted by industry experts. And they all seem to fall within the three main focus points of B2B event planning this year, which you’ll see as categories below. Now without further ado, here are 10 event trends you should consider investing in sooner than later.

10 Event Trends for 2019: Key Technology Rentals You Need at Events

Immersive Experiences 

Immersive experiences at trade shows really took off this year. Previously we’ve seen a lot of talk about live streaming and connecting fans to social media with real time incentives during the course of the event. And while these methods are still great for engaging fans, nothing beats the magic of a true immersive experience.

Technologies that make this all possible are more available and easier to access than ever. Which is why you should consider incorporating one or more of these event trends into your next corporate get together:

      1. Projectors

Projector rental will quickly become more and more popular as trade show audiences look for new ways to interact with brands in this new age of entertainment and business. From business meetings to booth displays, projectors make for a practical and highly interesting addition to any event marketing design. Companies like RentiPads offer a wide variety of projectors as well as installation options. If you’re not sure which projectors are right for your event, don’t be afraid to ask our team for their professional opinion and we’ll point you towards the best equipment possible.

     2. Voice Tech

We already know that voice activated technology will change content marketing but it’s very promising for live, in-person events too. They’re useful for running booths as well as creating experiences for guests. And if you’re looking for some creative ways to use it, the voice first events market has more than doubled in the U.S. since last year, so you’ll find plenty of great ideas from leading brands who host and participate in them.

     3. 360 Degree Experiences

Creating original content isn’t a trend we see dying off any time soon. But thanks to 360 degree videos, your brand can still stand out from the crowd. To create a 360 degree experience, you’ll need to:

  • Start with an on brand concept that is both entertaining and aligns with your specific event goals.
  • Hire a film crew, coordinate shoot dates, and secure one or more locations.
  • Coordinate voice-over work and special effects (if needed).
  • Design navigation interfaces.
  • And, for brands selling physical products, 3D modeling of the featured item(s).

It’s a lot of work but the pay off is high. If you don’t have any experience creating content like this, you can always hire a professional team to do it for you.

Event Tech Trends

Source: Wikimedia

Wow Factors

There are some event features that truly leave a mark on audiences. They’re the ones that attendees talk about when their colleagues ask how the experience was. Memorable and creative, event wow factors are usually created by – you guessed it – event technology.

And because today’s event goers need something a little extra special to make the whole event really pop, it’s no wonder why these event trends are so popular right now. Here are the ones you really need to know (and consider using) for your next event:

      4. Digital Kiosks

Digital kiosks are both event branding and live demonstrations of apps, videos, and more. They can also be used to engage audiences, conduct guest surveys, display product models, and collect newsletter sign ups. Basically anything you’d want to do or share at your event can be completed with the help of digital kiosks, which is why this highly versatile product is so in demand for event rentals this year.

     5. LED Video Walls

Video walls are an impressive addition to any trade show or conference booth. They catch the eye, prompting guests to stop and watch what’s on the screen. You can display advertisements, product or service demos, customer testimonials and more. Even if you don’t have a large event coming up soon you can easily rent LED video walls for your next presentation or training seminar.

    6. Touch Screen & Smart TV Monitors

Whether you need a 90” TV monitor display for your next conference appearance or a 5’ x 4’ touch screen wall, these elegant presentation tools will enhance thousands of event booths, seminars, and VIP experience lounges throughout the year. Rent a monitor for your next event to see the difference.

    7. Digital Signage

Kiosk displays are far more interesting than traditional booth signage and give you plenty of marketing options to boot. They’re easy to set up, fit well into most standard booth dimensions, and allow you to feature videos or images not otherwise displayed at the event. They also have a small footprint and are very portable, so it’s an easy transition to make should you want to start using them.

Event Tech Trends

Source: Flickr

The Millennial & Gen Z Difference 

Millennials now make up the majority of the corporate workforce. As a result, they’re changing the face of B2B marketing. And Gen Z is set to take over the majority of the market by the end of the year. Which means you’ll need to adapt your event strategy to include these demographics if you haven’t already.

Looking at the known values these two generations hold, it’s no surprise why the following trends are here to stay:

    8. Sustainability Tools

Efficient use or management of food, beverages, water, energy, and waste are all the rage with the younger set these days. When thinking about event design, your plan should include at least two significant sustainability initiatives. Regardless of your event budget, there are plenty of ways to incorporate these practices.

   9. Augmented Reality

AR can be used at your trade show booth to educate and entertain your audience all at the same. Whether it’s a product tutorial, a clever optical illusion, or a memorable piece of branded content, AR opens up a lot of opportunity for creative marketing. Basically anything you can do with VR, you can do with AR, it all just depends on your goals.

  10. Apple Products

iPads and iPhones are near and dear to the hearts of Millennials. In fact, Fortune named it the number one brand the people of this generation are most emotionally attached to. So in addition to be highly convenient, easy to use, and impressive to customers, using iPads at your next event might score you brown points with the Millennials because they love Apple so darn much.

Having covered these main trends worth buying into for the year, here are some honorable mentions worth knowing about. They’re all interesting and practical additions to standard event practices that will probably become more popular as time goes on.

Event Tech Trends

Source: Flickr

5 Bonus Event Trends: 2019 & Beyond

You might already start seeing these tools and trends before the year is over, if you haven’t already.

     1. Facial Recognition

Increased security has become a priority for any gathering space in the U.S. Facial recognition technology can be used to streamline the check-in process and keep the guestlist tidy. Zenus Biometrics is one of the many companies who now specialize in this type of software, most of which is specifically created for events and event venues. To use the technology, guests just have to walk up to a kiosk, smile when prompted, and confirm that their photo matches the name that comes up on the screen.

   2. Improved Language Translators

If your business wants to grow B2B sales online and in person, you need to have a language solution available. Thankfully, however, when it comes to communicating across language barriers, brands and event planners have a lot of options these days. Live, in-person translators, mobile apps, and handheld devices are all viable solutions at a multilingual event, you just have to pick one that fits your budget. The good news is that recent developments in the language tech world have yielded some incredibly cost effective results, which you can search for on sites like G2Crowd, where real users have rated, ranked, and weighed in on each solution’s pros and cons.

   3. RFID Tech

RFID (which stands for radio-frequency identification) are said to improve event guests’ experience – all they have to do is scan their badge, card, or wristband and they’re all checked in. Many events (like the ones on this list) are already using the technology and seeing positive results. Besides convenience, RFID technology also helps provide real-time guest data insights, allows guests to go cashless, and can be used as engagement tools for games or contests through your sponsors.

  4. VR Venue Walkthroughs

Event venue trends in 2019 have changed the way guests experience events but they have also transformed how planners organize them. The traditional event planning process involves a thorough walkthrough several months or up to a year in advance of the event to make sure all the structural and procedural needs of the event will be met. They often require event planners to travel and can be tricky to schedule.

But because the event venue is a huge factor in the gathering’s success, it simply must be done, regardless of how expensive or time consuming it is. Nowadays, however, some venues are giving event planners the option to do a virtual walkthrough thanks to VR technology and the power of 360 degree video. This revolutionary event planning practice is just one of the many ways the craft will evolve in the upcoming decade. 

 5. Gaming Laptops

Gaming laptops have gained popularity with gaming enthusiast and are particularly in great demand at events for networked games. These are very high end laptops with special graphics and very high resolution screens. Event Technology rentals specializes in custom laptops for gaming. Laptops for games are juiced up with additional memory to support multiple players. To rent gaming laptops, contact dedicated sales team at companies specializing in events.

Main Takeaways: Event Technology Trends

Regardless of which trends you plan to adopt, there are certain key ideas you can take away for all your corporate event ideas moving forward. Whether you’re hosting a conference or renting a booth at a trade show, keep these trending practices in mind:

  • Don’t be afraid to try new gadgets. Most event budgets have room for at least one of the above suggested event tech solutions. Commit your brand to trying out one new tool per event and you’ll always be ahead of the curve. Making it a habit ensures that you and your team will continue to educate yourself on these topics while also keeping an eye out for the products that best serve your target audience.
  • Think outside the box to achieve event goals. A lot of these trends are brand new and there’s still plenty of room for discovery with each one. Creatively problem solve with the above technology and you’ll be considered a true innovator.
  • Always include the interests of your key demographics when planning your events. Forward thinking event planners and marketers recognize that, even if Millennials and Gen Z aren’t their current target, there might be generations that come after them that will love their products. Lay the groundwork now by adapting to these trends if you want to maintain the test of time.

At the end of the day, event trends only matter if you use them. For more on what types of event technology rentals are available, check out everything RentiPads has to offer.

Acknowledgement: This blog is contributed by Maria Waida and edited by Jim Jain

How to Select the Best Video Wall Rental for Events

Best Video Wall Rental | Rent LED Wall 

Best Video Wall RentalThe display technology has transformed how we digest information and one of the many reasons why we endlessly scroll down timelines on image-rich social media platforms. The rise of our dwindling attention spans means that businesses have to work much harder to get that message heard during a keynote or make their trade show booth stand out on a busy exhibition floor. But how did we get here?

More two billion images are uploaded and shared online every day. To put that figure into perspective, it equates to one trillion images each year. Another staggering stat is that the time it takes to blink your eye is a speedy 100 milliseconds. But your eye and your brain can process an image in an incredible 13 milliseconds.

These are just a few examples of how the rise of the visual technology is creating a series of both challenges and opportunities for businesses. LED Video walls are proving to be an increasingly popular way to bring to ensure your company message is brought to life through images or video footage at any event or even meeting room.

Best Video wall rental has made it easy for businesses to create a bespoke solution and provide the wow factor to digital natives. Renting a video wall also takes away the expense and hassle compared to owning your equipment. However, before rushing to rent a video wall, there are still a few things that you need to understand.

The Importance of Video Walls for Events and Meetings

Before looking for any tech solution, it’s crucial to understand what problem we are attempting to solve. When renting a video wall, you will still be looking for ROI and ensuring that it helps you reach your business goals. The good news is that video walls can bring any event or meeting to life with the right content.

Renting an interactive touch video wall is perfect for prestigious corporate meetings and can help your audience visualize and explore big data in an engaging way. Some companies have been known to take it a step further and build a collaboration system that unites information on a single shared visual platform with colleagues that are in the room and even enable them to access it remotely. The only limit is your imagination.

It is well documented that many people are either addicted to staring down at a screen or find it difficult to resist its shiny allure. The big screen monitor displays dominates almost every aspect of our lives, which means that wherever you place a video wall, it will quickly become the centerpiece of attention. We seldom stop to think just how versatile and effective a video wall is to digital experiences that we take for granted.

Have you ever watched a sports team or band in a sold-out arena of 14,000 people? Did you stop to notice how video walls have the power to captivate the entire audience? Exhibition show floors also contain hundreds of almost identical trade show booths. Once again, it’s those that add visual elements that stand out from the others and capture our attention without us even realizing it.

Audiences at conferences, meetings, sports games, and concerts have all enjoyed digital content experiences. The problem for you is that this has now become their standard expectation for every event and will expect your business to deliver its message in a visual, and compelling way. Before rushing into anything, it’s crucial that you understand your options and what is the best solution for you and your event.

Types of Video Walls: LED vs. LCD

Best Video Wall RentalLCD (liquid crystal display) is a flat display that most people traditionally associate with video walls. We are also surrounded by LCD screens in our lives. Everything from the ubiquitous smartphones capturing our attention to our computer monitors in the office and the TV set we return home to in the evening are often LCD screens.

High-resolution technology helps bring LCD video walls to life too. Images, digital signage, corporate messaging, images, and video can all be displayed to an audience visually. However, upon closer inspection, the more tech-savvy might notice that tiled together LCD screens also have visible seams between each screen. Direct View LED offers a more seamless display type, but the size of the venue and distance between the visitor and the screen will play a significant factor in your preferred choice.

For example, in a location where there is a small viewing distance, crisp HD & 4K graphics designed by your digital team will look stunning up close on an LED screen. But if you wanted a video wall 30 foot up a wall that you wanted the entire show floor to see, the rental of an LCD screen would be much more suitable and affordable.

The content you intend to display along with the size and location of your venue are just a few factors that will help you decide your next move. But, the LED vs. LCD debate can be complicated. We have a team of visual experts that can answer any questions or concerns that you might have and ensure that the choice you make will meet your objectives.

Things to Consider When Thinking About Renting Video Walls

You have decided to rent a video wall. But, now what? Here are a few other things to consider when choosing the right solution for your unique requirements. Before getting involved in a lengthy debate about the pros and cons of options around LED and LCD video walls, you and your team have a few questions you need to answer.

Will your screen be located inside or outside? Do you know how big the screen needs to be, or do you need advice? What is the exact location where you want the video wall to be installed? How big do you expect your audience at the event to be? The environment of where you intend to showcase your video wall will play a significant factor in how a team will advise your next move.

A common mistake that many businesses make when thinking about renting a high-tech video wall is that they forget about the content. The content you intend to display is possibly the most crucial decision that you will make when renting a video wall. Even the most expensive high-tech LED video wall in the world will not be able to bring lousy content to life. The content creation process and knowing what you want to display will help ensure you choose the right video wall to meet your objectives and deliver ROI on your video wall hire.

Video Wall Applications & 4k Digital Signage

4K Display RentalAlmost every venue that you visit will feature some kind of  Video walls with 4K digital signage. Video walls can capture the eye of passers-by in ways that can difficult to replicate with anything else. Despite being bombarded with information and a stream of notifications on our devices, a glance at a video wall enables businesses to deliver its message effectively and faster than the blink of an eye.

Businesses also have the option to bring data to life with greater visualization and collaboration tools. But this is just scratching the surface of the possibilities that renting a video wall can unlock. A quick look around at your current surroundings will reveal how video walls already impact your life both in and outside of the office.

It’s no accident that video walls now dominate the walls of malls, airports, universities, and hospitals. Everyone is struggling to stand out from the crowd and make their voice heard. Video walls offer businesses something more substantial than a single display at conferences, trade shows, live events.

Although we have all seen video walls at concerts, conferences, and stadiums, the technology is also used in areas that we don’t get to see. For example, video walls are a big hit with security teams who can monitor crowds, infrastructure, or capture information during a developing situation.

The most important thing to remember when thinking about renting a video wall is that it can be used for almost anything you can imagine. Your only constraint is not the technology, but your imagination. A video wall is a business enabler that will help you create high-resolution experiences that will ensure your message stands out from the crowd. So, make sure you get that message right.

Why Rent Video Wall from the Most Experienced AV Company

Nobody knows your business and your goals better than you do. When renting a video wall that will showcase everything great about your business, you need to ensure everything goes to plan. Choosing the right solution can be complicated, but it’s not a decision to make on your own. When renting a video wall, you should feel that you are in the hands of an experienced AV company that has delivered digital experiences thousands of times.

In our experience, digital rental journey will evolve through each stage of the process. In the beginning, you will be driven by speed to get everything you need in place as you battle strict time constraints. Your focus will quickly move from securing the Computer rental equipment itself and towards getting the right software and content on your video wall.

When the event starts, you will need reassurance that in the event of any problems, full support will be only one phone call away. Ensuring that the technology that brings every conference, trade show, or event to life works seamlessly will require a support partner that cares about your event. These are just a handful of reasons why renting a video wall from an AV company with vast experience that takes care of all your concerns and helps you provide the wow factor is the 0best decision you will make. 76

According to Raj at Ariaav every client will have a unique set of requirements. We have installed video walls for essential presentations and Laptop rental training seminars. Equally, we have worked with hundreds of high-profile clients to install a video wall solution that captures the attention of passers-by at trade show booths and arenas. Whether it’s indoors or outdoors, our team of AV experts will listen to your requirements and take the hassle out of renting video walls or any digital display solution.

If you are looking for any help or advice, simply fill in an online quote form. We guarantee the best value for your next event rental along with 24/7 tech support. Rent a video wall by the day anywhere in the US and Canada, knowing that you are in safe hands every step of the way in your digital display rental journey.

Video Wall Software

According to Useful Software company-  Video wall software lets you display content from any source, anywhere on display walls of 100+ screens using just 1 PC/Server; or directly from the cloud with no onsite server at all. Operate video wall displays and interact with them from a desktop or phone—locally or remotely.

Matrox® MuraControl™ is a low-cost, premium performance, video wall management software that provides an easy and intuitive way to manage your Matrox-based video wall, multiviewer, or personal video wall locally or remotely. CineNet is the software application that can control the content on your CineMassive and provide unlimited custom layouts · Compatible w/Any Display · Real-Time Interaction.

Most vendors of video wall hardware include special software applications to display content on the video walls, but these applications are often not suitable for professional use or are very limited in regards to functionality and lack flexibility. With FrontFace you get a powerful yet easy-to-use and easy-to-install digital signage software that can be used to control and manage any kind of video wall installations without a hassle!

Resources & Current Trends for AV and Video Wall

AV Magazine’s editorial mission is uncompromising – to deliver authoritative content with integrity that will strategically transform businesses across the globe and address the issues that shape this innovative industry. We are the buyer’s guide that helps educate the market for the vendors, and supports specifiers with their buying decisions. AV Magazine acts as the bridge between the channel and the end user, and our mission remains the same 46 years on – to educate, inform and inspire.
Exhibitor magazine  is a great resource for Display & Video wall technology at Trade Shows. Cvent just published new eBook that uncovers the common challenges event professionals face, then provide examples of how these challenges can be overcome with the help of Event technology!

Samsung, LG, NEC and Absen are top manufacturers of LCD and LED Video Walls. Samsung offers Huge selection of LCD Display panels while Absen has extensive inventory of LED Panels.

Topics Discussed: Video Wall Rental Technology, 4K Digital Signage, LED & LCD Video walls, Video Wall Applications, AV Rental Company, Video Wall Software.

About the Author:

Jim Jain is  SVP at Event Technology Rentals, a leading national provider of  Video Walls, iPads, Laptops, Tablets & Computer rentals for Events, Trade Shows and business meetings.

 

 

.

BizBash Event Technology Rentals

BizBash AV & Computer Technology Rentals

Event Technology Rentals is proud to partner with BizBash as National Premier Provider of Technology Rentals to thousands of event managers and businesses for trade shows and meetings. BizBash is North America’s #1 source of ideas, news, and resources for event and meeting professionals. Each month nearly 225,000 unique users look to BizBash for venue discovery, event style, technology, and tools for their next event.

Event Technology Rentals is a premier company specializing in Audio Visual and Computer rentals. We are proud to serve top professional planners and businesses all over the nation with the latest Video walls, Projectors, Computers, Laptops, Apple iPads and LED Displays. ETR has also been called upon to help Forbes 500 businesses with latest technology at corporate events and trade shows. Our company keeps a large inventory of the latest computer & AV equipment in stock, ready for shipment on a short notice. We can also accommodate very large custom  rental orders. Just call us and we will be happy to answer any and all questions you may have regarding technology rental pricing.

Audio Visual & Computer Rental Nationwide

ETR has 100% coverage nationwide. We can provide Computers and audio visual rentals anywhere in the nation. Whether you need few dozen Apple Laptop rental in Chicago or 100 Computer rental in New York, you can be rest assured with our timely & professional service. Compare our Projector and video wall rental cost in your city and and get the the most competitive price quote now.

Anaheim, Arlington, Atlanta, Atlantic CityAustin, Baltimore, Boston, Charlotte, Chicago, Columbus, Dallas, Denver, Fort Worth, Grapevine, Houston, Indianapolis,  Irving, Kansas City, Jacksonville, Kissimmee, Las Vegas, Louisville, Los AngelesMiami, Milwaukee,  Minneapolis, Nashville, New Orleans,  New York, Orlando, Philadelphia, Pittsburgh, Phoenix, Portland, Rosemont, Sacramento, Salt Lake City, San  Antonio, San Diego, San Francisco, San Jose, Scottsdale, Seattle, St. Louis, Tampa, Toronto, Tucson, and Washington DC.

 

How to Prepare for Technology Trade Shows

How to Prepare for Technology Trade Shows? Stay on Top of Tech Trends

The best way to prepare for technology trade shows in the constantly changing world of technology is to stay on top of the latest tech trends and partner with the best technology rental provider. The top tech trends are always a major part of successful tradeshow displays for innovative exhibitors. When you use technology at a trade show, it gives you a leg up on your competition. Engagement is the key buzzword when planning marketing strategies for tradeshow events, and new technology helps enhance recognition for brands, products and companies. Gain attention of your prospects with the latest tech trends being used at trade shows.

Top Technology Trends in the Trade show Industry

How to Prepare for Technology Trade ShowsMobile apps help companies capitalize on the short time frame of a tradeshow. They allow exhibitors to Geo-locate attendees and track consumer behavior. Apps can send targeted notifications based on the location of a smart device, and notifications can be sent with iPhone rentals. Impressions will be high, and you’ll know all about your customers.

Lead generation, face-to-face marketing, planning and execution are crucial to success and ROI at a tradeshow event. During the planning process, event software can provide an effective timeline for project managers to stay on track. Tablet rentals, laptop rentals, iPad rentals and computer rentals can be used for targeted event software programs. Event software programs will streamline communication and allow your company to be detail-oriented. Get it done without wasting time and resources.

Touch Technology & Digital Signage

Touch technology is creating more ways to facilitate tradeshow attendees. As a matter of fact, it’s hard to imagine a world without touch-activated smartphones. Rent an iPad to even market to multiple niches at the same tradeshow event. It broadens your customer baseline.

The hashtag is still alive! Use it on Instagram and Twitter to promote brand recognition before a tradeshow. You can have constant communication and use social media to capitalize on instant exposure. Today, social media is where it’s at.

Incorporate digital signage as part of your trade show plans. It’s a common trend that provides versatility. An LCD monitor can be used instead of wasteful brochures and will last for years. Adapt content from show to show and provide new content with digital signage.

Computers, Charging Stations & Wearable Technology

Technology Trade ShowsIn addition to computer rentals and laptop rentals, rental phone charging stations will keep booth visitors with charged batteries. Rental phone charging stations can be customized with graphics for tradeshow displays that will create a moment branding opportunity. Get a slick design.

Wearable technology has created an innovative solution to time-consuming information collecting at tradeshow events. A simple touch between a wearable prompts date transfer. Name tags and lanyard combination can be placed anywhere in a booth space and allows the visitor a hassle-free way to download content for later review. RFID chips in badges can also track consumer behavior and provide market analysis.

“In 2014, the tradeshow industry spent $25 billion on displays and exhibitions. Trade show marketers must adapt to the technology that sways our society in order to capture the attention of the new, tech-driven generation. Applying tradeshow trends will enhance not only the visitor experience, but also improve the efficiency and effectiveness of marketing plans.” Do you want to make your tradeshow event a success? Do you want to increase brand recognition for your company or product? If so, you need to plan ahead and embrace the new, tech-driven generation. Leave them out and you lose.

Marketing an Event and Event Apps

Want to know what tradeshow marketers are doing to promote their event? Want to know how event apps have an impact? Check out some of the statistics as follows. You’ll be both surprised and impressed.

45% of marketing and communication professionals use event management to increase engagement
42% growth expected in the event management software market between 2016-2020
75% of marketers use email to promote their event
55% of US marketers use real-time marketing tactics to promote their events
86% of marketers use the phone as a channel to promote an event
84% of event marketers say that email is the most effective event marketing channel
88% of event professionals said using an event app had a positive impact on attendee satisfaction
44% of attendees use mobile event apps
7% of event professionals use live response apps during their events
82% of event professionals reduced or removed paper printing by switching to a mobile app

Must Read Trade Show and Event Marketing Industry Blogs

TSNN is a global news leader in the trade show industry with current news from around the industry. Their blog is filled with posts from trade show experts who relay their years of experience to readers. Plus, it is a virtual encyclopedia on exhibiting.
Trade show events can be tough endeavors for both the novice and seasoned planner. Here’s a list of some top trade show and event marketing blogs that will provide you with some “tricks of the trade.”

The proprietor of “The Trade Show Guy” blog is an informative source of trade show knowledge. You’ll find articles filled with tips on how to have a successful trade show by using the digital world. Plus, you can even download whitepapers on topics like “Tips to Maximize Your ROI with a Trade Show.”

Event 360 is a leader in trade show marketing and a great resource. Their blog features articles covering how to select the right event for your company, staffing your booths and using social media to reach out for events.

Marketo is a pioneer in the trade show industry, and their trade show marketing blog is full of useful information. Written by their experienced and knowledgeable staff, you’ll be able to garner fresh new viewpoints on event marketing and trade shows. Their site also has many other marketing resources to up your stake – all of which can help you with preparing for your trade show event.

Live Marketing is an event marketing company focused on creative B2B marketing. Their blog deals with issues revolving around trade show advice, planning events and trends in the B2B community. If you want to stay abreast on the best practices and principles of face-to-face marketing, this blog is definitely a must read.

Exhibit and Event Management Association is a well-known thought leader and content producer in trade show marketing. Their blog has many categories each filled with useful posts on a wide range of current industry topics, including Apple computer rentals and tablet rentals for trade shows. Got a few hours to kill? Check out the Exhibit and Event Management Association blog.

Bartizan Connects is a pioneer in lead capture technology, and they have a blog with wonderful trade show related content. Their blog has daily posted articles covering every topic imaginable in the trade show world. They also have a library of whitepapers on related topics that you may find helpful in preparing and planning for a trade show event.

The Trade Show Coach is a blog operated by Susan Friedmann, a trade show consultant with over two decades of industry experience. Her posts are based on experiences in the trade show universe, so there are plenty of practical bits of advice inside of each of her post. If you need a no-nonsense, straightforward blog for tradeshow help, this blog is the place to visit.

The Experts Weigh in on 2017 Technology Trade Shows

The year 2017 is set to be a big year for trade shows, according to industry experts. There’s plenty to get excited about. According to Vice President Jeff Chase, sustainability will be embraced with the design of equipment used at trade shows. Popular structures, such as LED back-lit smart fabric walls will be a mainstay at many trade shows.

Event technology expert Raj Jain of Aria Technology solutions feels that trade show formats are changing, too. More and More event planners are choosing to replace the old technology with latest immersive computer technology that features activities, video content, interactivity and more. This was originated by TED events but is gaining ground at events of all kinds.

Education in the exhibit hall is becoming just as much of a draw as the educational sessions, particularly in tech. Companies traditionally exhibiting large equipment, like computer racks and airplane engines, now have more digital-based products. This is leading exhibitors to have smaller digital demos, featuring the newest digital equipment that associations don’t show in their training sessions.

And VR will begin to happen in a bigger way, too — it will become so much more than just a pair of goggles and one experience. Companies will start building a library of VR content for all channels, not just trade shows, giving them a large set of content that can be swapped in and out as needed.”

The Many Benefits of Exhibiting at Technology Trade Shows

There are many benefits of exhibiting at a trade show. From increasing brand recognition to credibility, exhibiting at a trade show has a boatload of benefits for your business. Establishing a presence, whether big or small, for your company at a trade show gives you a strong platform for meeting new clients, reaching out to your existing customers and building a stronger and reliable brand. With the right strategy and technology, every trade show a business participates in is an opportunity to drastically substantially increase your business’s customer baseline. The folks who attend trade shows tend to be very inquisitive in the products or services your business features and are often ready to commit to a purchase on the spot. There’s just nothing better for cash flow than a ready buyer. Don’t you want more money in your wallet?

Branding At Technology Trade Shows

Technology Trade ShowsBranding is a big factor of business success, especially in industries that depend on trust and reputation. Exhibiting at a trade show is the ideal way to tell your industry that your business is serious, reliable and big enough to afford its own presence at major trade shows.

By using your trade show exhibit strategically, you can position your company as being a leader in any niche within your market. Positioning your booth next to your industry’s ‘blue chip’ businesses displays a powerful psychological image that can help your business move from ‘startup’ to ‘established brand’ in the eyes of your potential customers. With the correct strategy, even a small startup can develop its brand’s name by exhibiting at a trade show.

Displaying a product or service at technology trade shows gives your company’s sales team a unique opportunity to gain access to important prospects, without the bad feelings and suspicion that typically occurs in traditional direct sales. Frequent objections disappear as customers are in a buying frame of mind. Why is it smart to capitalize on this opportunity? Because many prospects are willing to give up their valuable time at a trade show. It’s a chance to seal the deal and leave the trade show with qualified sales leads. Just make sure to take the time to research and choose the right technology trade show for your company. More and more, businesses are recognizing the effectiveness of exhibiting at a trade show. Looking to cultivate brand awareness, attain valuable leads and make for sales? Gear up for success with an exhibition at a trade show. If done right, you won’t regret it.

Event Technology Rental Resource

Looking for the right event technology rentals for your next trade show? Turn to ETR – Event Technology Rentals. ETR offers latest computer technology for trade show events. You can rent Apple iPads, Android tablets, PC/Mac laptops and computers. Service is fast and hassle-free. They will also customize a package to meet your unique needs and deliver it with the correct software. And a2z, Inc provides powerful cloud-based event management and marketing tools that grow your brand by accelerating booth sales, helping boost revenue, and enhancing engagement and value for event participants.

Topics Discussed: Technology Trends, Mobile Apps, Trade Show Statistics, Digital Signage, Computers, iPads & Laptops , Event Marketing Publications & Blogs, Expert Opinions, Branding & Trade Show Benefits, Event Technology Rental Resource.

About the Author:

Jim Jain is  SVP at Event Technology Rentals, a leading national provider of  iPads, Laptops, Tablets & Computer rentals for  Events,  Trade Shows and business meetings..