How to Attract Trade Show Visitors and Convert Them as Customers

Event Technology that Engages Audience

How to attract trade show visitors is a great challenge facing exhibitors of all sizes. Choosing to exhibit a trade show involves a considerable investment for your business. There are often several must attend shows every year that provide you with an opportunity to deliver a message to the right people and stand out from the crowd. An exhibition booth can deliver both new leads and added exposure for your business. Your mission is simple- attract & engage more attendees to your booth to secure valuable leads. And hopefully better ROI from exhibiting at the event. Attracting a trade show audience and converting them as customers may sound easy in a meeting room, but the show floor is very different.

How to Attract Trade Show VisitorsBefore you can engage with people at your trade show booth, you need your presence to stand out from your competitors. In a digital age, you will need more than freebies such as mugs, pens and other items for attendees to fill their swag bags. Your exhibition booth will need to have a visual appeal and interactive content by leveraging technology to match their evolving expectations. A quick look around at any exhibition show floor around the world will reveal a tech-obsessed audience staring down at a screen. Smartphones, tablets, laptops and searching for Wi-Fi are top of their agenda. For your event to be successful, technology must also play a significant part in bringing your booth to life.

It has never been easier to rent all the technology that you need for the duration of an event. Here are a few examples of how technology can transform the trade show experience that you deliver to attendees.

Rent Touch Screen Displays

Touchscreens are a great way to increase traffic to your exhibition stand. They are also a fun way to create interactive promotions. By renting a touchscreen display, it becomes easy to capture information from attendees while also offering them with the chance to win a prize instantly.

How to Attract Trade Show Visitors Delivering the right message to the right person at the right time is paramount. Touchscreens can also help you filter your audience at trade shows through a series of questions. For example, a survey could begin by asking the participant if they use your products and services or your competitors. With a little imagination, you can guide each attendee through a meaningful set of questions based on their profile.

Remember, you don’t need to blow your budget to bring your exhibition Booth to life either. The ability to rent a variety or touchscreens and solutions enables anyone (including your competitors) to leverage engaging technology. Renting touchscreens for the duration of the event not only saves your budget but it also provides peace of mind with round the clock support.

Renting iPad Kiosks

Securing a space on any trade show floor can be an expensive commitment for your business. Ensuring that you enjoy a successful show and enjoying well-earned ROI for all your hard work requires more investment too. When looking to maximize your trade show marketing investment, you’ll need to be creative if you want to secure the attention of your attendees.

How to Attract Trade Show VisitorsThere is a good reason that iPad kiosks are increasingly dominating trade show floors. It has never been easier to rent hundreds of iPads and bring your trade show booth or event to life in a myriad of ways through kiosk apps.

An iPad kiosk will come in many forms. It could be stored on a kiosk stand, wall mount, or even a tabletop stand. The display features and intuitive design make it easy to showcase marketing material and attract people to your stand and automatically interact with them too.

The iPad is possibly the most flexible and easy to use technology that can really make a difference to the success of your trade show attendance. Seamless promotion through sales videos, prize giveaways, event registration, photo slideshows, surveys, recruitment forms or even increase the number of subscribers to your newsletter are all easily unlocked.

When it comes to iPad kiosks, the only limitation is your imagination and creativity. Any number of iPad kiosks can be rented for just a few days, so you have no excuse for not having an engaging booth at your next event.

Rent Digital Kiosks

Are you serious about attracting the attention of your customers and getting them to choose your booth over 200 others? If you are, it will need to stand out from the crowded show floor. Digitally branded kiosks are needed to deliver impact and encourage visitors to engage with you and your brand.

How to Attract Trade Show VisitorsDon’t make the mistake of taking a small screen that looks big in the office but looks painfully out of place at a trade show. You don’t get a second chance to make a first impression so don’t use your moment trying to persuade potential customers to huddle around a tiny screen.

You should have a simple aim of getting people to your digital kiosk to learn more about you. A combination of a digital kiosk and video is becoming the secret ingredients to capturing the attention of customers. But your branding should always feature at both the top and the bottom of your video. This simple act is often referred to as “book-ending” and one of the most critical steps in ensuring visitors digest your message and remember you.

The rise of the experience economy is making the renting of digital kiosks to be an easy decision to make. Interactive digital kiosks are the unsung heroes of many booths that make it easy to create both immersive and engaging experiences for visitors to your exhibition booth.

Lead Capture Apps and Devices

The success of your trade show attendance will ultimately be determined by how many leads you secure. Many businesses are guilty of attending the same events year after year and reluctant to move away from their preferred lead capture method. But, it’s crucial to remember that our world has changed dramatically in the last few years. Many booths are creating experiences and Instagrammable moments and secure leads without the attendee even realizing it. Give your visitors a reason to reach for their phone and share their experience at your stand. By contrast, paper forms and business card exchanges are beginning to look a little tired and lazy in an increasingly digital world.

Many event organizers will enable you to hire badge scanners that make it easy for your staff to hoover up leads quickly. The problem is that post-event follow-up can be delayed. While you wait for the organizers to forward on your valuable data, the moment has already passed. Attendee’s expectations have risen dramatically in the last few years, and timely follow-up and personalized communication are now expected as standard. These are just a few reasons why we make it easy for exhibitors to transform their lead capture by leveraging the latest technology and solutions.

There are hundreds of apps that enable businesses to actively track leads at every trade show they attend. However, knowing what will work and what won’t be is both daunting and intimidating, not to mention stressful. We not only understand the latest trends but can also share our experience as to what apps and devices offer the best results at trade shows. According to Capterra one of the best App is Regpack in lead capture technology.

By renting the right technology for your event, you can quickly determine which trade shows are most valuable to your business.

Rent LED Monitors

If you are serious about giving your stand the wow factor, a giant LED Monitor will ensure you get noticed. But, most importantly they also play a crucial role in educating visitors about your products, services and delivering your message. Traditionally, designing and building your Booth, working with graphics teams along with building and taking down your Exhibit are notoriously expensive. Thankfully, it has never been easier to find a more cost-effective solution by renting LED Monitors and have access to almost any technology for just a few days.

How to Attract Trade Show VisitorsLED screens can provide a myriad of display and exhibition options. Banner stands, modular displays, and multimedia displays are just a few examples. With so many affordable options, the only constraints are your imagination. By renting trade show display equipment, you can bring your vision to life and help place your brand at the heart of any trade show. Those who want to think bigger can also rent a video wall to deliver an audiovisual impact on the audience. Exhibition show floors are a battleground in a war for the attention of visitors. A traditional print-based trade show display cannot compete against LED Screens and video walls.

LCD Monitors and Projectors

The inconvenient truth is that an analog mindset will not deliver results with tech and experience obsessed visitors in a digital world. With attention spans at an all-time low, modern audiences are demanding a more sensory experience that will capture their curiosity. Bringing these experiences to life involve several technologies such as LCD monitors, PA systems, and projectors. A trade show rental service provider can not only supply the right technology for the duration of your next event. But they will also offer support too.

As an exhibitor, you have enough things to worry about how to attract trade show visitors and implement sophisticated technologies. A support partner can not only bring your show to life but also remove any concerns or stresses. You do what you do best and let us do what we do best to ensure you secure the ROI from your investment.

How to Attract Trade Show Visitors? Just Create Experiences

Creating a huge display and sticking the company logo on it is no longer going to cut it in a digital world. You will need creativity and technology to capture the attention of potential customers, attract footfall, and start meaningful conversations. It is often said that the rise of the experience economy is making experiences more important than the transaction itself. Exhibitors that are creating innovative event experiences and adding Instagrammable moments to their booths are securing the attention of tech-obsessed attendees.

 

Digital VR experiences are proving to be the missing link between a business and its potential audience at exhibitions. Rather than standing at an empty booth handing out tote bags, mints, and t-shirts, think about how technology can deliver experiences to attendees that will stay with them on the long drive or plane ride home. In a large exhibition hall, there will be hundreds of stands that all look remarkably similar. How will you leverage technology to make visiting your booth a memorable experience?

Topics Discussed: Technology Trends, Lead Capture Apps & Devices, Digital Kiosks, Touch Screen Monitors, iPad Kiosks, LED Monitors, Event Technology Rental Resource.

About the Author:

Jim Jain is  SVP at Event Technology Rentals, a leading provider of AV and Computer rental technology for events, trade Shows and business meetings.

 

About the Author