The display technology has transformed how we digest information and one of the many reasons why we endlessly scroll down timelines on image-rich social media platforms. The rise of our dwindling attention spans means that businesses have to work much harder to get that message heard during a keynote or make their trade show booth stand out on a busy exhibition floor. But how did we get here?
More two billion images are uploaded and shared online every day. To put that figure into perspective, it equates to one trillion images each year. Another staggering stat is that the time it takes to blink your eye is a speedy 100 milliseconds. But your eye and your brain can process an image in an incredible 13 milliseconds.
These are just a few examples of how the rise of the visual technology is creating a series of both challenges and opportunities for businesses. LED Video walls are proving to be an increasingly popular way to bring to ensure your company message is brought to life through images or video footage at any event or even meeting room.
Best Video wall rental has made it easy for businesses to create a bespoke solution and provide the wow factor to digital natives. Renting a video wall also takes away the expense and hassle compared to owning your equipment. However, before rushing to rent a video wall, there are still a few things that you need to understand.
The Importance of Video Walls for Events and Meetings
Before looking for any tech solution, it’s crucial to understand what problem we are attempting to solve. When renting a video wall, you will still be looking for ROI and ensuring that it helps you reach your business goals. The good news is that video walls can bring any event or meeting to life with the right content.
Renting an interactive touch video wall is perfect for prestigious corporate meetings and can help your audience visualize and explore big data in an engaging way. Some companies have been known to take it a step further and build a collaboration system that unites information on a single shared visual platform with colleagues that are in the room and even enable them to access it remotely. The only limit is your imagination.
It is well documented that many people are either addicted to staring down at a screen or find it difficult to resist its shiny allure. The big screen monitor displays dominates almost every aspect of our lives, which means that wherever you place a video wall, it will quickly become the centerpiece of attention. We seldom stop to think just how versatile and effective a video wall is to digital experiences that we take for granted.
Have you ever watched a sports team or band in a sold-out arena of 14,000 people? Did you stop to notice how video walls have the power to captivate the entire audience? Exhibition show floors also contain hundreds of almost identical trade show booths. Once again, it’s those that add visual elements that stand out from the others and capture our attention without us even realizing it.
Audiences at conferences, meetings, sports games, and concerts have all enjoyed digital content experiences. The problem for you is that this has now become their standard expectation for every event and will expect your business to deliver its message in a visual, and compelling way. Before rushing into anything, it’s crucial that you understand your options and what is the best solution for you and your event.
Types of Video Walls: LED vs. LCD
LCD (liquid crystal display) is a flat display that most people traditionally associate with video walls. We are also surrounded by LCD screens in our lives. Everything from the ubiquitous smartphones capturing our attention to our computer monitors in the office and the TV set we return home to in the evening are often LCD screens.
High-resolution technology helps bring LCD video walls to life too. Images, digital signage, corporate messaging, images, and video can all be displayed to an audience visually. However, upon closer inspection, the more tech-savvy might notice that tiled together LCD screens also have visible seams between each screen. Direct View LED offers a more seamless display type, but the size of the venue and distance between the visitor and the screen will play a significant factor in your preferred choice.
For example, in a location where there is a small viewing distance, crisp HD & 4K graphics designed by your digital team will look stunning up close on an LED screen. But if you wanted a video wall 30 foot up a wall that you wanted the entire show floor to see, the rental of an LCD screen would be much more suitable and affordable.
The content you intend to display along with the size and location of your venue are just a few factors that will help you decide your next move. But, the LED vs. LCD debate can be complicated. We have a team of visual experts that can answer any questions or concerns that you might have and ensure that the choice you make will meet your objectives.
Things to Consider When Thinking About Renting Video Walls
You have decided to rent a video wall. But, now what? Here are a few other things to consider when choosing the right solution for your unique requirements. Before getting involved in a lengthy debate about the pros and cons of options around LED and LCD video walls, you and your team have a few questions you need to answer.
Will your screen be located inside or outside? Do you know how big the screen needs to be, or do you need advice? What is the exact location where you want the video wall to be installed? How big do you expect your audience at the event to be? The environment of where you intend to showcase your video wall will play a significant factor in how a team will advise your next move.
A common mistake that many businesses make when thinking about renting a high-tech video wall is that they forget about the content. The content you intend to display is possibly the most crucial decision that you will make when renting a video wall. Even the most expensive high-tech LED video wall in the world will not be able to bring lousy content to life. The content creation process and knowing what you want to display will help ensure you choose the right video wall to meet your objectives and deliver ROI on your video wall hire.
Video Wall Applications & 4k Digital Signage
Almost every venue that you visit will feature some kind of Video walls with 4K digital signage. Video walls can capture the eye of passers-by in ways that can difficult to replicate with anything else. Despite being bombarded with information and a stream of notifications on our devices, a glance at a video wall enables businesses to deliver its message effectively and faster than the blink of an eye.
Businesses also have the option to bring data to life with greater visualization and collaboration tools. But this is just scratching the surface of the possibilities that renting a video wall can unlock. A quick look around at your current surroundings will reveal how video walls already impact your life both in and outside of the office.
It’s no accident that video walls now dominate the walls of malls, airports, universities, and hospitals. Everyone is struggling to stand out from the crowd and make their voice heard. Video walls offer businesses something more substantial than a single display at conferences, trade shows, live events.
Although we have all seen video walls at concerts, conferences, and stadiums, the technology is also used in areas that we don’t get to see. For example, video walls are a big hit with security teams who can monitor crowds, infrastructure, or capture information during a developing situation.
The most important thing to remember when thinking about renting a video wall is that it can be used for almost anything you can imagine. Your only constraint is not the technology, but your imagination. A video wall is a business enabler that will help you create high-resolution experiences that will ensure your message stands out from the crowd. So, make sure you get that message right.
Why Rent Video Wall from the Most Experienced AV Company
Nobody knows your business and your goals better than you do. When renting a video wall that will showcase everything great about your business, you need to ensure everything goes to plan. Choosing the right solution can be complicated, but it’s not a decision to make on your own. When renting a video wall, you should feel that you are in the hands of an experienced AV company that has delivered digital experiences thousands of times.
In our experience, digital rental journey will evolve through each stage of the process. In the beginning, you will be driven by speed to get everything you need in place as you battle strict time constraints. Your focus will quickly move from securing the Computer rental equipment itself and towards getting the right software and content on your video wall.
When the event starts, you will need reassurance that in the event of any problems, full support will be only one phone call away. Ensuring that the technology that brings every conference, trade show, or event to life works seamlessly will require a support partner that cares about your event. These are just a handful of reasons why renting a video wall from an AV company with vast experience that takes care of all your concerns and helps you provide the wow factor is the best decision you will make.
According to Raj at Ariaav every client will have a unique set of requirements. We have installed video walls for essential presentations and Laptop rental training seminars. Equally, we have worked with hundreds of high-profile clients to install a video wall solution that captures the attention of passers-by at trade show booths and arenas. Whether it’s indoors or outdoors, our team of AV experts will listen to your requirements and take the hassle out of renting video walls or any digital display solution.
If you are looking for any help or advice, simply fill in an online quote form. We guarantee the best value for your next event rental along with 24/7 tech support. Rent a video wall by the day anywhere in the US and Canada, knowing that you are in safe hands every step of the way in your digital display rental journey.
Video Wall Software
According to Useful Software company- Video wall software lets you display content from any source, anywhere on display walls of 100+ screens using just 1 PC/Server; or directly from the cloud with no onsite server at all. Operate video wall displays and interact with them from a desktop or phone—locally or remotely.
Matrox® MuraControl™ is a low-cost, premium performance, video wall management software that provides an easy and intuitive way to manage your Matrox-based video wall, multiviewer, or personal video wall locally or remotely. CineNet is the software application that can control the content on your CineMassive and provide unlimited custom layouts · Compatible w/Any Display · Real-Time Interaction.
Most vendors of video wall hardware include special software applications to display content on the video walls, but these applications are often not suitable for professional use or are very limited in regards to functionality and lack flexibility. With FrontFace you get a powerful yet easy-to-use and easy-to-install digital signage software that can be used to control and manage any kind of video wall installations without a hassle!
Resources & Current Trends for AV and Video Wall
AV Magazine’s editorial mission is uncompromising – to deliver authoritative content with integrity that will strategically transform businesses across the globe and address the issues that shape this innovative industry. We are the buyer’s guide that helps educate the market for the vendors, and supports specifiers with their buying decisions. AV Magazine acts as the bridge between the channel and the end user, and our mission remains the same 46 years on – to educate, inform and inspire.
Exhibitor magazine is a great resource for Display & Video wall technology at Trade Shows. Cvent just published new eBook that uncovers the common challenges event professionals face, then provide examples of how these challenges can be overcome with the help of Event technology!
Samsung, LG, NEC and Absen are top manufacturers of LCD and LED Video Walls. Samsung offers Huge selection of LCD Display panels while Absen has extensive inventory of LED Panels.
Topics Discussed: Video Wall Rental Technology, 4K Digital Signage, LED & LCD Video walls, Video Wall Applications, AV Rental Company, Video Wall Software.
About the Author:
Jim Jain is SVP at Event Technology Rentals, a leading national provider of Video Walls, iPads, Laptops, Tablets & Computer rentals for Events, Trade Shows and business meetings.
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